New “Lead Generation” Objective for Boosted Posts on LinkedIn

Introduction

LinkedIn has recently introduced a powerful tool for marketers and business owners: the option to select “Lead Generation” as a campaign objective for boosted posts. This new feature aims to enhance lead collection and increase engagement directly from the LinkedIn feed.

In this article, we’ll cover how LinkedIn’s Lead Generation objective works, how it can improve your marketing strategy, and why it’s valuable for building a high-quality contact list.

What’s New with LinkedIn Boosted Posts?

Previously, LinkedIn only offered reach and engagement as objectives when boosting posts. Now, the platform has added a “Lead Generation” goal. This option allows companies to use high-performing posts as ads optimized for lead collection, helping them grow their contact lists.

With the Lead Generation objective, you can set your campaign budget, target specific audience segments, and add a customizable lead form. This streamlined setup makes it easier to capture valuable leads while extending your reach beyond existing Page followers.

How LinkedIn’s Lead Gen Boosting Works

LinkedIn’s lead generation boosting process is simple, making it accessible to marketers at any level. Here’s a quick guide:

  1. Choose a Post: Select a high-performing post from your feed to boost.
  2. Set Budget and Audience: Define your budget and use LinkedIn’s targeting options to reach the right audience.
  3. Select “Lead Generation” as Objective: This allows your boosted post to capture lead data, giving you valuable contact information.
  4. Complete the Lead Form Template: Customize questions to gather insights about your audience.
  5. Launch the Campaign: Activate your campaign, and your post will begin generating leads.

This process simplifies lead generation, helping you connect with potential clients directly through your content.

Why This Matters for Your Marketing Strategy

LinkedIn is a hub for professional engagement, with company Pages receiving over two billion interactions each month. By using LinkedIn’s lead-focused boosted posts, you can capture high-quality leads directly from these interactions. This feature offers several benefits:

  • Enhanced Reach: Your content reaches beyond your Page followers.
  • Data-Driven Insights: Lead form data helps you understand your audience and refine future campaigns.
  • Streamlined Setup: LinkedIn’s simplified setup saves time, making it easier for businesses to capture leads without complex management.

For small to mid-sized businesses, this feature provides access to LinkedIn’s lead generation capabilities without the intricacies of a full Campaign Manager setup.

Limitations to Consider

While beneficial, it’s essential to note that lead generation-boosted posts have fewer targeting options than a full LinkedIn campaign. Boosting posts is meant to be a “lightweight” advertising solution, ideal for quick amplification but with less detailed audience segmentation. For highly specific targeting, LinkedIn’s Campaign Manager is recommended.

Key Takeaways for Small Business Owners and Marketers

  1. Efficiency in Lead Capture: LinkedIn’s Lead Generation objective simplifies lead collection, allowing marketers to turn organic posts into lead-gathering ads.
  2. Ideal for High-Performing Content: Boosting top posts maximizes their impact and attracts valuable leads.
  3. Easy to Implement: With a simple setup, this feature is accessible to businesses with limited ad management resources, providing a practical way to reach a professional audience.

Partnering with Amber 90 to Maximize LinkedIn Lead Generation

Navigating LinkedIn’s ad features can be challenging, especially with new options like the Lead Generation objective. Amber 90 specializes in helping businesses leverage LinkedIn’s tools through customized, data-driven strategies that align with your goals.

  • Optimized Lead Generation Campaigns: Amber 90 understands LinkedIn’s ad platform. They help you design lead generation campaigns that resonate with your target audience, ensuring boosted posts generate high-quality leads and interactions.
  • Targeted Audience Strategy: LinkedIn’s boosted posts have limited targeting, but Amber 90 can blend boosted posts with full campaigns for a broader reach and precise targeting where it’s needed.
  • Content and Engagement Strategy: Amber 90 identifies and optimizes your top posts, making them even more effective for lead generation. Their expertise ensures your posts attract attention and encourage engagement, increasing the likelihood of converting viewers into leads.
  • Data-Driven Insights for Improvement: By working with Amber 90, you access in-depth reports and analysis. They adjust campaigns based on performance, keeping your LinkedIn strategy dynamic and focused on results.

Tip: Schedule a consultation with Amber 90 to assess your LinkedIn strategy. Their team can guide you in integrating LinkedIn’s new lead generation features with a data-driven approach that helps your business succeed.

Final Thoughts: Strengthening Your LinkedIn Marketing with Amber 90

LinkedIn’s new Lead Generation objective for boosted posts offers exciting opportunities to grow your contact list and gather audience insights. By partnering with Amber 90, you can make the most of this feature and create a LinkedIn strategy aligned with your growth goals. Amber 90’s expertise in data-driven marketing and content optimization helps you navigate LinkedIn effectively, capturing high-quality leads and extending your brand’s reach.

Use this new tool in LinkedIn’s lineup, and let Amber 90 help you drive engagement, connect with a larger audience, and build a strong professional network on LinkedIn. Contact us today! 

Shifting Social Media Trends: Why Marketers Should Explore New Platforms

Introduction

The social media landscape is undergoing significant changes. As platforms refine their algorithms and adjust their focus, marketers are rethinking their strategies. Over the past year, major shifts—such as Meta distancing itself from news content and the changes at X (formerly Twitter)—have impacted social ad trends. These shifts are pushing marketers to explore alternative platforms, creating new opportunities for brands to connect with audiences in different ways.

Reddit’s Rise: A New Player in Organic Traffic

One of the most notable shifts is the surge in organic traffic from Reddit. Thanks to a new partnership with Google, Reddit’s referral traffic has increased sevenfold over the past nine months. Between August 2023 and April 2024, Reddit’s readership nearly tripled, growing from 132 million to 346 million monthly visitors【AdWeek】.

This partnership with Google is focused on data sharing to aid in the development of Google’s Gemini AI models. However, it also includes provisions for more prominent displays of Reddit content in Google search results. This has led to a significant increase in attention and has made Reddit a valuable platform for publishers looking to drive traffic【AdWeek】.

LinkedIn’s Steady Growth: Engagement and Newsletters

LinkedIn is also experiencing steady growth in user engagement, particularly through its newsletter feature. As Meta has moved away from promoting publisher content by penalizing link posts, publishers are turning to LinkedIn to drive engagement. LinkedIn newsletters are proving to be a successful tool for creators and publishers alike, fostering direct connections with their audiences【Social Media Today】.

Moreover, as X and LinkedIn adjust their algorithms to downplay external links, publishers are increasingly considering alternative platforms. This shift in strategy could lead to a broader rethinking of how news and content are distributed across social media.

Shifting Social Media Budgets: A New Focus on Snapchat and Reddit

The broader changes at X have also led to a significant shift in social media marketing budgets. As X continues to struggle with an exodus of advertisers, a considerable portion of that budget is moving to platforms like Snapchat and Reddit. Snapchat, for instance, reported an 85% increase in SMB ad spend in Q1, while Reddit has more than doubled its revenue growth rate by focusing on SMBs【Social Media Today】.

These shifts indicate that marketers are exploring new opportunities on these platforms, driven by the desire to find alternatives that deliver results similar to those previously achieved on X.

The Broader Context: A New Era for Social Media Marketing

These developments signal a broader shift in the social media marketing landscape. Platforms are revising their focus, and marketers are looking for new opportunities to reach their target audiences. While Meta’s platforms remain viable options—especially with the ongoing improvements to its AI-driven ad tools—there is a clear trend towards diversifying marketing efforts across multiple platforms.

This diversification is not just about finding alternatives to Meta or X. It’s about recognizing that platforms like Reddit, Snapchat, and LinkedIn are gaining traction because they offer unique opportunities to connect with different audiences. For marketers, this means exploring these platforms now could give you a competitive edge, particularly as we approach the holiday marketing season.

Conclusion: Explore New Opportunities in Social Media Marketing

The shifting social media trends in 2024 highlight the importance of staying adaptable. As marketers, it’s crucial to recognize where the audience is moving and to explore new platforms that offer untapped potential. Whether it’s the rise of Reddit, the steady engagement on LinkedIn, or the growing appeal of Snapchat, now is the time to diversify your marketing strategy.

At Amber 90, we specialize in helping businesses navigate the ever-changing social media landscape. Contact us today to learn how we can help you take advantage of these emerging trends and optimize your marketing strategy across multiple platforms.