Introduction
LinkedIn has recently introduced a powerful tool for marketers and business owners: the option to select “Lead Generation” as a campaign objective for boosted posts. This new feature aims to enhance lead collection and increase engagement directly from the LinkedIn feed.
In this article, we’ll cover how LinkedIn’s Lead Generation objective works, how it can improve your marketing strategy, and why it’s valuable for building a high-quality contact list.
What’s New with LinkedIn Boosted Posts?
Previously, LinkedIn only offered reach and engagement as objectives when boosting posts. Now, the platform has added a “Lead Generation” goal. This option allows companies to use high-performing posts as ads optimized for lead collection, helping them grow their contact lists.
With the Lead Generation objective, you can set your campaign budget, target specific audience segments, and add a customizable lead form. This streamlined setup makes it easier to capture valuable leads while extending your reach beyond existing Page followers.
How LinkedIn’s Lead Gen Boosting Works
LinkedIn’s lead generation boosting process is simple, making it accessible to marketers at any level. Here’s a quick guide:
- Choose a Post: Select a high-performing post from your feed to boost.
- Set Budget and Audience: Define your budget and use LinkedIn’s targeting options to reach the right audience.
- Select “Lead Generation” as Objective: This allows your boosted post to capture lead data, giving you valuable contact information.
- Complete the Lead Form Template: Customize questions to gather insights about your audience.
- Launch the Campaign: Activate your campaign, and your post will begin generating leads.
This process simplifies lead generation, helping you connect with potential clients directly through your content.
Why This Matters for Your Marketing Strategy
LinkedIn is a hub for professional engagement, with company Pages receiving over two billion interactions each month. By using LinkedIn’s lead-focused boosted posts, you can capture high-quality leads directly from these interactions. This feature offers several benefits:
- Enhanced Reach: Your content reaches beyond your Page followers.
- Data-Driven Insights: Lead form data helps you understand your audience and refine future campaigns.
- Streamlined Setup: LinkedIn’s simplified setup saves time, making it easier for businesses to capture leads without complex management.
For small to mid-sized businesses, this feature provides access to LinkedIn’s lead generation capabilities without the intricacies of a full Campaign Manager setup.
Limitations to Consider
While beneficial, it’s essential to note that lead generation-boosted posts have fewer targeting options than a full LinkedIn campaign. Boosting posts is meant to be a “lightweight” advertising solution, ideal for quick amplification but with less detailed audience segmentation. For highly specific targeting, LinkedIn’s Campaign Manager is recommended.
Key Takeaways for Small Business Owners and Marketers
- Efficiency in Lead Capture: LinkedIn’s Lead Generation objective simplifies lead collection, allowing marketers to turn organic posts into lead-gathering ads.
- Ideal for High-Performing Content: Boosting top posts maximizes their impact and attracts valuable leads.
- Easy to Implement: With a simple setup, this feature is accessible to businesses with limited ad management resources, providing a practical way to reach a professional audience.
Partnering with Amber 90 to Maximize LinkedIn Lead Generation
Navigating LinkedIn’s ad features can be challenging, especially with new options like the Lead Generation objective. Amber 90 specializes in helping businesses leverage LinkedIn’s tools through customized, data-driven strategies that align with your goals.
- Optimized Lead Generation Campaigns: Amber 90 understands LinkedIn’s ad platform. They help you design lead generation campaigns that resonate with your target audience, ensuring boosted posts generate high-quality leads and interactions.
- Targeted Audience Strategy: LinkedIn’s boosted posts have limited targeting, but Amber 90 can blend boosted posts with full campaigns for a broader reach and precise targeting where it’s needed.
- Content and Engagement Strategy: Amber 90 identifies and optimizes your top posts, making them even more effective for lead generation. Their expertise ensures your posts attract attention and encourage engagement, increasing the likelihood of converting viewers into leads.
- Data-Driven Insights for Improvement: By working with Amber 90, you access in-depth reports and analysis. They adjust campaigns based on performance, keeping your LinkedIn strategy dynamic and focused on results.
Tip: Schedule a consultation with Amber 90 to assess your LinkedIn strategy. Their team can guide you in integrating LinkedIn’s new lead generation features with a data-driven approach that helps your business succeed.
Final Thoughts: Strengthening Your LinkedIn Marketing with Amber 90
LinkedIn’s new Lead Generation objective for boosted posts offers exciting opportunities to grow your contact list and gather audience insights. By partnering with Amber 90, you can make the most of this feature and create a LinkedIn strategy aligned with your growth goals. Amber 90’s expertise in data-driven marketing and content optimization helps you navigate LinkedIn effectively, capturing high-quality leads and extending your brand’s reach.
Use this new tool in LinkedIn’s lineup, and let Amber 90 help you drive engagement, connect with a larger audience, and build a strong professional network on LinkedIn. Contact us today!
