Privacy & Cookies Policy

Introduction

Amber 90 (“we”, “us”, or “our”) is committed to protecting the privacy and security of your personal data. This Cookies and Privacy Statement explains how we collect, use, disclose, and safeguard your information when you visit our website www.amber90.com , including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”).

Please read this privacy statement carefully. IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY STATEMENT, PLEASE DO NOT ACCESS THE SITE.

We reserve the right to make changes to this Statement at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Statement. Any changes or modifications will be effective immediately upon posting the updated Statement on the Site, and you waive the right to receive specific notice of each such change or modification.

Collection of Your Information

We may collect information about you in various ways. The information we may collect via the Site includes:

Personal Data

Personally identifiable information, such as your name, shipping address, email address, and telephone number, and demographic information, such as your age, gender, hometown, and interests, that you voluntarily give to us when you register with the Site or when you choose to participate in various activities related to the Site, such as online chat and message boards.

Derivative Data

Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.

Financial Data

Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services from the Site.

Data from Contests, Giveaways, and Surveys

Personal and other information you may provide when entering contests or giveaways and/or responding to surveys.

Mobile Application Information

If you connect using our mobile application:

• Geo-Location Information. We may request access or permission to and track location-based information from your mobile device, either continuously or while you are using our mobile application, to provide location-based services.
• Mobile Device Access. We may request access or permission to certain features from your mobile device, including your mobile device’s [list specific mobile device permissions like camera, microphone, SMS messages, contacts, and other features relevant to your app].
• Mobile Device Data. Device information such as your mobile device ID number, model, and manufacturer, version of your operating system, phone number, country, location, and any other data you choose to provide.

Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

• Create and manage your account.
• Email you regarding your account or order.
• Fulfill and manage purchases, orders, payments, and other transactions related to the Site.
• Increase the efficiency and operation of the Site.
• Monitor and analyze usage and trends to improve your experience with the Site.
• Notify you of updates to the Site.
• Offer new products, services, and/or recommendations to you.
• Perform other business activities as needed.
• Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.
• Request feedback and contact you about your use of the Site.
• Resolve disputes and troubleshoot problems.
• Respond to product and customer service requests.
• Send you a newsletter.

Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

• By Law or to Protect Rights If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
• Third-Party Service Providers We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.
• Marketing Communications With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law.

Use of Cookies and Tracking Technologies

What are Cookies?

Cookies are small data files stored on your device (computer or mobile device) when you visit a website. They are widely used to ‘remember’ you and your preferences, either for a single visit (through a ‘session cookie’) or for multiple repeat visits (using a ‘persistent cookie’). They ensure a consistent and efficient experience for visitors and perform essential functions such as allowing users to register and remain logged in.

How We Use Cookies

Amber 90 uses cookies and similar tracking technologies on the Site to enhance your browsing experience, personalize content and ads, provide social media features, analyze our traffic, and understand where our visitors are coming from. Specifically, we use cookies in the following ways:

• Analytics and Performance Cookies: We use Google Analytics and Hotjar to understand how our website is being used, how effective our marketing campaigns are, and to help us customize our website for you. These cookies collect information about your interaction with our website, such as the pages you visit, the frequency of visits, and any errors that might occur.
• Marketing and Retargeting Cookies: We utilize various digital marketing channels, including LinkedIn, YouTube, Google, Meta (Facebook and Instagram), TikTok, X, and display networks. These platforms use cookies to track users’ activities across websites, allowing us to display targeted advertising on these platforms based on your previous interactions with our site. For instance, if you view a particular service on our Site, you might see an ad for that service on these channels.
• Functionality Cookies: These cookies enable us to remember choices you make on our Site (such as your username, language, or the region you are in) and provide enhanced, more personal features.

Managing Cookies

You have the right to decide whether to accept or reject cookies. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, though your access to some functionality and areas of our Site may be restricted.

Third-Party Cookies

In some special cases, we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this Site:

• Google Analytics: One of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit.
• Hotjar: This is a tool that aggregates data on how users interact with our site. It helps us understand what parts of the site are doing well, how people arrive at our site, and from where they are navigating.
• Social Media Cookies: These cookies are used when you share information using a social media sharing button or “like” button on our Site or you link your account or engage with our content on or through a social networking website such as Facebook, Twitter, or Google+. The social network will record that you have done this.

Please note that this is not an exhaustive list of cookies and similar tracking technologies that we use. We may also use other similar technologies, as they become available, that provide the same type of data collection and user tracking.

Your Consent

By using our Site, you consent to the use of cookies and similar technologies as described in this statement. We will seek your consent before using cookies or similar tracking technologies where required by law.

Contact Us

If you have any questions about this Cookies and Privacy Statement, the practices of this Site, or your dealings with this Site, please contact us at info@amber90.com .