New “Lead Generation” Objective for Boosted Posts on LinkedIn

Introduction

LinkedIn has recently introduced a powerful tool for marketers and business owners: the option to select “Lead Generation” as a campaign objective for boosted posts. This new feature aims to enhance lead collection and increase engagement directly from the LinkedIn feed.

In this article, we’ll cover how LinkedIn’s Lead Generation objective works, how it can improve your marketing strategy, and why it’s valuable for building a high-quality contact list.

What’s New with LinkedIn Boosted Posts?

Previously, LinkedIn only offered reach and engagement as objectives when boosting posts. Now, the platform has added a “Lead Generation” goal. This option allows companies to use high-performing posts as ads optimized for lead collection, helping them grow their contact lists.

With the Lead Generation objective, you can set your campaign budget, target specific audience segments, and add a customizable lead form. This streamlined setup makes it easier to capture valuable leads while extending your reach beyond existing Page followers.

How LinkedIn’s Lead Gen Boosting Works

LinkedIn’s lead generation boosting process is simple, making it accessible to marketers at any level. Here’s a quick guide:

  1. Choose a Post: Select a high-performing post from your feed to boost.
  2. Set Budget and Audience: Define your budget and use LinkedIn’s targeting options to reach the right audience.
  3. Select “Lead Generation” as Objective: This allows your boosted post to capture lead data, giving you valuable contact information.
  4. Complete the Lead Form Template: Customize questions to gather insights about your audience.
  5. Launch the Campaign: Activate your campaign, and your post will begin generating leads.

This process simplifies lead generation, helping you connect with potential clients directly through your content.

Why This Matters for Your Marketing Strategy

LinkedIn is a hub for professional engagement, with company Pages receiving over two billion interactions each month. By using LinkedIn’s lead-focused boosted posts, you can capture high-quality leads directly from these interactions. This feature offers several benefits:

  • Enhanced Reach: Your content reaches beyond your Page followers.
  • Data-Driven Insights: Lead form data helps you understand your audience and refine future campaigns.
  • Streamlined Setup: LinkedIn’s simplified setup saves time, making it easier for businesses to capture leads without complex management.

For small to mid-sized businesses, this feature provides access to LinkedIn’s lead generation capabilities without the intricacies of a full Campaign Manager setup.

Limitations to Consider

While beneficial, it’s essential to note that lead generation-boosted posts have fewer targeting options than a full LinkedIn campaign. Boosting posts is meant to be a “lightweight” advertising solution, ideal for quick amplification but with less detailed audience segmentation. For highly specific targeting, LinkedIn’s Campaign Manager is recommended.

Key Takeaways for Small Business Owners and Marketers

  1. Efficiency in Lead Capture: LinkedIn’s Lead Generation objective simplifies lead collection, allowing marketers to turn organic posts into lead-gathering ads.
  2. Ideal for High-Performing Content: Boosting top posts maximizes their impact and attracts valuable leads.
  3. Easy to Implement: With a simple setup, this feature is accessible to businesses with limited ad management resources, providing a practical way to reach a professional audience.

Partnering with Amber 90 to Maximize LinkedIn Lead Generation

Navigating LinkedIn’s ad features can be challenging, especially with new options like the Lead Generation objective. Amber 90 specializes in helping businesses leverage LinkedIn’s tools through customized, data-driven strategies that align with your goals.

  • Optimized Lead Generation Campaigns: Amber 90 understands LinkedIn’s ad platform. They help you design lead generation campaigns that resonate with your target audience, ensuring boosted posts generate high-quality leads and interactions.
  • Targeted Audience Strategy: LinkedIn’s boosted posts have limited targeting, but Amber 90 can blend boosted posts with full campaigns for a broader reach and precise targeting where it’s needed.
  • Content and Engagement Strategy: Amber 90 identifies and optimizes your top posts, making them even more effective for lead generation. Their expertise ensures your posts attract attention and encourage engagement, increasing the likelihood of converting viewers into leads.
  • Data-Driven Insights for Improvement: By working with Amber 90, you access in-depth reports and analysis. They adjust campaigns based on performance, keeping your LinkedIn strategy dynamic and focused on results.

Tip: Schedule a consultation with Amber 90 to assess your LinkedIn strategy. Their team can guide you in integrating LinkedIn’s new lead generation features with a data-driven approach that helps your business succeed.

Final Thoughts: Strengthening Your LinkedIn Marketing with Amber 90

LinkedIn’s new Lead Generation objective for boosted posts offers exciting opportunities to grow your contact list and gather audience insights. By partnering with Amber 90, you can make the most of this feature and create a LinkedIn strategy aligned with your growth goals. Amber 90’s expertise in data-driven marketing and content optimization helps you navigate LinkedIn effectively, capturing high-quality leads and extending your brand’s reach.

Use this new tool in LinkedIn’s lineup, and let Amber 90 help you drive engagement, connect with a larger audience, and build a strong professional network on LinkedIn. Contact us today! 

Unlocking the Power of Lead Generation Ads with Meta

A Guide for Entrepreneurs

Welcome to the fast-paced world of digital marketing, where understanding how to harness the power of lead generation ads on Meta can set you apart from the competition. In this article, you’ll discover not just the “what” but the “how” behind optimizing your lead gen campaigns. Perfect for business owners and marketers eager to boost their lead volumes and conversion rates, this guide promises practical tips straight from Meta’s playbook to skyrocket your marketing effectiveness. Let’s dive in and transform your approach to digital ads!

Understanding Lead Gen Ads on Meta Platforms

Lead generation ads on Meta platforms are designed specifically to collect valuable consumer information, such as emails and phone numbers, directly within the network’s ecosystem. This streamlined approach allows businesses to nurture leads without the friction of navigating users away from the platform. For businesses targeting Facebook and Instagram users, mastering these ads can lead to a significant increase in conversion rates and a richer, more engaging user experience.

Timing Your Ads with Seasonal Trends

One of Meta’s key pieces of advice is to synchronize your advertising efforts with seasonal trends. Events like New Year’s resolutions or summer vacations are prime times when potential customers are more likely to engage with your services. By aligning your campaigns with these periods, you can capitalize on increased user activity and interest. For instance, launching a targeted ad campaign for a fitness service around New Year’s can tap into the surge of users committing to healthier lifestyles, significantly boosting your lead submission rates.

Optimizing User Experience with Instant Forms

Instant Forms, a feature of Meta’s lead gen ads, simplify the user’s journey to becoming a lead. These forms pre-populate based on information the user has already shared with Meta, such as their name and email, reducing the number of steps needed to sign up. The key here is simplicity; the fewer fields someone has to fill out, the more likely they are to complete the form. This setup not only enhances user experience but also increases the likelihood of conversion, providing you with higher-quality leads more efficiently.

Leveraging AI for Targeted Campaigns

Meta’s AI-driven tools, such as Advantage+ audiences, offer a smarter way to target ads. By utilizing AI to analyze user behavior and preferences, these tools help refine your ad targeting to reach the most receptive audience, reducing your cost-per-lead. This kind of targeting is not only more efficient but also cost-effective, allowing you to allocate resources to other areas of your marketing strategy.

Advanced Techniques: Conditional Logic and CRM Integration

Conditional Logic in Forms

Incorporating conditional logic into your Instant Forms can create a dynamic user experience that adapts based on the information provided by the user. This feature can tailor the questions shown to users, making the form feel more personalized and increasing engagement. Additionally, it helps segment your leads based on their responses, which can streamline your follow-up processes and increase conversion rates.

CRM Integration with Meta’s Conversions API

Linking your CRM system with Meta’s Conversions API allows for a seamless flow of lead information from your ads into your customer management systems. This integration enables you to track conversions more accurately, optimize your campaigns based on real-time data, and deliver highly personalized follow-up communications to convert leads into customers.

Best Practices for Creating Effective Lead Gen Ads

Creating visually appealing and compelling lead gen ads involves more than just attractive graphics. Ensure your ads have a clear, actionable call to action (CTA) and a value proposition that resonates with the target audience. Also, keep mobile optimization in mind, as a significant portion of social media users access these platforms via mobile devices. Effective copywriting should address the user’s needs and interests, compelling them to take action.

Case Studies and Success Stories

To provide a clearer picture, consider the success story of a tech startup that used seasonal trend targeting to double their lead intake during the back-to-school season by promoting educational software. Their campaign used tailored messaging that appealed to both students and parents, which was key to their success.

Common Pitfalls to Avoid in Lead Gen Campaigns

Even seasoned marketers can stumble in their lead generation efforts. Common pitfalls include neglecting to test different elements of your ads, such as the CTA, creative, copy or the headline. Regularly testing and optimizing based on performance data is crucial in maintaining the effectiveness of your lead gen campaigns. Be sure to utilize UTM data and collect that data in an excel file using the option to ‘Download Leads’ or connecting your lead ads to a CRM.

Conclusion

Embracing the strategies discussed will not only improve the efficiency of your lead generation efforts but also enhance the quality of leads you capture. Meta has recently shared new tips to create more valuable leads than ever. You can check that out here. With these actionable insights, you’re now equipped to leverage Meta’s powerful advertising tools and AI capabilities to their fullest potential. Start optimizing your lead gen ads today and watch as your business reaches new heights of digital marketing success. However, if you’d prefer to leave this to the professionals, why not book a free consultation with our team and we’ll handle this for you!