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Tag: LinkedIn updates

Stop Wasting Ad Spend: How LinkedIn Ads Help You Find Your Perfect Audience

Posted on by amber90

Introduction: LinkedIn Updates Targeting

Ineffective ad targeting costs B2B marketers millions of dollars annually. Ads delivered to the wrong audience not only waste precious marketing budgets but also fail to generate the desired ROI.

LinkedIn Ads offers a game-changing solution. With advanced targeting tools, LinkedIn helps marketers deliver their message to the right people—every time. In this blog, we’ll explore how LinkedIn Ads can help you eliminate ad waste, connect with your perfect audience, and maximize ROI.

The True Cost of Poor Ad Targeting

We’ve all encountered poorly targeted ads—like ads for expensive cookware shown to someone who barely cooks. For businesses, these missteps go beyond being annoying; they waste significant marketing dollars and fail to achieve results.

According to LinkedIn, ad waste remains one of the biggest challenges in B2B marketing. Delivering ads to the wrong audience is like sending a letter to the wrong address—no matter how great the message, it never reaches the right recipient.

Why LinkedIn Ads Are the Perfect Solution

LinkedIn provides targeting capabilities unmatched by other platforms. Its deep professional data allows businesses to precisely target the right audience.

Key Features of LinkedIn Ads

  1. Advanced Audience Segmentation:
    • Target by job title, industry, company size, and more.
    • Access insights from LinkedIn’s trusted professional network.
  2. LinkedIn Audience Network:
    • Extend your reach beyond LinkedIn while maintaining targeting accuracy.
  3. AI-Powered Optimization:
    • Leverage AI to refine targeting and improve campaign efficiency.

LinkedIn’s “Only on LinkedIn Ads” Campaign

LinkedIn’s latest campaign highlights the absurdity of poor ad targeting. Through creative video spots, LinkedIn dramatizes what happens when ads reach the wrong audience.

  • “Forklift” Video: A forklift ad is humorously shown to financiers who would never need such equipment.
  • “Server” Video: A state-of-the-art server is pitched to archeologists instead of IT professionals.

This campaign emphasizes the importance of precise targeting—something LinkedIn Ads excels at delivering.

Maximizing ROI with LinkedIn Ads

1. Define Your Ideal Customer Profile (ICP)

Understand your target audience’s demographics, job roles, and pain points.

2. Test and Refine Your Targeting

Run A/B tests to identify the most effective audience segments.

3. Analyze Campaign Performance

Use LinkedIn’s analytics tools to track engagement and adjust your strategy.

4. Extend Your Reach with the LinkedIn Audience Network

Target your audience on trusted third-party sites to amplify your campaign’s impact.

Why Precise Targeting Matters in 2025

In today’s competitive B2B landscape, targeting precision is no longer optional—it’s essential. Effective targeting ensures:

  • Better ROI on ad spend.
  • Higher-quality leads.
  • A stronger connection with decision-makers.

LinkedIn Ads gives you the tools to deliver ads that reach the right people, at the right time, with the right message.

Conclusion

Stop wasting your marketing budget on the wrong audience. With LinkedIn Ads, you can deliver your message directly to the people who matter most. Whether you’re building awareness, generating leads, or nurturing relationships, LinkedIn’s advanced targeting tools help you achieve your goals.

Ready to find your perfect audience? Contact us to get started with LinkedIn Ads today.

LinkedIn Introduces Company Page Verification: A New Way to Establish Trust

Posted on by amber90

Introduction

LinkedIn, the professional networking giant, is taking another step to enhance trust and authenticity on its platform. After rolling out verification badges for individual users last year, LinkedIn is now extending this feature to company pages. This new verification process aims to help businesses establish credibility and trust with their audience by displaying a grey verification badge on their official pages.

Why LinkedIn Company Page Verification Matters

In today’s digital landscape, authenticity is more important than ever. Businesses need to assure their audience that they are legitimate and trustworthy. LinkedIn’s new company page verification badge does just that. This grey badge signals to users that a company page has passed LinkedIn’s checks for identity and authenticity, making it easier for users to trust that they are interacting with the official representatives of the brand.

What the Verification Badge Means

The grey verification badge on LinkedIn company pages is not just a symbol; it represents LinkedIn’s confirmation that a company has met specific criteria. According to LinkedIn, the verification process includes assessing:

  • The accuracy of key data points on the page, such as location and website URL
  • The presence of active page administrators
  • Whether the page is claimed and not just a listing
  • Compliance with LinkedIn’s policies

These factors ensure that the company page is authentic and actively managed, which in turn helps to build trust with the audience.

How to Get Your Company Page Verified

If you’re interested in getting your company page verified, LinkedIn has made the process relatively straightforward—though it may take some time. Currently, LinkedIn is rolling out the verification feature to a limited number of company pages.

To check if your page is eligible, navigate to the “Verification” settings on your company page. If your page meets the criteria, you can add it to the waitlist for verification. LinkedIn will approve pages at its discretion, and verified pages will display the verification date in their settings.

However, it’s important to note that with over 58 million company pages on LinkedIn, the verification process may be slow. LinkedIn has a lot of pages to review, so it could take some time before your page receives its grey badge.

Is the Verification Badge Valuable?

The introduction of the verification badge is a positive move for LinkedIn and its users. Any additional layer of trust and authenticity is beneficial, especially in a professional setting where credibility is key.

That being said, the limited rollout and slow approval process might be frustrating for some businesses. However, once fully implemented, the verification badge will likely become a valuable asset for companies looking to establish their brand’s authenticity on LinkedIn.

Conclusion: Enhance Your Brand’s Trust with LinkedIn Verification

LinkedIn’s new company page verification feature is an excellent way for businesses to establish trust and credibility on the platform. Although the process might be slow, the benefits of having a verified page are clear. If you’re looking to enhance your brand’s trustworthiness on LinkedIn, it’s worth checking your page’s eligibility for verification.

At Amber 90, we specialize in helping businesses navigate the ever-changing landscape of social media. If you’re interested in optimizing your LinkedIn presence, contact our team today. We can help you get the most out of LinkedIn’s new features and ensure your brand stands out in the crowded digital space.

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