Unlock High-Intent Audiences with TikTok’s Search Ads Campaign
TikTok is changing how people discover content. With an update to TikTok’s Search Ads Campaigns, brands can connect with high-intent users in key moments. More than half of users now prefer to research products on video and social platforms over traditional search engines. TikTok’s search functionality is becoming a powerful tool for brands.
Why Use TikTok’s Search Ads Campaign?
TikTok’s search is heavily used. In fact, 57% of users utilize the search function, and 23% search for something within 30 seconds of opening the app. Search Ads Campaign puts your brand in front of users at these crucial moments. Whether users are searching intentionally or just exploring, this innovative ad type helps brands capture their attention and drive conversions.
How Does Search Ads Campaign Work?
Search Ads Campaign enhances TikTok’s existing search feature. It allows brands to control where their ads appear within search results, ensuring the right creative reaches the right users. You can optimize ads for both Traffic and Web Conversion objectives. The campaign includes keyword targeting and other creative options designed to boost engagement.
Three Key Benefits of TikTok’s Search Ads Campaign
Reach Users When They’re Most Curious: TikTok’s search behavior lets your brand tap into moments of exploration. Users search both intentionally and discover content by chance. Search Ads Campaign allows you to align your content with these varied search behaviors, maximizing ad impact.
Keyword Targeting for Precise Audience Reach: Keyword targeting allows advertisers to capture demand from a broad user base. By targeting search queries, your brand reaches the right audience at the right time.
Boost Campaign Performance with Cross-Channel Ads: Running Search Ads alongside TikTok’s In-Feed Ads has been shown to increase conversions by 20%, all while keeping CPA similar or lower. This approach helps boost campaign performance and drive better results.
How to Activate a Search Ads Campaign on TikTok
Launching a Search Ads Campaign is simple. In TikTok Ads Manager, select either the Traffic or Web Conversion objective and choose ‘Search Campaign.’ Use TikTok’s keyword suggestion tool to research and select the best keywords. Negative keywords can also be excluded for more precise targeting.
TikTok supports both video and carousel ads. The platform will automatically serve the best creative based on the user’s search intent. You can optimize keywords, bids, and creative assets during the campaign for improved performance as trends change.
Successful Campaigns: Glossier and Mejuri
Brands like Glossier and Mejuri have seen real success with TikTok’s Search Ads. Glossier saw a 188% increase in conversion efficiency by using targeted keywords. Mejuri saw an 11% higher ROAS and a more efficient CPA by targeting active search users.
Partner with Amber 90 for TikTok Success
Amber 90 specializes in maximizing TikTok’s marketing tools. Our team knows how to craft high-performance Search Ads Campaigns, helping your brand reach the right audience at the right time. We’ll guide you through keyword research, creative optimization, and targeting strategies to boost engagement and drive results.
With Amber 90, you’re not just running campaigns—we constantly optimize them to ensure lasting success. Whether your goal is increasing conversions, boosting brand discovery, or tapping into high-intent audiences, we’ve got you covered.
Take Control of Brand Discovery on TikTok
As TikTok grows as a platform for e-commerce and brand discovery, the Search Ads Campaign is essential for connecting with users. By using keyword targeting and creative flexibility, this ad type ensures that your brand appears in front of the right users, driving higher engagement and better conversions.
Ready to Supercharge Your TikTok Strategy?
Learn more about how TikTok’s Search Ads Campaign can work for you by visiting TikTok Ads Manager. Or partner with Amber 90 for a custom TikTok marketing strategy that delivers real results.
