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Tag: social media marketing

Facebook’s New ‘Views’ Metric: What It Means for Your Business

Posted on by amber90

Facebook’s New ‘Views’ Metric: What It Means for Your Business

Social media is always evolving, and staying ahead of the curve is crucial for any business aiming to maximize its online presence. The latest shift from Meta to use ‘Views’ as the primary metric on Facebook and Instagram marks a significant change in how brands measure and analyze their content performance. At Amber 90, we specialize in helping businesses navigate these updates, ensuring you stay competitive in the digital landscape. Here’s everything you need to know about the new Facebook Views metric and how it impacts your social media strategy.

What Is the New Facebook ‘Views’ Metric?

Meta has introduced ‘Views’ as the primary performance metric across Facebook and Instagram. This shift replaces variable metrics such as ‘Plays,’ ‘Impressions,’ and ‘Watch Time’ with a single, streamlined measurement.

Key Details:

  • Definition of Views: The number of times content (photos, videos, text posts, or Stories) appears on a user’s screen, including repeat views.
  • For Non-Video Content: ‘Views’ replaces ‘Impressions.’ Each time a user sees a post, it’s counted—even if they view it multiple times a day.
  • For Video Content: ‘Plays’ is now renamed ‘Views,’ with no changes in how the data is calculated.

This change unifies performance metrics across both platforms, simplifying reporting and providing a clearer picture of your audience’s engagement.

Why Did Facebook Make This Change?

Meta’s decision reflects the growing dominance of video content across social media platforms and the need for a more intuitive analytics framework.

The Benefits of ‘Views’:

  1. Simplified Metrics: One consistent metric across all content types makes it easier for creators and brands to track engagement.
  2. Cross-Platform Alignment: Facebook and Instagram now use the same primary metric, streamlining your social media strategy.
  3. Insightful Engagement Data: Capturing repeat views highlights highly engaging or rewatchable content.

What Does This Mean for Your Data?

If you’ve noticed changes in your Facebook Insights, you’re not alone. The new ‘Views’ metric introduces some nuances in how performance is measured.

Key Changes:

  • Repeat Views Counted: A single user viewing the same photo or post multiple times will now count as multiple views, potentially inflating numbers compared to previous ‘Impressions.’
  • Video Metrics Updated:
    • Minutes Viewed: Replaces ‘Watch Time,’ rounding data to the nearest minute.
    • Average Minutes Viewed: A simplified version of the previous ‘Average Watch Time.’

While these updates simplify reporting, businesses should reassess their benchmarks to avoid misinterpreting inflated numbers as sudden spikes in success.

How Can Businesses Adapt to the New Metric?

Adjusting to Facebook’s ‘Views’ metric is more than just a numbers game—it’s an opportunity to rethink and refine your social media strategy.

Steps to Optimize Your Strategy:

  1. Analyze Repeat Views: Identify content that drives multiple views to understand what resonates with your audience.
  2. Focus on Video Engagement: With video at the forefront of Facebook’s strategy, invest in short, engaging videos that encourage replays.
  3. Reassess Performance Goals: Update KPIs to align with the new metrics and establish new benchmarks for success.
  4. Leverage Meta Business Suite: Utilize updated tools and dashboards to track and interpret performance effectively.

Why Work with Amber 90?

Navigating changes like this can be overwhelming, but that’s where Amber 90 comes in. As experts in social media marketing, we help businesses leverage updates like the Facebook ‘Views’ metric to maximize engagement and ROI.

Here’s What We Offer:

  • Tailored Social Strategies: Customized plans based on your brand’s goals and audience.
  • Performance Analytics: In-depth reporting and insights to ensure you understand the story behind your data.
  • Content Optimization: From video to text posts, we create content that captivates and converts.

Our team stays ahead of social media trends so you don’t have to—making Amber 90 your trusted partner for digital success.

The Bigger Picture: Preparing for the Future of Social Media

Facebook’s move to the ‘Views’ metric signals a broader trend towards video-first content and unified performance metrics across platforms. For businesses, it’s a chance to adapt, innovate, and thrive in an ever-changing landscape.

Key Takeaways:

  • Understand how ‘Views’ are calculated and adjust your strategy accordingly.
  • Focus on creating rewatchable, engaging content to maximize repeat views.
  • Partner with experts like Amber 90 to stay ahead of social media updates.

Conclusion

The new Facebook Views metric isn’t just a change in terminology—it’s a shift in how businesses can analyze and optimize their content. By simplifying metrics and aligning Facebook with Instagram, Meta has created a more intuitive way to track audience engagement. With Amber 90 by your side, you can turn these changes into opportunities to grow your brand’s online presence.

Ready to elevate your social media strategy?
Contact Amber 90 today and let’s transform your engagement into measurable success.

Beginner Guide to Internet Marketing for Small Businesses

Posted on by amber90

The Beginners Guide to Internet Marketing for SMBs

Move over print ads and direct mail: Internet marketing is the new trend. Digital marketing now accounts for 56% of total marketing spend, with the industry expected to reach over $786 billion globally by 2026. For Canadian and North American businesses, staying ahead means embracing online marketing strategies.

Use this beginner’s guide to internet marketing to understand the basics and learn how to leverage digital channels for your business.

What Is Internet Marketing?

Internet marketing, also known as digital marketing, involves using online channels to help an audience learn more about your products. By leveraging tools such as websites, email, online advertising, social media, and more, you can reach potential consumers, educate them on your offerings, and convert them into customers.

Types of Internet Marketing

Internet marketing encompasses various strategies and approaches. Here’s a look at some of the most popular types:

Content Marketing

Content marketing involves creating and distributing valuable content to attract and engage your target audience. This can include blog posts, infographics, podcasts, videos, and more. The goal is to establish your expertise, promote your brand, and provide value to consumers, which can lead to increased audience retention, higher conversion rates, and greater brand awareness.

SEO Marketing

Search engine optimization (SEO) marketing involves optimizing your content to rank highly in search engine results pages (SERPs). This includes using relevant keywords, crafting compelling meta tags and descriptions, optimizing headings, and building high-quality backlinks. SEO is crucial for increasing organic traffic to your website.

Social Media Marketing

Social media marketing uses platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube to promote your brand and connect with potential customers. With an estimated 4.89 billion social media users spending an average of 151 minutes per day on these platforms, it’s a vital channel for engagement and brand awareness.

Affiliate Marketing

Affiliate marketing involves partnering with influencers or other entities to promote your products. For every sale or lead generated, the affiliate earns a commission. This strategy leverages the influence of trusted individuals to reach a broader audience.

Email Marketing

Email marketing involves sending targeted, personalized emails to a specific audience to promote products, services, or foster engagement. With a potential ROI of $36 for every dollar spent, email marketing remains one of the most effective digital marketing strategies.

Internet Marketing vs. Traditional Marketing

While both internet and traditional marketing aim to promote services, products, and brands, they differ significantly:

Communication Mediums

  • Internet Marketing: Utilizes online platforms like websites, social media, emails, and search engines.
  • Traditional Marketing: Employs offline methods such as billboards, direct mail, print publications, radio, and television.

Demographic Targeting

  • Internet Marketing: Allows for precise demographic targeting, enabling you to reach specific audiences based on various criteria.
  • Traditional Marketing: Often targets broader geographic areas with less precision.

Budgeting

  • Internet Marketing: Generally more cost-effective, with lower CPM compared to traditional methods.
  • Traditional Marketing: Typically more expensive, with higher CPM for mediums like direct mail and TV ads.

Lead Tracking

  • Internet Marketing: Offers robust tracking capabilities, allowing you to measure impressions, clicks, and conversions easily.
  • Traditional Marketing: Tracking ROI is more challenging, with less direct data on ad performance.

Interactivity and Engagement

  • Internet Marketing: Facilitates two-way communication, enabling interactions with consumers through comments, likes, and shares.
  • Traditional Marketing: Less interactive, with limited opportunities for direct engagement.

Global Reach

  • Internet Marketing: Provides the ability to reach a global audience with ease.
  • Traditional Marketing: Typically confined to specific geographic regions, making global reach more challenging.

Digital Marketing Strategies

Here are some key internet marketing strategies to guide your efforts:

Search Engine Optimization (SEO)

Optimize your website and content to rank higher in SERPs by using relevant keywords, creating compelling meta tags, and ensuring your site is user-friendly and fast-loading.  A tool we highly recommend to review your SEO performance is SEMRush.

User-Friendly Website Design

A well-designed website is crucial for retaining visitors. Ensure your site is easy to navigate, mobile-responsive, and optimized for speed.

Social Media Outreach

Engage with your audience on social media platforms by responding to comments and messages, and participating in discussions. Link your posts with your content strategy to maintain consistency.

Customer-Centric Approach

Focus on understanding your customers’ needs and preferences. Develop detailed customer personas and create tailored content that addresses their challenges and provides solutions.

Pay-per-Click Advertising (PPC)

PPC advertising allows you to pay for ads that appear on platforms like Google and Facebook. You only pay when someone clicks on your ad, making it a cost-effective way to reach interested consumers.

Bottom Line

Internet marketing is an essential tool for small and medium-sized businesses. It offers cost-effective methods to reach a global audience, target specific demographics, and provide measurable results. By leveraging a mix of internet marketing strategies, you can enhance your brand’s online presence, drive sales, and build customer trust.

Ready to boost your digital marketing efforts? Contact us today to learn how we can help you create impactful online ad campaigns and more.

Transform Your Social Media Strategy with Metricool

Posted on by amber90

Leveraging Metricool: A Comprehensive Guide for Marketers and Businesses

In today’s digital age, effective social media management is crucial for businesses looking to maximize their online presence. With countless tools available, choosing the right one can be challenging. Metricool, a powerful social media planning and analytics tool, stands out for its user-friendly interface and comprehensive features. In this blog, we’ll explore why marketers and businesses should take advantage of Metricool and how it can transform your social media strategy.

What is Metricool?

Metricool is a versatile social media management tool designed to simplify and enhance your social media marketing efforts. It offers a wide range of features, including:

  • Content Scheduling: Plan and schedule your posts across various social media platforms.
  • Analytics and Reporting: Track your performance with detailed analytics.
  • Competitor Analysis: Monitor your competitors’ social media activities.
  • Ad Management: Manage and analyze your social media ads.
  • Hashtag Tracking: Identify and analyze trending hashtags.
  • Link Tracking: Track the performance of links shared on social media.

Why Marketers and Businesses Should Use Metricool

  1. Streamlined Social Media Management

Metricool’s intuitive interface makes social media management seamless. Whether you’re a small business owner or a marketing professional, the tool’s easy-to-navigate dashboard allows you to manage multiple social media accounts from one place. This centralized approach saves time and ensures consistency across platforms.

  1. Comprehensive Analytics and Reporting

Understanding your social media performance is vital for crafting effective strategies. Metricool provides in-depth analytics, including engagement rates, reach, and follower growth. These insights help you measure the success of your campaigns and make data-driven decisions to improve future efforts.

  1. Efficient Content Scheduling

Consistency is key in social media marketing. Metricool’s content scheduling feature enables you to plan and automate your posts, ensuring a steady flow of content. You can create a content calendar, schedule posts at optimal times, and maintain an active online presence without the need for constant manual updates.

  1. Competitor Analysis

Staying ahead of the competition requires continuous monitoring. Metricool’s competitor analysis feature allows you to track your competitors’ activities, identify their strengths and weaknesses, and adjust your strategies accordingly. This competitive intelligence is crucial for maintaining a competitive edge in your industry.

  1. Ad Management

Social media advertising is a powerful tool for reaching your target audience. Metricool simplifies ad management by providing detailed analytics on your ad performance. You can track key metrics such as click-through rates (CTR), conversions, and ROI, enabling you to optimize your ad campaigns for maximum impact.

  1. Hashtag and Link Tracking

Effective use of hashtags can significantly increase your reach on social media. Metricool’s hashtag tracking feature helps you identify popular and relevant hashtags, allowing you to engage with a broader audience. Additionally, link tracking lets you measure the performance of the links you share, providing valuable insights into your audience’s behavior.

How to Get Started with Metricool

  1. Sign Up and Connect Your Accounts

Getting started with Metricool is straightforward. Sign up for an account and connect your social media profiles. Metricool supports various platforms, including Facebook, Twitter, Instagram, LinkedIn, and more.

  1. Explore the Dashboard

Familiarize yourself with Metricool’s dashboard. The intuitive layout makes it easy to navigate through different features such as content scheduling, analytics, and competitor analysis.

  1. Plan and Schedule Content

Start by creating a content calendar. Use Metricool’s scheduling feature to plan your posts in advance. Take advantage of the optimal posting times suggested by Metricool to maximize your engagement.

  1. Monitor and Analyze Performance

Regularly check your analytics to monitor the performance of your posts. Use the insights provided by Metricool to refine your content strategy and improve your social media efforts.

  1. Leverage Competitor Analysis and Ad Management

Keep an eye on your competitors and analyze their strategies. Use the data to identify opportunities and adjust your approach. Additionally, manage your social media ads effectively by tracking their performance and optimizing for better results.

Conclusion

Metricool is a powerful tool that can significantly enhance your social media marketing efforts. By streamlining content scheduling, providing comprehensive analytics, and offering valuable insights into competitor activities, Metricool empowers marketers and businesses to make data-driven decisions and achieve their social media goals. Start leveraging Metricool today and take your social media strategy to the next level. Contact us today to implement a bulletproof social media strategy.

For more information and to sign up, visit Metricool’s official website.

New Guide to Instagram Live Streaming: Enhance Your Performance

Posted on by amber90

How to Maximize Your Live Streams

Instagram has released a new guide to live streaming on its platform, offering valuable insights for brands looking to enhance their outreach and increase engagement with their audience. This comprehensive guide covers everything from scheduling broadcasts to incorporating co-hosts for dynamic live chats.

How to Go Live on Instagram

Instagram’s live streaming guide provides step-by-step instructions on how to start a live broadcast. It explains the basics, such as scheduling a live session and inviting co-hosts, which can help facilitate engaging conversations and interactions with your viewers.

Leveraging Live Notifications

The guide also details how Instagram’s live notifications work and how they can be used to your advantage.

As per Instagram:

“Instagram will notify all your followers or Close Friends depending on the audience you select that you’re live, allowing them to join by watching and commenting on your livestream. After you finish your broadcast, the video will be stored in your archive (if you have Live archives turned on from profile settings before you go live), but you can choose to save it to your camera roll or share it as a reel on your profile.”

Benefits of Instagram Live Streaming

Instagram highlights several benefits of live streaming, including real-time interaction and the opportunity for authentic connection. Live streaming allows you to showcase your personality and create more content for your IG feed, thereby enhancing your overall engagement.

Tips for Successful Instagram Live Streams

To help you get the most out of your live streams, Instagram offers the following recommendations:

  1. Plan Your Content:
    • Whether you want to share your current mood or a new project, having a clear idea of what you want to discuss helps keep the broadcast focused and engaging.
  2. Promote Your Live Broadcast:
    • Inform your followers ahead of time so they can set reminders and join your live stream.
  3. Engage with Your Viewers:
    • Respond to comments and questions during the broadcast to make viewers feel connected and heard.
  4. Be Authentic:
    • Show your true self and let your personality shine through. Authenticity fosters a stronger connection with your audience.

Enhancing Your Live Stream Experience

Instagram’s guide also includes tips on using additional live functions to enhance the viewer experience. These features include filters and effects, fundraisers, and sharing images within the broadcast.

With these insights and tools, Instagram Live can be a powerful avenue to boost your IG performance, especially during the upcoming holiday season. The new features and tips provided can help you engage more effectively with your fans and followers during live streams.

Conclusion

Utilizing Instagram Live can significantly enhance your brand’s engagement and connection with your audience. By following Instagram’s tips and leveraging the platform’s features, you can create dynamic and engaging live streams that resonate with your viewers.

Ready to boost your content strategy? Contact us today to learn how we can help you!

Maximize Your Marketing: TikTok Unveils Marketing Guide for SMBs

Posted on by amber90

Introduction

With holiday planning now in full swing, TikTok has released a comprehensive marketing playbook tailored for small and medium-sized businesses (SMBs). This guide is designed to help businesses maximize their marketing efforts on the popular platform, providing valuable insights and strategies.

A Comprehensive Guide to TikTok Marketing

The 19-page playbook offers an extensive overview of TikTok marketing, filled with useful tips and strategies to enhance your approach. This guide covers various aspects of TikTok marketing, ensuring that businesses can effectively leverage the platform to reach their target audience.

Key Highlights from the Guide

1. TikTok’s Popularity and Relevance: The guide begins with an overview of TikTok’s growing popularity and its relevance for marketers. It provides a range of usage statistics that highlight why TikTok is an essential platform for marketing efforts.

2. TikTok Ad Tools: The playbook details the different ad tools available on TikTok and how businesses can use them to their advantage. Understanding these tools is crucial for creating effective ad campaigns that resonate with your audience.

3. Creative Tips for Videos: TikTok has included a variety of creative tips to help businesses produce engaging and compelling videos. These tips are designed to inspire and guide you in creating content that captures attention and drives engagement.

4. Content Inspiration and Ideas: To spark your creativity, the guide offers numerous ideas and examples for TikTok content. These suggestions can help you brainstorm and develop a content strategy that aligns with your brand and goals.

5. Content Mapping: The playbook provides an example of how to map out your TikTok content. This section is particularly useful for planning and organizing your content calendar, ensuring a consistent and strategic approach to your TikTok advertising efforts.

Why This Guide is Valuable

While some of the notes and tips in the guide might seem familiar, there are valuable pointers that can refine your TikTok strategy. By following the recommendations in the playbook, businesses can make the most of the tools available on TikTok and enhance their marketing performance.

Download the Guide

If you’re looking to focus on TikTok marketing campaigns this year, this guide is definitely worth considering. You can download TikTok’s 2024 CPG Playbook for SMBs here.

Call to Action

Ready to elevate your TikTok marketing strategy? Contact us today to learn how we can help you create effective TikTok ad campaigns that drive results.

How to Create Value-Driven Content That Engages and Inspires Your Audience

Posted on by amber90

Introduction

Definition and Importance of Value-Driven Content

Value-driven content is designed to provide genuine value to the audience by addressing their needs, solving their problems, or answering their questions. Unlike content that solely aims to promote a product or service, value-driven content focuses on the audience’s interests and requirements, thereby building trust and fostering long-term relationships. In today’s digital landscape, where consumers are bombarded with information, creating value-driven content is essential to stand out and engage your target audience effectively.

Understanding Your Audience

Conducting Audience Research

To create value-driven content, you must first understand your audience. This involves conducting thorough audience research to identify their demographics, interests, and behaviors. Utilize tools like Google Analytics, social media insights, and customer surveys to gather data on your target audience.

Identifying Pain Points and Needs

Identify the common pain points and needs of your audience. This can be achieved through direct interactions, such as customer service inquiries, feedback forms, and social media engagement. Understanding what challenges your audience faces allows you to create content that addresses these issues directly.

 

Types of Value-Driven Content

Educational Content

Educational content includes how-tos, tutorials, guides, and informative articles. This type of content helps your audience learn something new or improve their skills, establishing your brand as an authority in your field.

Entertaining Content

Entertaining content includes videos, infographics, memes, and quizzes. This content aims to amuse and engage your audience, making your brand more relatable and memorable.

Inspirational Content

Inspirational content includes success stories, motivational posts, and testimonials. This content aims to inspire and motivate your audience, often evoking emotional responses that strengthen their connection to your brand.

 

Content Creation Strategies

Tips for Brainstorming and Planning Content

Set Clear Objectives: Define what you want to achieve with your content. Are you looking to educate, entertain, or inspire your audience?

Research Thoroughly: Use tools like BuzzSumo, Google Trends, and keyword research tools to find popular topics and trends in your industry.

Create a Content Calendar: Plan your content schedule in advance to ensure consistency and timely delivery.

Collaborate with Your Team: Brainstorm ideas with your team to generate diverse perspectives and creative content ideas.

Importance of Quality Over Quantity

While it’s important to maintain a consistent posting schedule, the quality of your content should never be compromised. High-quality content is well-researched, well-written, and provides real value to your audience, making it more likely to be shared and engaged with.

 

Leveraging Different Content Formats

Blog Posts

Blog posts are versatile and can cover a wide range of topics in depth. They are great for SEO and can drive significant organic traffic to your site.

Videos

Videos are highly engaging and can be used to demonstrate products, share customer testimonials, or provide tutorials. Platforms like YouTube and social media make it easy to reach a broad audience.

Podcasts

Podcasts are excellent for sharing expert insights, interviews, and discussions on industry-related topics. They are convenient for your audience to consume on the go.

Social Media Posts

Social media posts allow for quick and interactive engagement with your audience. Use a mix of images, videos, and text to keep your content fresh and engaging.

 

SEO Best Practices for Value-Driven Content

Importance of Keyword Research

Effective keyword research ensures that your content is discoverable by your target audience. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to identify relevant keywords with good search volume and low competition.


On-Page and Off-Page SEO Strategies

On-Page SEO: Optimize your content by including target keywords in the title, meta descriptions, headings, and body text. Ensure your content is well-structured with proper use of headings and subheadings.

Off-Page SEO: Build backlinks to your content from reputable websites. Engage in guest blogging, influencer collaborations, and share your content on social media to increase its visibility and authority.

 

Promoting Your Content

Strategies for Sharing Content Across Different Channels

Social Media Marketing: Share your content on platforms like Facebook, Twitter, LinkedIn, and Instagram. Tailor your posts to fit the platform and engage with your audience.

Email Marketing: Send newsletters or promotional emails to your subscribers with links to your latest content.

Content Syndication: Partner with other websites and platforms to republish your content and reach a broader audience.


Importance of a Content Distribution Plan

A content distribution plan ensures that your content reaches the right audience through the right channels. Plan your distribution strategy in advance, considering factors like timing, platform, and audience preferences.

 

Measuring Content Success

Key Metrics to Track

Engagement: Track likes, shares, comments, and other forms of engagement to gauge how well your content resonates with your audience.

Conversions: Measure how many visitors take the desired action after consuming your content, such as signing up for a newsletter or making a purchase.

Traffic: Monitor the amount of traffic your content drives to your website and analyze the sources of this traffic.


Tools and Techniques for Measurement

Use tools like Google Analytics, social media analytics, and CRM systems to track and analyze your content’s performance. Regularly review these metrics to understand what’s working and make data-driven decisions to improve your content strategy.

 

Case Studies of Value-Driven Content

Examples of Brands with Successful Content Strategies

HubSpot: Known for its extensive library of educational content, HubSpot’s blog covers a wide range of marketing, sales, and customer service topics.

BuzzFeed: Famous for its entertaining content, BuzzFeed uses quizzes, listicles, and videos to engage a massive audience.

TED: TED’s inspirational content, including TED Talks and articles, aims to spread ideas and inspire people worldwide.


Lessons Learned from Their Approaches

HubSpot: Consistent, high-quality educational content builds authority and trust.

BuzzFeed: Entertaining content can go viral and significantly boost brand visibility.

TED: Inspirational content can create a deep emotional connection with the audience.

 

Conclusion

Recap of Key Points

Creating value-driven content involves understanding your audience, choosing the right types of content, employing effective content creation strategies, leveraging different content formats, adhering to SEO best practices, promoting your content, and measuring its success.

Encouragement to Start Creating Value-Driven Content

Start by understanding your audience’s needs and creating content that genuinely addresses those needs. With a well-thought-out strategy, your value-driven content can engage your audience, build trust, and drive meaningful results for your business. Contact us today to audit your current strategy and how a collaboration with Amber 90 could improve your marketing and content efforts.

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