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Tag: social media marketing

Why Canadian Small Businesses Must Embrace Digital Marketing

Posted on by amber90

Why Digital Marketing Is Essential for Canadian Small Businesses

Canadian small businesses are navigating a perfect storm of challenges: the lingering effects of the pandemic, rising interest rates, economic instability, and decreased consumer spending. For many, survival hinges on making every dollar count, and traditional marketing methods often fall short in today’s fast-paced, digital-first world.

This is where digital marketing steps in. It’s not just an option anymore—it’s a necessity. At Amber 90, we specialize in empowering small businesses to thrive in the digital age with strategies that drive measurable results.

The Digital Shift Is Non-Negotiable

The way consumers interact with businesses has fundamentally changed. Online research, social media, and e-commerce now dominate the customer journey, making digital presence essential for success.

Did you know that 65% of Canadians prefer online shopping? This stat underscores the importance of meeting customers where they are—online. Digital marketing offers small businesses cost-effective ways to reach their audience at the right time with the right message.

At Amber 90, we help businesses adapt to this digital shift with strategies tailored to their unique needs. Whether it’s creating a website, optimizing for search engines, or running online ads, we ensure every effort aligns with your business goals.

The Power of Social Media

Social media platforms like Facebook, Instagram, TikTok, and LinkedIn are more than just communication tools—they’re business growth engines. These platforms enable small businesses to:

  • Build brand awareness.
  • Engage directly with customers.
  • Drive traffic and sales.

Canadian small businesses have achieved incredible success by leveraging social media. For example, local coffee shops and boutique stores have grown their customer bases and revenue through targeted social campaigns.

Amber 90’s social media expertise ensures your business maximizes these opportunities. From crafting engaging posts to running ad campaigns, we help you connect with your audience authentically.

Influencers and User-Generated Content

Influencers and user-generated content (UGC) are game-changers in the digital marketing world. By partnering with influencers who resonate with your target audience, small businesses can tap into pre-built communities of potential customers.

UGC, on the other hand, adds a layer of authenticity. When customers share genuine experiences with your brand, it builds trust and credibility.

Amber 90 specializes in influencer collaborations and UGC strategies that amplify your brand’s reach and reputation. We help you choose the right partners and create campaigns that resonate.

Content Is King

In the digital world, content remains king. High-quality content does more than attract attention—it establishes your business as an authority in your industry.

From blog posts and videos to podcasts and infographics, there are countless ways to connect with your audience. But consistency is key. Regularly publishing valuable, engaging content keeps your business top of mind and fosters customer loyalty.

Amber 90’s content marketing services ensure your message cuts through the noise. We craft strategies that highlight your expertise and drive meaningful engagement.

Conclusion: Embracing Digital Marketing Is the Path to Growth

For Canadian small businesses, embracing digital marketing is no longer optional—it’s essential for survival and growth. By leveraging social media, influencer collaborations, and high-quality content, you can navigate today’s challenges and position your business for long-term success.

At Amber 90, we’re passionate about helping small businesses thrive in the digital landscape. Let us guide you through the process, providing the tools and expertise needed to elevate your brand and grow your customer base.

Ready to transform your business? Contact Amber 90 today and take the first step toward digital success.

Where Social Platforms Stand on External Links in 2025: A Guide for Marketers

Posted on by amber90

For marketers, external links are a cornerstone of driving traffic and generating leads. But in 2025, social media platforms are making this more challenging than ever, as they prioritize keeping users engaged within their apps over sending them to external sites.

So, how can you navigate this landscape effectively? This guide will break down how major platforms treat external links, explore the impact on referral traffic, and share actionable strategies to optimize your content.

At Amber 90, we help marketers and businesses stay ahead of trends and maximize their digital presence. Here’s what you need to know.

Why Social Platforms Limit External Links

Social platforms rely on user engagement to generate ad revenue. Encouraging users to click away from their platform disrupts this model, so many platforms either limit the visibility of external links or penalize them outright.

Key Challenges for Marketers:

  • Reduced Reach: Link-based posts often see less organic distribution.
  • Increased Costs: Platforms like LinkedIn encourage paid promotions to amplify link visibility.
  • Algorithmic Bias: Platforms prioritize native content that keeps users engaged over posts with external links.

Understanding these challenges is the first step in crafting a strategy that works.

How Major Social Platforms Handle External Links

1. Facebook

  • Current Stance: Facebook doesn’t officially penalize link posts, but their visibility has declined over time.
  • Key Stats: Less than 5% of posts in user feeds contain external links, with a growing emphasis on Reels and AI-recommended content.
  • Best Practices:
    • Use Reels or carousel posts to share insights and direct users to links in comments or bios.
    • Pair links with engaging visuals or video content to boost reach.

2. Instagram

  • Current Stance: Links aren’t allowed in captions or comments but can be included in Stories and bios.
  • Impact: External links see limited reach beyond your followers.
  • Best Practices:
    • Use link stickers in Stories to make access seamless.
    • Leverage tools like Linktree to optimize your bio for multiple links.

3. Threads

  • Current Stance: Threads claims not to penalize links, though user behaviour may limit engagement with link-based posts.
  • Best Practices:
    • Share engaging content that naturally integrates links without making them the focus.

4. X (formerly Twitter)

  • Current Stance: Explicitly limits the reach of link-based posts.
  • Notable Insight: Elon Musk has publicly stated that links are deprioritized in favour of native content.
  • Best Practices:
    • Use multimedia posts to tell a story, then include links in replies or threads.
    • Focus on starting conversations and sharing links as follow-ups.

5. TikTok

  • Current Stance: Links can’t be added to captions or comments but are supported in bios and paid ads.
  • Impact: TikTok blocks links to competitors like Amazon but allows seamless integration for TikTok Shop.
  • Best Practices:
    • Collaborate with influencers to drive traffic indirectly.
    • Use TikTok Ads for direct conversions with embedded links.

6. Snapchat

  • Current Stance: Links are supported in Stories but not in public posts.
  • Best Practices:
    • Focus on creating dynamic, engaging Snaps with clear CTAs to encourage clicks.

7. LinkedIn

  • Current Stance: Reduces the size of link previews for unpaid posts, encouraging paid promotions.
  • Impact: Link-based posts often see lower organic reach.
  • Best Practices:
    • Pair links with professional insights or thought leadership content.
    • Include links in comments or articles for improved engagement.

How Marketers Can Adapt and Succeed

1. Create Platform-Specific Content

Tailor your posts to fit the unique features and audience expectations of each platform.

  • Example: On TikTok, prioritize short, engaging videos with subtle calls to action.

2. Focus on Native Formats

Platforms favour native content that keeps users engaged. Use Stories, Reels, or carousels to maximize reach while embedding links strategically.

3. Leverage Paid Ads

Invest in paid promotions to amplify the reach of link-based content, especially on LinkedIn and TikTok.

4. Use Analytics to Refine Strategy

Monitor performance metrics to understand what content resonates and adjust your strategy accordingly.

5. Optimize Landing Pages

Ensure that links direct users to mobile-friendly, fast-loading landing pages that drive conversions.

The Future of External Links on Social Media

Social platforms are unlikely to reverse their trend of deprioritizing external links. Instead, marketers will need to adapt by:

  • Diversifying Traffic Sources: Don’t rely solely on social media—invest in email marketing, SEO, and other channels.
  • Exploring Emerging Platforms: Platforms like Bluesky, which embrace external links, could offer new opportunities.

Conclusion: Mastering External Links on Social Media

While social platforms are making it harder to drive traffic with external links, a strategic approach can help you maintain visibility and grow your audience. By understanding platform-specific limitations and focusing on value-driven, native content, you can turn these challenges into opportunities.

Ready to optimize your social media strategy?

  • Partner with Amber 90 for expert guidance and cutting-edge solutions tailored to your business.
  • Let’s navigate the future of social media marketing together.

Contact us today to start driving results in 2025!

TikTok Shares Holiday Marketing Tips

Posted on by amber90

Master TikTok Marketing: Holiday Video Tips That Convert

The holiday season is a time for joy, connection, and—most importantly for brands—shopping. With over a billion active users worldwide, TikTok is one of the most effective platforms for engaging audiences and driving sales during this critical season. If you’re ready to elevate your marketing game, TikTok’s latest insights offer a clear roadmap to success.

At Amber 90, we help brands craft standout campaigns that resonate with TikTok’s unique community. Here’s how you can create high-impact videos, use AI tools strategically, and make the most of TikTok’s powerful features.

Why TikTok is Key for Holiday Marketing Success

TikTok isn’t just another social platform—it’s a cultural phenomenon. The app combines authentic storytelling with dynamic trends, creating a unique space for brands to connect with consumers.

Here’s why TikTok should be at the center of your holiday strategy:

  • Massive Reach: TikTok has over a billion active users globally, making it a prime platform for reaching younger audiences.
  • Strong Brand Connection:
    • 73% of users feel more connected to brands they interact with on TikTok than on other platforms.
    • 67% of users say TikTok inspires them to shop, even when they weren’t planning to.
  • Strategic Timing: Holiday shopping peaks on TikTok, with consumers actively seeking inspiration for gifts, deals, and seasonal trends.

Crafting Shoppable TikTok Videos: A 3-Step Formula

Creating compelling TikTok content may seem daunting, but following a clear structure simplifies the process and maximizes impact.

Step 1: Start with a Hook

The first few seconds of your video are crucial. Grab your audience’s attention with bold visuals or an engaging opening line.

  • Examples:
    • “Struggling to find the perfect gift? Let us help!”
    • “What if your holiday shopping could be this easy?”

Step 2: Highlight Product Benefits

Once you’ve captured attention, showcase the value of your product. Use relatable scenarios to demonstrate how it solves problems or enhances daily life.

  • Tips:
    • Include close-ups, unboxings, or product demos.
    • Highlight features that save time, money, or effort.

Step 3: Finish with a Clear Call to Action (CTA)

End with a strong, action-oriented prompt that encourages immediate response.

  • Examples:
    • “Shop now for free shipping!”
    • “Click the link to grab your limited-time holiday deal!”

Leveraging TikTok’s Tools for Enhanced Ad Performance

TikTok offers a variety of tools and ad formats designed to simplify content creation and improve ROI.

Ad Formats to Explore:

  • Video Shopping Ads: Allow users to seamlessly purchase products directly from your video.
  • In-Feed Ads: Blend into TikTok’s feed for authentic, non-disruptive storytelling.

Pro Tip:

Explore TikTok’s Top Ads to see high-performing examples and draw inspiration for your campaigns.

Generative AI and Creativity: Balancing Technology with Human Touch

TikTok’s Symphony suite includes AI-powered tools to streamline content creation, but human creativity remains essential for authenticity and emotional connection.

Best Practices for Using AI in TikTok Ads:

  1. Use AI as a Complement: AI should enhance, not replace, your creative vision.
  2. Provide High-Quality Inputs: Start with well-crafted content to ensure authentic outputs.
  3. Review and Refine Outputs: Always check AI-generated material for alignment with your brand voice.

AI can help with brainstorming and efficiency, but human oversight ensures your campaigns resonate with TikTok’s highly engaged audience.

Creative Patterns to Inspire Your TikTok Content

Not sure where to start? These proven creative patterns consistently perform well on TikTok:

  1. Trending Themes: Incorporate popular sounds or challenges to increase visibility.
  2. Problem/Solution Stories: Show how your product solves a relatable issue.
  3. Tips and Hacks: Share actionable advice that positions your brand as an expert.
  4. Product Demonstrations: Highlight features and benefits in action.
  5. Unboxing Videos: Build excitement by showcasing the unboxing experience.

Experimenting with these formats will help you discover what resonates most with your audience.

Pro Tips for TikTok Campaign Success

  1. Collaborate with Creators: Partner with influencers to build trust and amplify your message.
  2. Stay Trend-Savvy: Monitor TikTok’s trending features and sounds to keep your content relevant.
  3. Test and Learn: Use analytics to refine your strategy and focus on what works best.

Conclusion: Make TikTok Your Holiday Marketing Powerhouse

TikTok offers an unparalleled opportunity to connect with audiences, inspire purchases, and drive results during the holiday season. By leveraging its tools, following best practices, and crafting compelling content, your brand can shine on this dynamic platform.

Ready to create scroll-stopping TikTok campaigns?

Let’s make this holiday season your most successful yet!

Mastering LinkedIn Advertising: 6.5 Creative Tips for Campaign Success

Posted on by amber90

Mastering LinkedIn Advertising

B2B marketing has come a long way from being “boring to business.” Today, LinkedIn is leading a creative revolution, transforming how brands connect with professionals through dynamic, engaging ads. If you’re looking to elevate your LinkedIn ad strategy, these 6.5 creative principles—backed by LinkedIn’s internal research—are your roadmap to success.

At Amber 90, we specialize in helping brands craft impactful campaigns that stand out in the competitive B2B space. Let’s dive into LinkedIn’s latest insights and learn how to create ads that are bold, brilliant, and beautifully effective.

Why LinkedIn Ads Are Essential for B2B Success

LinkedIn isn’t just another social platform—it’s a professional network where decision-makers and industry leaders actively engage. Here’s why LinkedIn advertising is critical:

  • Reach the Right Audience: LinkedIn’s niche communities allow you to target specific industries, interests, and demographics.
  • Engage with Purpose: Content that resonates with career aspirations and shared challenges drives meaningful connections.
  • Data-Driven Success: LinkedIn’s insights provide a clear understanding of what works, helping you refine and optimize campaigns.

LinkedIn’s 6.5 Creative Principles for Ads

1. Be Context Aware

The mantra “create once, use many” doesn’t apply here. Successful LinkedIn ads are tailored to the cultural and professional context of their audience.

  • Example: Nearly 50% of LinkedIn users follow sports, while 38% are interested in fashion or automobiles. Leverage these intersecting interests to make your ads relevant.
  • Pro Tip: Use LinkedIn’s Emotion Map to align your campaigns with the emotions that resonate most, like community, care, and curiosity.

2. Make an Impact

Capturing attention in a fast-scrolling feed is half the battle.

  • How to Stand Out:
    • Use vertical-aligned visuals for maximum mobile engagement—31% more effective than horizontal ads.
    • Combine striking visuals with emotional hooks or surprising statistics.
  • Example: A well-placed counterintuitive stat or a compelling human story can stop users mid-scroll.

3. Show Up Distinctively

Differentiation isn’t enough—your ads need to be distinctly yours.

  • Why It Matters: Only 19% of users both notice an ad and correctly attribute it to the brand.
  • How to Achieve Distinctiveness:
    • Create a consistent visual identity across all campaigns.
    • Be memorable with bold messaging and design elements that reflect your brand’s DNA.

4. Unify Your Brand Identity

Consistency isn’t just good practice—it’s how memorable brands are built.

  • The “Red Thread” Strategy: Tie all your content together with cohesive visuals, messaging, and tone.
  • Results: According to Marq’s Brand Consistency Report, consistent branding can boost profitability by over 20%.

5. Get Emotional

Data may drive decisions, but emotion drives action.

  • Tap Into Shared Experiences: Career challenges, workplace humor, and motivational stories resonate deeply.
  • Why Humor Works: Funny content drives 65% higher engagement on LinkedIn.
  • Pro Tip: Balance relatability with professionalism to keep content aligned with LinkedIn’s tone.

6. Give, Then Take

Your audience’s attention is valuable—make every interaction worth their time.

  • Offer Value First: Share actionable insights, bold perspectives, or thought leadership that helps your audience navigate challenges.
  • Stand Out: According to the Alan Agency, 85% of business leaders respect brands with a disruptive position on their industry.

6.5. Experiment

Testing is the key to unlocking LinkedIn ad success.

  • Start Small: Test ideas through organic content to identify what resonates.
  • Iterate and Scale: Use data to refine campaigns, amplify top-performing content, and continuously improve results.

How to Apply These Principles for LinkedIn Ad Success

  1. Leverage the Emotion Map: Align your campaigns with emotional triggers like care, curiosity, and inspiration.
  2. Optimize for Mobile: Use vertical formats to capture attention on smaller screens.
  3. Be Bold and Relatable: Combine humor, shared truths, and compelling visuals to engage your audience.

Why Amber 90 is Your LinkedIn Advertising Partner

At Amber 90, we don’t just follow best practices—we redefine them for your unique brand.

What We Offer:

  • Creative Expertise: Bold, data-driven strategies that connect with LinkedIn’s professional audience.
  • End-to-End Support: From strategy to execution, we handle all aspects of your campaigns.
  • Proven Results: We’ve helped brands achieve measurable ROI through impactful LinkedIn ads.

Conclusion: Make Your LinkedIn Ads Unforgettable

LinkedIn’s 6.5 creative principles provide the blueprint for creating ads that inspire, engage, and convert. By understanding your audience, crafting emotionally resonant content, and maintaining a consistent brand identity, you can transform your LinkedIn advertising strategy.

At Amber 90, we’re here to help you turn insights into action. Contact us today and let’s make your brand unforgettable on LinkedIn.

Unlocking TikTok’s Q5: The Golden Opportunity for Post-Holiday Marketing

Posted on by amber90

Unlocking TikTok’s Q5: The Golden Opportunity for Post-Holiday Marketing

The holiday rush may end, but the shopping doesn’t stop. Welcome to Q5, the post-holiday period that runs from Christmas through early January. TikTok has published a new guide for this period and why you need to take advantage. While other marketers may ease off their campaigns, this “hidden gem” of a shopping season offers untapped opportunities for brands to engage eager consumers still in spending mode.

TikTok has become the go-to platform for post-holiday discovery, trends, and shopping inspiration. At Amber 90, we specialize in helping brands leverage this golden window to maximize their ROI. Here’s everything you need to know about TikTok’s Q5 and how to create impactful campaigns.

What is Q5, and Why Does it Matter?

Q5 refers to the period immediately following Christmas, extending into January. During this time, consumers:

  • Redeem holiday gift cards and cash gifts.
  • Look for post-holiday deals.
  • Focus on self-care and New Year’s resolutions.

Key Benefits of Q5 Marketing:

  1. Reduced Competition: Many brands pause campaigns after the holiday season, lowering ad inventory costs.
  2. High Shopping Intent: Consumers actively seek deals, trends, and inspiration for their post-holiday spending.
  3. TikTok’s Unique Role: The platform’s engaging content and discovery-driven nature make it the perfect channel for Q5 campaigns.

Consumer Behaviour During Q5

TikTok’s data highlights key trends in user behaviour during this period:

  • Shopping Surges in January:
    • While holiday-specific content declines, shopping-related posts peak as consumers search for deals and trends.
  • Self-Care Takes Center Stage:
    • 69% of TikTok users plan to buy products for themselves during Q5, focusing on fitness, skincare, and tech.
  • Emerging Categories Gain Traction:
    • Beyond retail, categories like gaming, finance, and wellness see increased engagement.

Why TikTok is Perfect for Q5 Marketing

TikTok offers several advantages that make it the ideal platform for post-holiday campaigns:

  1. High Engagement Rates:
    • Users actively discover new products and trends, making TikTok a powerful tool for influencing purchase decisions.
  2. Efficient Ad Inventory:
    • Lower competition for ads during Q5 reduces costs while maintaining high visibility.
  3. Proven ROI:
    • TikTok’s retail return on ad spend (ROAS) for offline conversions is 1.9 times more efficient than the media average.

Best Practices for a Successful Q5 TikTok Campaign

1. Leverage TikTok Commerce Tools

  • Use Video Shopping Ads to showcase products and drive direct traffic to your site.
  • Optimize campaigns with TikTok Shop for seamless in-app purchases, supported by shoppable videos and Shop Ads.

2. Tap Into Creator Content

  • Partner with influencers to create authentic shopping hauls, unboxings, and reviews.
  • Collaborations help build trust and increase conversions, as users rely on creators for recommendations.

3. Highlight Gift Card Offers

  • Nearly 40% of users plan to shop during Q5 using holiday gift cards.
  • Promote exclusive deals or incentives to drive gift card redemptions.

4. Target Emerging Categories

  • Expand your focus to include categories like fitness, finance, and gaming, which gain traction during the New Year’s resolution period.

5. Optimize for Self-Care Content

  • Appeal to the “treat yourself” mentality by offering products and services aligned with self-care, wellness, and personal growth.

Lessons from Last Year’s Q5

TikTok’s internal data provides several takeaways from successful Q5 campaigns in 2023:

  • Shopping-Related Content Peaked in January:
    • Consumers remained highly engaged with deals and product trends well into the new year.
  • Ad Inventory Was More Cost-Effective:
    • Brands stretched their budgets further with reduced competition for ad space.
  • Lower Funnel Strategies Yielded Results:
    • Campaigns focused on high purchase intent drove significant conversions.

Why Your Brand Can’t Afford to Ignore Q5

Skipping Q5 marketing could mean missing out on a unique opportunity to:

  • Engage high-intent shoppers.
  • Maximize your ad budget with lower costs.
  • Establish a strong start to the New Year by meeting consumer needs during a high-engagement period.

TikTok’s robust ecosystem of ad formats, commerce tools, and shopping solutions makes it a prime platform for Q5 campaigns.

Amber 90: Your Partner in Q5 Marketing Success

At Amber 90, we help brands unlock the full potential of TikTok campaigns. With deep expertise in social media strategy and data-driven marketing, we’re here to make your Q5 season a success.

What We Offer:

  • Customized TikTok strategies tailored to your brand and audience.
  • Expert campaign management to optimize performance and ROI.
  • Proven success in leveraging TikTok’s tools to drive conversions.

Conclusion: Make Q5 Your Brand’s Golden Opportunity

Q5 is more than just a post-holiday lull—it’s a period ripe with opportunity. By leveraging TikTok’s unique tools and targeting strategies, your brand can turn this overlooked season into a revenue-driving powerhouse.

Ready to win big this Q5?
Contact Amber 90 today to create a strategy that drives results and positions your brand for success in 2025.

Facebook’s New ‘Views’ Metric: What It Means for Your Business

Posted on by amber90

Facebook’s New ‘Views’ Metric: What It Means for Your Business

Social media is always evolving, and staying ahead of the curve is crucial for any business aiming to maximize its online presence. The latest shift from Meta to use ‘Views’ as the primary metric on Facebook and Instagram marks a significant change in how brands measure and analyze their content performance. At Amber 90, we specialize in helping businesses navigate these updates, ensuring you stay competitive in the digital landscape. Here’s everything you need to know about the new Facebook Views metric and how it impacts your social media strategy.

What Is the New Facebook ‘Views’ Metric?

Meta has introduced ‘Views’ as the primary performance metric across Facebook and Instagram. This shift replaces variable metrics such as ‘Plays,’ ‘Impressions,’ and ‘Watch Time’ with a single, streamlined measurement.

Key Details:

  • Definition of Views: The number of times content (photos, videos, text posts, or Stories) appears on a user’s screen, including repeat views.
  • For Non-Video Content: ‘Views’ replaces ‘Impressions.’ Each time a user sees a post, it’s counted—even if they view it multiple times a day.
  • For Video Content: ‘Plays’ is now renamed ‘Views,’ with no changes in how the data is calculated.

This change unifies performance metrics across both platforms, simplifying reporting and providing a clearer picture of your audience’s engagement.

Why Did Facebook Make This Change?

Meta’s decision reflects the growing dominance of video content across social media platforms and the need for a more intuitive analytics framework.

The Benefits of ‘Views’:

  1. Simplified Metrics: One consistent metric across all content types makes it easier for creators and brands to track engagement.
  2. Cross-Platform Alignment: Facebook and Instagram now use the same primary metric, streamlining your social media strategy.
  3. Insightful Engagement Data: Capturing repeat views highlights highly engaging or rewatchable content.

What Does This Mean for Your Data?

If you’ve noticed changes in your Facebook Insights, you’re not alone. The new ‘Views’ metric introduces some nuances in how performance is measured.

Key Changes:

  • Repeat Views Counted: A single user viewing the same photo or post multiple times will now count as multiple views, potentially inflating numbers compared to previous ‘Impressions.’
  • Video Metrics Updated:
    • Minutes Viewed: Replaces ‘Watch Time,’ rounding data to the nearest minute.
    • Average Minutes Viewed: A simplified version of the previous ‘Average Watch Time.’

While these updates simplify reporting, businesses should reassess their benchmarks to avoid misinterpreting inflated numbers as sudden spikes in success.

How Can Businesses Adapt to the New Metric?

Adjusting to Facebook’s ‘Views’ metric is more than just a numbers game—it’s an opportunity to rethink and refine your social media strategy.

Steps to Optimize Your Strategy:

  1. Analyze Repeat Views: Identify content that drives multiple views to understand what resonates with your audience.
  2. Focus on Video Engagement: With video at the forefront of Facebook’s strategy, invest in short, engaging videos that encourage replays.
  3. Reassess Performance Goals: Update KPIs to align with the new metrics and establish new benchmarks for success.
  4. Leverage Meta Business Suite: Utilize updated tools and dashboards to track and interpret performance effectively.

Why Work with Amber 90?

Navigating changes like this can be overwhelming, but that’s where Amber 90 comes in. As experts in social media marketing, we help businesses leverage updates like the Facebook ‘Views’ metric to maximize engagement and ROI.

Here’s What We Offer:

  • Tailored Social Strategies: Customized plans based on your brand’s goals and audience.
  • Performance Analytics: In-depth reporting and insights to ensure you understand the story behind your data.
  • Content Optimization: From video to text posts, we create content that captivates and converts.

Our team stays ahead of social media trends so you don’t have to—making Amber 90 your trusted partner for digital success.

The Bigger Picture: Preparing for the Future of Social Media

Facebook’s move to the ‘Views’ metric signals a broader trend towards video-first content and unified performance metrics across platforms. For businesses, it’s a chance to adapt, innovate, and thrive in an ever-changing landscape.

Key Takeaways:

  • Understand how ‘Views’ are calculated and adjust your strategy accordingly.
  • Focus on creating rewatchable, engaging content to maximize repeat views.
  • Partner with experts like Amber 90 to stay ahead of social media updates.

Conclusion

The new Facebook Views metric isn’t just a change in terminology—it’s a shift in how businesses can analyze and optimize their content. By simplifying metrics and aligning Facebook with Instagram, Meta has created a more intuitive way to track audience engagement. With Amber 90 by your side, you can turn these changes into opportunities to grow your brand’s online presence.

Ready to elevate your social media strategy?
Contact Amber 90 today and let’s transform your engagement into measurable success.

Beginner Guide to Internet Marketing for Small Businesses

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The Beginners Guide to Internet Marketing for SMBs

Move over print ads and direct mail: Internet marketing is the new trend. Digital marketing now accounts for 56% of total marketing spend, with the industry expected to reach over $786 billion globally by 2026. For Canadian and North American businesses, staying ahead means embracing online marketing strategies.

Use this beginner’s guide to internet marketing to understand the basics and learn how to leverage digital channels for your business.

What Is Internet Marketing?

Internet marketing, also known as digital marketing, involves using online channels to help an audience learn more about your products. By leveraging tools such as websites, email, online advertising, social media, and more, you can reach potential consumers, educate them on your offerings, and convert them into customers.

Types of Internet Marketing

Internet marketing encompasses various strategies and approaches. Here’s a look at some of the most popular types:

Content Marketing

Content marketing involves creating and distributing valuable content to attract and engage your target audience. This can include blog posts, infographics, podcasts, videos, and more. The goal is to establish your expertise, promote your brand, and provide value to consumers, which can lead to increased audience retention, higher conversion rates, and greater brand awareness.

SEO Marketing

Search engine optimization (SEO) marketing involves optimizing your content to rank highly in search engine results pages (SERPs). This includes using relevant keywords, crafting compelling meta tags and descriptions, optimizing headings, and building high-quality backlinks. SEO is crucial for increasing organic traffic to your website.

Social Media Marketing

Social media marketing uses platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube to promote your brand and connect with potential customers. With an estimated 4.89 billion social media users spending an average of 151 minutes per day on these platforms, it’s a vital channel for engagement and brand awareness.

Affiliate Marketing

Affiliate marketing involves partnering with influencers or other entities to promote your products. For every sale or lead generated, the affiliate earns a commission. This strategy leverages the influence of trusted individuals to reach a broader audience.

Email Marketing

Email marketing involves sending targeted, personalized emails to a specific audience to promote products, services, or foster engagement. With a potential ROI of $36 for every dollar spent, email marketing remains one of the most effective digital marketing strategies.

Internet Marketing vs. Traditional Marketing

While both internet and traditional marketing aim to promote services, products, and brands, they differ significantly:

Communication Mediums

  • Internet Marketing: Utilizes online platforms like websites, social media, emails, and search engines.
  • Traditional Marketing: Employs offline methods such as billboards, direct mail, print publications, radio, and television.

Demographic Targeting

  • Internet Marketing: Allows for precise demographic targeting, enabling you to reach specific audiences based on various criteria.
  • Traditional Marketing: Often targets broader geographic areas with less precision.

Budgeting

  • Internet Marketing: Generally more cost-effective, with lower CPM compared to traditional methods.
  • Traditional Marketing: Typically more expensive, with higher CPM for mediums like direct mail and TV ads.

Lead Tracking

  • Internet Marketing: Offers robust tracking capabilities, allowing you to measure impressions, clicks, and conversions easily.
  • Traditional Marketing: Tracking ROI is more challenging, with less direct data on ad performance.

Interactivity and Engagement

  • Internet Marketing: Facilitates two-way communication, enabling interactions with consumers through comments, likes, and shares.
  • Traditional Marketing: Less interactive, with limited opportunities for direct engagement.

Global Reach

  • Internet Marketing: Provides the ability to reach a global audience with ease.
  • Traditional Marketing: Typically confined to specific geographic regions, making global reach more challenging.

Digital Marketing Strategies

Here are some key internet marketing strategies to guide your efforts:

Search Engine Optimization (SEO)

Optimize your website and content to rank higher in SERPs by using relevant keywords, creating compelling meta tags, and ensuring your site is user-friendly and fast-loading.  A tool we highly recommend to review your SEO performance is SEMRush.

User-Friendly Website Design

A well-designed website is crucial for retaining visitors. Ensure your site is easy to navigate, mobile-responsive, and optimized for speed.

Social Media Outreach

Engage with your audience on social media platforms by responding to comments and messages, and participating in discussions. Link your posts with your content strategy to maintain consistency.

Customer-Centric Approach

Focus on understanding your customers’ needs and preferences. Develop detailed customer personas and create tailored content that addresses their challenges and provides solutions.

Pay-per-Click Advertising (PPC)

PPC advertising allows you to pay for ads that appear on platforms like Google and Facebook. You only pay when someone clicks on your ad, making it a cost-effective way to reach interested consumers.

Bottom Line

Internet marketing is an essential tool for small and medium-sized businesses. It offers cost-effective methods to reach a global audience, target specific demographics, and provide measurable results. By leveraging a mix of internet marketing strategies, you can enhance your brand’s online presence, drive sales, and build customer trust.

Ready to boost your digital marketing efforts? Contact us today to learn how we can help you create impactful online ad campaigns and more.

Transform Your Social Media Strategy with Metricool

Posted on by amber90

Leveraging Metricool: A Comprehensive Guide for Marketers and Businesses

In today’s digital age, effective social media management is crucial for businesses looking to maximize their online presence. With countless tools available, choosing the right one can be challenging. Metricool, a powerful social media planning and analytics tool, stands out for its user-friendly interface and comprehensive features. In this blog, we’ll explore why marketers and businesses should take advantage of Metricool and how it can transform your social media strategy.

What is Metricool?

Metricool is a versatile social media management tool designed to simplify and enhance your social media marketing efforts. It offers a wide range of features, including:

  • Content Scheduling: Plan and schedule your posts across various social media platforms.
  • Analytics and Reporting: Track your performance with detailed analytics.
  • Competitor Analysis: Monitor your competitors’ social media activities.
  • Ad Management: Manage and analyze your social media ads.
  • Hashtag Tracking: Identify and analyze trending hashtags.
  • Link Tracking: Track the performance of links shared on social media.

Why Marketers and Businesses Should Use Metricool

  1. Streamlined Social Media Management

Metricool’s intuitive interface makes social media management seamless. Whether you’re a small business owner or a marketing professional, the tool’s easy-to-navigate dashboard allows you to manage multiple social media accounts from one place. This centralized approach saves time and ensures consistency across platforms.

  1. Comprehensive Analytics and Reporting

Understanding your social media performance is vital for crafting effective strategies. Metricool provides in-depth analytics, including engagement rates, reach, and follower growth. These insights help you measure the success of your campaigns and make data-driven decisions to improve future efforts.

  1. Efficient Content Scheduling

Consistency is key in social media marketing. Metricool’s content scheduling feature enables you to plan and automate your posts, ensuring a steady flow of content. You can create a content calendar, schedule posts at optimal times, and maintain an active online presence without the need for constant manual updates.

  1. Competitor Analysis

Staying ahead of the competition requires continuous monitoring. Metricool’s competitor analysis feature allows you to track your competitors’ activities, identify their strengths and weaknesses, and adjust your strategies accordingly. This competitive intelligence is crucial for maintaining a competitive edge in your industry.

  1. Ad Management

Social media advertising is a powerful tool for reaching your target audience. Metricool simplifies ad management by providing detailed analytics on your ad performance. You can track key metrics such as click-through rates (CTR), conversions, and ROI, enabling you to optimize your ad campaigns for maximum impact.

  1. Hashtag and Link Tracking

Effective use of hashtags can significantly increase your reach on social media. Metricool’s hashtag tracking feature helps you identify popular and relevant hashtags, allowing you to engage with a broader audience. Additionally, link tracking lets you measure the performance of the links you share, providing valuable insights into your audience’s behavior.

How to Get Started with Metricool

  1. Sign Up and Connect Your Accounts

Getting started with Metricool is straightforward. Sign up for an account and connect your social media profiles. Metricool supports various platforms, including Facebook, Twitter, Instagram, LinkedIn, and more.

  1. Explore the Dashboard

Familiarize yourself with Metricool’s dashboard. The intuitive layout makes it easy to navigate through different features such as content scheduling, analytics, and competitor analysis.

  1. Plan and Schedule Content

Start by creating a content calendar. Use Metricool’s scheduling feature to plan your posts in advance. Take advantage of the optimal posting times suggested by Metricool to maximize your engagement.

  1. Monitor and Analyze Performance

Regularly check your analytics to monitor the performance of your posts. Use the insights provided by Metricool to refine your content strategy and improve your social media efforts.

  1. Leverage Competitor Analysis and Ad Management

Keep an eye on your competitors and analyze their strategies. Use the data to identify opportunities and adjust your approach. Additionally, manage your social media ads effectively by tracking their performance and optimizing for better results.

Conclusion

Metricool is a powerful tool that can significantly enhance your social media marketing efforts. By streamlining content scheduling, providing comprehensive analytics, and offering valuable insights into competitor activities, Metricool empowers marketers and businesses to make data-driven decisions and achieve their social media goals. Start leveraging Metricool today and take your social media strategy to the next level. Contact us today to implement a bulletproof social media strategy.

For more information and to sign up, visit Metricool’s official website.

New Guide to Instagram Live Streaming: Enhance Your Performance

Posted on by amber90

How to Maximize Your Live Streams

Instagram has released a new guide to live streaming on its platform, offering valuable insights for brands looking to enhance their outreach and increase engagement with their audience. This comprehensive guide covers everything from scheduling broadcasts to incorporating co-hosts for dynamic live chats.

How to Go Live on Instagram

Instagram’s live streaming guide provides step-by-step instructions on how to start a live broadcast. It explains the basics, such as scheduling a live session and inviting co-hosts, which can help facilitate engaging conversations and interactions with your viewers.

Leveraging Live Notifications

The guide also details how Instagram’s live notifications work and how they can be used to your advantage.

As per Instagram:

“Instagram will notify all your followers or Close Friends depending on the audience you select that you’re live, allowing them to join by watching and commenting on your livestream. After you finish your broadcast, the video will be stored in your archive (if you have Live archives turned on from profile settings before you go live), but you can choose to save it to your camera roll or share it as a reel on your profile.”

Benefits of Instagram Live Streaming

Instagram highlights several benefits of live streaming, including real-time interaction and the opportunity for authentic connection. Live streaming allows you to showcase your personality and create more content for your IG feed, thereby enhancing your overall engagement.

Tips for Successful Instagram Live Streams

To help you get the most out of your live streams, Instagram offers the following recommendations:

  1. Plan Your Content:
    • Whether you want to share your current mood or a new project, having a clear idea of what you want to discuss helps keep the broadcast focused and engaging.
  2. Promote Your Live Broadcast:
    • Inform your followers ahead of time so they can set reminders and join your live stream.
  3. Engage with Your Viewers:
    • Respond to comments and questions during the broadcast to make viewers feel connected and heard.
  4. Be Authentic:
    • Show your true self and let your personality shine through. Authenticity fosters a stronger connection with your audience.

Enhancing Your Live Stream Experience

Instagram’s guide also includes tips on using additional live functions to enhance the viewer experience. These features include filters and effects, fundraisers, and sharing images within the broadcast.

With these insights and tools, Instagram Live can be a powerful avenue to boost your IG performance, especially during the upcoming holiday season. The new features and tips provided can help you engage more effectively with your fans and followers during live streams.

Conclusion

Utilizing Instagram Live can significantly enhance your brand’s engagement and connection with your audience. By following Instagram’s tips and leveraging the platform’s features, you can create dynamic and engaging live streams that resonate with your viewers.

Ready to boost your content strategy? Contact us today to learn how we can help you!

Maximize Your Marketing: TikTok Unveils Marketing Guide for SMBs

Posted on by amber90

Introduction

With holiday planning now in full swing, TikTok has released a comprehensive marketing playbook tailored for small and medium-sized businesses (SMBs). This guide is designed to help businesses maximize their marketing efforts on the popular platform, providing valuable insights and strategies.

A Comprehensive Guide to TikTok Marketing

The 19-page playbook offers an extensive overview of TikTok marketing, filled with useful tips and strategies to enhance your approach. This guide covers various aspects of TikTok marketing, ensuring that businesses can effectively leverage the platform to reach their target audience.

Key Highlights from the Guide

1. TikTok’s Popularity and Relevance: The guide begins with an overview of TikTok’s growing popularity and its relevance for marketers. It provides a range of usage statistics that highlight why TikTok is an essential platform for marketing efforts.

2. TikTok Ad Tools: The playbook details the different ad tools available on TikTok and how businesses can use them to their advantage. Understanding these tools is crucial for creating effective ad campaigns that resonate with your audience.

3. Creative Tips for Videos: TikTok has included a variety of creative tips to help businesses produce engaging and compelling videos. These tips are designed to inspire and guide you in creating content that captures attention and drives engagement.

4. Content Inspiration and Ideas: To spark your creativity, the guide offers numerous ideas and examples for TikTok content. These suggestions can help you brainstorm and develop a content strategy that aligns with your brand and goals.

5. Content Mapping: The playbook provides an example of how to map out your TikTok content. This section is particularly useful for planning and organizing your content calendar, ensuring a consistent and strategic approach to your TikTok advertising efforts.

Why This Guide is Valuable

While some of the notes and tips in the guide might seem familiar, there are valuable pointers that can refine your TikTok strategy. By following the recommendations in the playbook, businesses can make the most of the tools available on TikTok and enhance their marketing performance.

Download the Guide

If you’re looking to focus on TikTok marketing campaigns this year, this guide is definitely worth considering. You can download TikTok’s 2024 CPG Playbook for SMBs here.

Call to Action

Ready to elevate your TikTok marketing strategy? Contact us today to learn how we can help you create effective TikTok ad campaigns that drive results.

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