The social media platform formerly known as Twitter has launched its revamped “Flight School” ads education platform, now rebranded as “Ads Academy.” This initiative aims to enhance advertisers’ expertise in creating more impactful campaigns on X.
Introducing X Ads Academy
Ads Academy offers a comprehensive suite of courses designed to equip businesses and marketers with the tools needed to master X’s advertising system. As stated by X:
“Whether you’re new to advertising or looking to refine your skills, X Ads Academy offers courses and learning paths tailored to your needs. For everyone from professional marketers to small business owners, Ads Academy will help you connect with X’s uniquely receptive, influential, and affluent user base.”
This positioning highlights X’s unique value proposition. While it may not boast the extensive reach of other social media giants, X claims its users are particularly influential, making it a worthwhile investment for brands aiming to amplify their ad spend on the platform.
During his recent appearance at the Cannes Lions Festival, X owner Elon Musk emphasized this point, asserting that X is “the best way to reach the most influential people on Earth.” Although the validity of this claim is debatable, Twitter historically punched above its weight in terms of reach and impact, despite having a smaller user base compared to other platforms.
X’s data suggests user growth has stagnated over the past two years. However, the platform remains a hub for influential voices across various industries and niches. Whether it’s the ultimate collection of influential people is subjective, but key voices continue to engage actively on X.
What Does The Academy Offer?
X Ads Academy provides an updated version of the Flight School courses, with all references to “Twitter” replaced with the new branding. Despite some remaining mentions of “Flight School” in the documentation, the essence of the educational content remains unchanged.
In addition to foundational courses, X Ads Academy offers certifications in X Ads, allowing marketers to earn badges that can be displayed on professional platforms like LinkedIn, showcasing their proficiency in X advertising.
Currently, X Ads Academy features 31 courses and 4 certifications, all available in English. This extensive curriculum aims to support marketers at every level, from novices to seasoned professionals.
Explore the rebranded courses and begin your journey to mastering X ads by visiting the X Ads Academy.
With the academy, marketers can better navigate the platform’s unique advertising landscape, leveraging the power of its influential user base to drive campaign success.
If you’re considering using X ads for your business be sure to contact us for a free consultation!
