How to Avoid Apple’s 30% Service Fee on iOS Meta Ads: A Comprehensive Guide
With Apple’s 30% service fee now applicable to all ads purchased within Meta’s main apps on iOS, many advertisers are seeking ways to sidestep these extra charges on Meta ads. In response, Meta has introduced a variety of options to help advertisers avoid these additional fees effectively.
What You Need to Know
If you’ve ever boosted a post on Facebook or Instagram, it’s crucial to understand these changes. Meta recently detailed its updated process and has now provided a simplified guide to help advertisers navigate these new options.
Understanding the Changes
Meta’s updated process aims to streamline the ad purchase experience while allowing advertisers to bypass Apple’s 30% service fee. This guide will walk you through the key points you need to know:
- Direct Purchase Options: Meta encourages advertisers to purchase ads directly through their web platform instead of in-app purchases. By doing so, you can avoid the 30% service fee imposed by Apple on transactions made within iOS apps.
- Ad Credit Usage: Meta has introduced ad credits that can be applied to your account. These credits can be used to purchase ads without incurring additional fees, providing a cost-effective solution for advertisers.
- Third-Party Payment Systems: Meta is exploring partnerships with third-party payment systems to offer alternative payment methods. These systems are designed to bypass Apple’s fee structure, ensuring that your advertising budget is used more efficiently.
Step-by-Step Guide to Avoiding Extra Charges
Here’s a simple overview to keep handy as you adjust your ad purchasing habits:
- Boost Posts Through the Web: Instead of boosting posts directly from the Facebook or Instagram apps on your iPhone, use a desktop browser to access Meta’s ad platform. This method avoids the 30% fee associated with in-app purchases.
- Utilize Ad Credits: Check if your account is eligible for ad credits. Apply these credits when setting up your ad campaigns to reduce costs effectively.
- Stay Updated on New Payment Options: Meta is continually updating its payment options. Keep an eye on announcements for new third-party payment systems that could help you save on service fees.
Final Thoughts
Navigating these changes might seem daunting at first, but Meta’s new options provide straightforward ways to avoid the additional charges imposed by Apple. By altering your ad purchasing habits, you can maintain your advertising budget and continue to reach your audience effectively.
For more detailed information and updates, make sure to follow Meta’s official announcements. Keeping informed will ensure you maximize your advertising spend without unnecessary fees. If you have any questions about current Meta ads or getting started with Meta ads contact us today!
