New “Lead Generation” Objective for Boosted Posts on LinkedIn

Introduction

LinkedIn has recently introduced a powerful tool for marketers and business owners: the option to select “Lead Generation” as a campaign objective for boosted posts. This new feature aims to enhance lead collection and increase engagement directly from the LinkedIn feed.

In this article, we’ll cover how LinkedIn’s Lead Generation objective works, how it can improve your marketing strategy, and why it’s valuable for building a high-quality contact list.

What’s New with LinkedIn Boosted Posts?

Previously, LinkedIn only offered reach and engagement as objectives when boosting posts. Now, the platform has added a “Lead Generation” goal. This option allows companies to use high-performing posts as ads optimized for lead collection, helping them grow their contact lists.

With the Lead Generation objective, you can set your campaign budget, target specific audience segments, and add a customizable lead form. This streamlined setup makes it easier to capture valuable leads while extending your reach beyond existing Page followers.

How LinkedIn’s Lead Gen Boosting Works

LinkedIn’s lead generation boosting process is simple, making it accessible to marketers at any level. Here’s a quick guide:

  1. Choose a Post: Select a high-performing post from your feed to boost.
  2. Set Budget and Audience: Define your budget and use LinkedIn’s targeting options to reach the right audience.
  3. Select “Lead Generation” as Objective: This allows your boosted post to capture lead data, giving you valuable contact information.
  4. Complete the Lead Form Template: Customize questions to gather insights about your audience.
  5. Launch the Campaign: Activate your campaign, and your post will begin generating leads.

This process simplifies lead generation, helping you connect with potential clients directly through your content.

Why This Matters for Your Marketing Strategy

LinkedIn is a hub for professional engagement, with company Pages receiving over two billion interactions each month. By using LinkedIn’s lead-focused boosted posts, you can capture high-quality leads directly from these interactions. This feature offers several benefits:

  • Enhanced Reach: Your content reaches beyond your Page followers.
  • Data-Driven Insights: Lead form data helps you understand your audience and refine future campaigns.
  • Streamlined Setup: LinkedIn’s simplified setup saves time, making it easier for businesses to capture leads without complex management.

For small to mid-sized businesses, this feature provides access to LinkedIn’s lead generation capabilities without the intricacies of a full Campaign Manager setup.

Limitations to Consider

While beneficial, it’s essential to note that lead generation-boosted posts have fewer targeting options than a full LinkedIn campaign. Boosting posts is meant to be a “lightweight” advertising solution, ideal for quick amplification but with less detailed audience segmentation. For highly specific targeting, LinkedIn’s Campaign Manager is recommended.

Key Takeaways for Small Business Owners and Marketers

  1. Efficiency in Lead Capture: LinkedIn’s Lead Generation objective simplifies lead collection, allowing marketers to turn organic posts into lead-gathering ads.
  2. Ideal for High-Performing Content: Boosting top posts maximizes their impact and attracts valuable leads.
  3. Easy to Implement: With a simple setup, this feature is accessible to businesses with limited ad management resources, providing a practical way to reach a professional audience.

Partnering with Amber 90 to Maximize LinkedIn Lead Generation

Navigating LinkedIn’s ad features can be challenging, especially with new options like the Lead Generation objective. Amber 90 specializes in helping businesses leverage LinkedIn’s tools through customized, data-driven strategies that align with your goals.

  • Optimized Lead Generation Campaigns: Amber 90 understands LinkedIn’s ad platform. They help you design lead generation campaigns that resonate with your target audience, ensuring boosted posts generate high-quality leads and interactions.
  • Targeted Audience Strategy: LinkedIn’s boosted posts have limited targeting, but Amber 90 can blend boosted posts with full campaigns for a broader reach and precise targeting where it’s needed.
  • Content and Engagement Strategy: Amber 90 identifies and optimizes your top posts, making them even more effective for lead generation. Their expertise ensures your posts attract attention and encourage engagement, increasing the likelihood of converting viewers into leads.
  • Data-Driven Insights for Improvement: By working with Amber 90, you access in-depth reports and analysis. They adjust campaigns based on performance, keeping your LinkedIn strategy dynamic and focused on results.

Tip: Schedule a consultation with Amber 90 to assess your LinkedIn strategy. Their team can guide you in integrating LinkedIn’s new lead generation features with a data-driven approach that helps your business succeed.

Final Thoughts: Strengthening Your LinkedIn Marketing with Amber 90

LinkedIn’s new Lead Generation objective for boosted posts offers exciting opportunities to grow your contact list and gather audience insights. By partnering with Amber 90, you can make the most of this feature and create a LinkedIn strategy aligned with your growth goals. Amber 90’s expertise in data-driven marketing and content optimization helps you navigate LinkedIn effectively, capturing high-quality leads and extending your brand’s reach.

Use this new tool in LinkedIn’s lineup, and let Amber 90 help you drive engagement, connect with a larger audience, and build a strong professional network on LinkedIn. Contact us today! 

LinkedIn Shares B2B Marketing Tips

Introduction: Unlock the Power of LinkedIn for B2B Success

Are you ready to revolutionize your B2B marketing strategy and see tangible growth in your professional network? Dive into this article to harness the full potential of LinkedIn, your secret weapon in the competitive B2B marketplace. From strategic planning to leveraging cutting-edge tools, we’ll guide you through actionable insights and data-backed strategies to elevate your online presence and boost your business outcomes.

Understanding LinkedIn’s Role in B2B Marketing

LinkedIn is not just a platform for job seekers; it’s a goldmine for B2B marketers. With over 700 million professionals, the network offers unparalleled opportunities for connecting with industry leaders, decision-makers, and potential clients. Embracing LinkedIn’s analytics and user data can provide you with a clearer picture of your target audience, helping you craft messages that resonate and convert.

Strategic Planning for LinkedIn Marketing

Successful LinkedIn marketing begins with strategic planning. Collaborating closely with your company’s C-suite to align your LinkedIn strategies with overall business objectives is crucial. Effective budget management ensures that every dollar spent on LinkedIn ads, sponsored content, or premium account features counts, maximizing your return on investment.

Content Creation and Engagement on LinkedIn

Content is king, even more so on LinkedIn where professionals seek value and insights. Focus on creating high-quality, relevant content that positions your brand as a thought leader. Use a mix of articles, infographics, and short videos to engage different segments of your audience. Tailoring content to the interests and needs of your LinkedIn connections increases engagement and strengthens your brand’s presence.

Utilizing LinkedIn Tools and Features

LinkedIn offers a suite of tools designed to enhance your marketing efforts. LinkedIn Ads can target specific industries, company sizes, or even job functions, making your campaigns highly targeted and efficient. Meanwhile, LinkedIn Analytics provides deep insights into how your content performs, who views it, and how it translates into leads.

Optimization and Best Practices for LinkedIn

To optimize your LinkedIn profile and content, ensure your company page is complete and engaging. Regular updates, a compelling company description, and professional imagery can dramatically improve your visibility and attractiveness. Best practices also suggest maintaining an active presence, responding to comments, and regularly updating your page with new, relevant content.

Measuring and Analyzing Performance on LinkedIn

No marketing effort is complete without measuring its success. LinkedIn’s built-in analytics tools offer comprehensive metrics that detail page performance, post engagement, and follower demographics. These insights are vital for understanding what’s working, what isn’t, and where to allocate your budget to maximize efficacy.

Case Study: Integration of LinkedIn Marketing into Overall Business Strategy

Consider a technology firm that integrated LinkedIn marketing into its digital strategy. By focusing on tailored content and strategic ads, the company saw a 40% increase in lead generation within six months. This case study underscores the importance of LinkedIn as a potent tool in the B2B marketing arsenal.

Future Trends in LinkedIn B2B Marketing

As digital marketing evolves, so does LinkedIn. Expect to see more advanced AI-driven analytics tools and enhanced customization of ad campaigns, making LinkedIn an even more essential platform for B2B marketers looking to stay ahead in a fast-paced digital world. Recently LinkedIn shared this infographic along with a short article regarding trends we are expected to see moving forward. You can read the full article here.

LinkedIn Infographic

Conclusion: Your Next Steps on LinkedIn

 

It’s time to take your LinkedIn presence to the next level. Reflect on your current strategy, apply these insights, and watch as LinkedIn transforms from a networking site into a powerhouse of B2B marketing success.

Call to Action: Elevate Your LinkedIn Strategy Today

Don’t wait to start optimizing your LinkedIn strategy. Review your profile, refine your content plan, and leverage the robust tools available. We’re here to help you take those next steps. Just contact us today for a free consultation!