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Category: Insights

New Updates for TikTok Academy

Posted on by amber90

TikTok Launches Updated ‘TikTok Academy’ Marketing Education Platform

If you’re looking to improve your TikTok marketing skills, this update will help. TikTok has just announced new courses on its Academy platform, offering fresh insights into marketing and promotional tools on the app.

What is Academy?

TikTok Academy first launched in 2022 with courses designed to teach marketing fundamentals. Since then, it’s been continually updated, with new course elements added in June last year. Now, as the holiday season approaches, TikTok has enhanced the curriculum once again, introducing new modules and updates to help marketers get the most out of their TikTok campaigns.

As TikTok notes:

“TikTok Academy, the official learning destination for marketers and agencies, has just leveled up! With enhanced learning content, hosted on a brand new interface, it’s your ultimate go-to destination to become an expert in TikTok ads.”

With its latest update, the Academy offers an improved user experience with five curriculum streams, each dedicated to different aspects of TikTok marketing.

What Does the Updated Curriculum Cover?

The courses cover everything you need to know about marketing on TikTok. This includes specific insights into TikTok’s “Creative Codes,” six essential elements TikTok recommends for effective outreach. Each code helps you fine-tune your approach to match TikTok’s creative standards.

In addition to covering TikTok fundamentals, the Academy provides marketers with free, brief courses. Most modules, except the “TikTok Basics,” are under an hour, and each comes with useful notes to enhance your planning.

Why You Should Check Out TikTok Academy

Whether you’re a beginner or experienced in TikTok marketing, there’s something here for you. Even seasoned pros may pick up valuable tips to refine their strategies and maximize campaign impact. Completing these courses quickly allows you to earn badges that verify your expertise, showcasing your skills to clients or employers.

For a deeper dive into the updated TikTok Academy, check out their courses here. Be sure to contact us for help implementing TikTok ads into your content and marketing strategy. Check out our reviews and check back as we will be releasing a TikTok case study soon!

New “Lead Generation” Objective for Boosted Posts on LinkedIn

Posted on by amber90

Introduction

LinkedIn has recently introduced a powerful tool for marketers and business owners: the option to select “Lead Generation” as a campaign objective for boosted posts. This new feature aims to enhance lead collection and increase engagement directly from the LinkedIn feed.

In this article, we’ll cover how LinkedIn’s Lead Generation objective works, how it can improve your marketing strategy, and why it’s valuable for building a high-quality contact list.

What’s New with LinkedIn Boosted Posts?

Previously, LinkedIn only offered reach and engagement as objectives when boosting posts. Now, the platform has added a “Lead Generation” goal. This option allows companies to use high-performing posts as ads optimized for lead collection, helping them grow their contact lists.

With the Lead Generation objective, you can set your campaign budget, target specific audience segments, and add a customizable lead form. This streamlined setup makes it easier to capture valuable leads while extending your reach beyond existing Page followers.

How LinkedIn’s Lead Gen Boosting Works

LinkedIn’s lead generation boosting process is simple, making it accessible to marketers at any level. Here’s a quick guide:

  1. Choose a Post: Select a high-performing post from your feed to boost.
  2. Set Budget and Audience: Define your budget and use LinkedIn’s targeting options to reach the right audience.
  3. Select “Lead Generation” as Objective: This allows your boosted post to capture lead data, giving you valuable contact information.
  4. Complete the Lead Form Template: Customize questions to gather insights about your audience.
  5. Launch the Campaign: Activate your campaign, and your post will begin generating leads.

This process simplifies lead generation, helping you connect with potential clients directly through your content.

Why This Matters for Your Marketing Strategy

LinkedIn is a hub for professional engagement, with company Pages receiving over two billion interactions each month. By using LinkedIn’s lead-focused boosted posts, you can capture high-quality leads directly from these interactions. This feature offers several benefits:

  • Enhanced Reach: Your content reaches beyond your Page followers.
  • Data-Driven Insights: Lead form data helps you understand your audience and refine future campaigns.
  • Streamlined Setup: LinkedIn’s simplified setup saves time, making it easier for businesses to capture leads without complex management.

For small to mid-sized businesses, this feature provides access to LinkedIn’s lead generation capabilities without the intricacies of a full Campaign Manager setup.

Limitations to Consider

While beneficial, it’s essential to note that lead generation-boosted posts have fewer targeting options than a full LinkedIn campaign. Boosting posts is meant to be a “lightweight” advertising solution, ideal for quick amplification but with less detailed audience segmentation. For highly specific targeting, LinkedIn’s Campaign Manager is recommended.

Key Takeaways for Small Business Owners and Marketers

  1. Efficiency in Lead Capture: LinkedIn’s Lead Generation objective simplifies lead collection, allowing marketers to turn organic posts into lead-gathering ads.
  2. Ideal for High-Performing Content: Boosting top posts maximizes their impact and attracts valuable leads.
  3. Easy to Implement: With a simple setup, this feature is accessible to businesses with limited ad management resources, providing a practical way to reach a professional audience.

Partnering with Amber 90 to Maximize LinkedIn Lead Generation

Navigating LinkedIn’s ad features can be challenging, especially with new options like the Lead Generation objective. Amber 90 specializes in helping businesses leverage LinkedIn’s tools through customized, data-driven strategies that align with your goals.

  • Optimized Lead Generation Campaigns: Amber 90 understands LinkedIn’s ad platform. They help you design lead generation campaigns that resonate with your target audience, ensuring boosted posts generate high-quality leads and interactions.
  • Targeted Audience Strategy: LinkedIn’s boosted posts have limited targeting, but Amber 90 can blend boosted posts with full campaigns for a broader reach and precise targeting where it’s needed.
  • Content and Engagement Strategy: Amber 90 identifies and optimizes your top posts, making them even more effective for lead generation. Their expertise ensures your posts attract attention and encourage engagement, increasing the likelihood of converting viewers into leads.
  • Data-Driven Insights for Improvement: By working with Amber 90, you access in-depth reports and analysis. They adjust campaigns based on performance, keeping your LinkedIn strategy dynamic and focused on results.

Tip: Schedule a consultation with Amber 90 to assess your LinkedIn strategy. Their team can guide you in integrating LinkedIn’s new lead generation features with a data-driven approach that helps your business succeed.

Final Thoughts: Strengthening Your LinkedIn Marketing with Amber 90

LinkedIn’s new Lead Generation objective for boosted posts offers exciting opportunities to grow your contact list and gather audience insights. By partnering with Amber 90, you can make the most of this feature and create a LinkedIn strategy aligned with your growth goals. Amber 90’s expertise in data-driven marketing and content optimization helps you navigate LinkedIn effectively, capturing high-quality leads and extending your brand’s reach.

Use this new tool in LinkedIn’s lineup, and let Amber 90 help you drive engagement, connect with a larger audience, and build a strong professional network on LinkedIn. Contact us today! 

How Work is Changing: The Future for Small Businesses

Posted on by amber90

Introduction

In today’s fast-paced world, the nature of work is undergoing rapid transformation, and businesses of all sizes are adapting to stay competitive. LinkedIn’s inaugural Work Change Snapshot reveals that global leaders and professionals are feeling the effects of this shift, with 80% of executives adjusting their leadership styles and 64% of workers worldwide feeling overwhelmed by the rate of change.

For small business owners and decision-makers, staying informed about these changes is essential for sustaining growth and fostering a resilient workforce.

In this blog, we’ll break down LinkedIn’s findings, focusing on how you, as a business owner, can navigate the evolving landscape of work, adapt to new trends, and empower your team to thrive in this dynamic environment.

1. Shifts in Leadership Styles: Supporting a New Era of Work

Leadership today goes beyond managing people—it’s about creating a culture that embraces change. As 80% of executives adjust their leadership styles, small business leaders are prioritizing empathy, adaptability, and inclusivity.

  • What This Means for You: Adaptability in leadership gives you a competitive edge. Engage in open communication, offer flexible work options, and prioritize understanding your team’s needs. Showing empathy and flexibility helps build a cohesive team.
  • Tip: Schedule regular one-on-one meetings to see how your employees are adjusting and provide additional support if needed.

2. The Impact of AI on Everyday Business Operations

The rise of AI is transforming the workplace. According to LinkedIn’s Work Change Snapshot, generative AI tools are now helping businesses automate tasks, enhance customer service, and improve efficiency. For small businesses, AI offers a cost-effective way to scale operations.

  • What This Means for You: By implementing AI, you can boost productivity and automate repetitive tasks, like data entry or customer support. This innovation lets you achieve more without significant cost increases.
  • Tip: Explore easy-to-use AI tools such as chatbots for customer support or analytics platforms for customer insights. These tools improve your business’s efficiency and customer experience.

3. Upskilling and Reskilling: The Key to Staying Competitive

As job roles evolve, LinkedIn’s report highlights the importance of upskilling and reskilling employees. Investing in skill development helps small businesses remain competitive and retain talent.

  • What This Means for You: Foster a learning culture by promoting skill development. Offering training programs equips your team with new skills relevant to their roles.
  • Tip: Provide access to online courses or plan monthly workshops. Not only does this keep employees updated with industry trends, but it also fosters loyalty as they see opportunities for growth within your business.

4. Changing Job Titles and Roles

Advancements in technology mean job titles and roles are changing to fit new responsibilities. Positions like “Data Analyst” or “Digital Marketing Specialist” are becoming standard, emphasizing the need for data-driven decision-making and digital outreach.

  • What This Means for You: Review and update job descriptions regularly to reflect new responsibilities and required skills. Consider hybrid roles that align with current trends, allowing employees to expand their expertise.
  • Tip: Regularly evaluate job descriptions and adjust them to attract candidates with the skills your business needs to thrive.

5. Employee Well-being: Addressing Overwhelm in the Workplace

With 64% of professionals feeling overwhelmed by the pace of change, prioritizing employee well-being is essential. A supportive work environment helps employees feel valued and improves productivity.

  • What This Means for You: Focusing on well-being benefits your team and reduces turnover. Simple practices like flexible hours, remote work, or mental health days can go a long way in supporting your team.
  • Tip: Encourage regular breaks, especially during demanding projects. Consider an open-door policy so employees feel comfortable discussing their concerns.

6. Embracing Flexibility to Attract and Retain Talent

As remote and hybrid work increase in popularity, flexibility has become crucial. Many employees now prefer jobs that support work-life balance. Businesses offering flexible arrangements gain a recruitment advantage.

  • What This Means for You: Providing flexible work arrangements makes your small business more attractive to employees. Options might include remote work, flexible hours, or even compressed workweeks.
  • Tip: Survey your team to understand their preferences and incorporate flexibility where possible. This improves morale and appeals to potential hires.

7. Leveraging LinkedIn’s Work Change Snapshot to Stay Informed

LinkedIn’s Work Change Snapshot gives valuable insights small businesses can use to make data-driven decisions about workforce management. From embracing AI to promoting adaptability, these trends help business leaders stay ahead.

  • What This Means for You: Use reliable industry reports to stay current with workplace changes. Insights from reports like LinkedIn’s Work Change Snapshot enable you to make informed choices for your business.
  • Tip: Subscribe to business publications or set LinkedIn alerts for topics such as leadership, AI, and employee well-being to keep informed on emerging trends.

8. Partnering with Amber 90 for Data-Driven Marketing and Online Presence

In a digital-first world, a strong online presence is essential for any business. With more people turning to digital channels for information, your business’s online visibility can make a difference in attracting and retaining customers. Amber 90 helps small and mid-sized businesses leverage data-driven marketing to enhance visibility, engage audiences, and drive growth.

  • What This Means for You: Amber 90 can assist you in developing a data-based marketing strategy focused on measurable results. Using tools like SEO, social media marketing, and paid ads, Amber 90 helps you reach your target audience and maximize your marketing budget.
  • Data-Driven Decision-Making: With platforms like Google Analytics, Amber 90 identifies content that resonates with your audience. This allows for optimized messaging and ad placement, ensuring the best return on investment (ROI).
  • Building a Strong Brand Presence: Amber 90 helps you create a cohesive online brand, from optimizing your website for search engines to developing engaging social media campaigns. Their expertise strengthens your position as an industry leader.
  • Personalized Strategies for Growth: Understanding that each business is unique, Amber 90 tailors its marketing plans to align with your specific goals. Whether you want to boost brand awareness, attract leads, or improve customer loyalty, their data-driven approach ensures impactful marketing efforts.
  • Tip: Consider a consultation with Amber 90 to assess your current online presence and identify growth opportunities. They can help you focus your marketing strategy, aligned with your business’s strengths, target audience, and key performance indicators (KPIs).

Final Thoughts: Preparing for the Future of Work with Amber 90

The work environment is continuously evolving. By partnering with experts like Amber 90, you can ensure your business is ready for these changes. Embrace data-driven marketing, invest in a strong online presence, and use insights from industry leaders to stay future-ready. With Amber 90’s support, you can confidently navigate today’s dynamic landscape and build a resilient, engaged, and growing audience. Contact us today to get started.

Unlocking Meta’s Advantage+ Ad Suite

Posted on by amber90

How AI is Revolutionizing Campaign Management

In today’s fast-paced digital marketing world, automation has become the key to scaling successful ad campaigns. Meta’s new Advantage+ Ad Suite is at the forefront of this movement. Providing advertisers with AI-powered tools to optimize campaigns from start to finish. Let’s explore what this revolutionary toolset offers and how your business can benefit from it.

What is Meta’s Advantage+ Ad Suite?

The Advantage+ Ad Suite is an AI-driven automation solution that helps advertisers manage campaigns more efficiently and effectively. With Advantage+, Meta has created a system that automates the entire campaign process. This includes creative development, audience targeting, bidding, and budget optimization. Essentially, this means advertisers can now hand over a significant portion of campaign management to Meta’s advanced AI, ensuring better performance without as much manual input.

Meta has been steadily releasing updates to their Advantage+ suite, as announced at their Agency Summit. With the goal of providing advertisers with the most advanced tools to reach broader audiences and drive better results. With each update, they are improving the AI’s capabilities, making it easier for businesses to optimize their campaigns and achieve higher returns on investment.

The Advantage+ Ad Suite includes several components:

  1. Creative Automation: Meta’s AI optimizes ad creative by analyzing performance data and automatically adjusting visuals and messaging for various audience segments.
  2. Audience Expansion: This feature identifies and targets potential customers who might not be included in your manual audience parameters but are likely to engage with your ads.
  3. Bidding and Budget Automation: The system dynamically adjusts your bids and budgets, ensuring your ads are shown to the right audience at the right time while optimizing for cost efficiency.

Why Advantage+ Works

One of the primary advantages of Meta’s new ad suite is its ability to process vast amounts of data much faster than a human. Meta’s AI can track multiple response types. Such as purchase behaviours, and respond by optimizing ad delivery to the most engaged audiences.

In fact, businesses using Advantage+ Shopping Campaigns have seen significant improvements, with a 17% reduction in cost per action and a 32% increase in return on ad spend. These numbers demonstrate the real impact AI can have when fully integrated into your advertising efforts.

How to Leverage Advantage+ for Your Business

For businesses looking to capitalize on this AI-driven solution, Meta offers several paths:

  • End-to-End Automation: Businesses can automate the entire campaign setup, from creative assets to audience targeting and budget optimization.
  • Partial Automation: You can choose to automate specific parts of your campaigns, like audience targeting or creative optimization, while maintaining manual control over other elements.

The key is flexibility. Whether you want to go fully automatic or prefer a more hands-on approach. Meta’s Advantage+ Ad Suite allows you to scale your campaigns faster and with less effort, all while delivering improved performance.

Partner with Amber 90 for Your Meta Campaigns

Managing an AI-powered campaign requires strategic oversight to get the most out of the automation tools available. We specialize in leveraging Meta’s Advantage+ Ad Suite to create high-performing campaigns that reach broader audiences, drive conversions, and improve ROI.

Let us handle the complexities of AI-driven ad management. Ensuring your campaigns are fully optimized for maximum impact. Contact Amber 90 today to see how we can help you harness the power of Meta’s Advantage+ Ad Suite and take your marketing to the next level.

‘Best Practices’ Launched in Instagram’s Professional Dashboard

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Mastering Instagram Growth with New Best Practices

Instagram has rolled out a new feature to help creators enhance their content strategy – the Best Practices section within its Professional Dashboard. This latest update, released in October 2024, provides tailored tips, tricks, and insights to help creators succeed. Let’s take a deeper dive into what this new tool offers and how you can leverage it to elevate your Instagram presence.

The Role of Best Practices

With the Best Practices section, Instagram aims to guide creators with personalized advice based on their specific account metrics. The platform’s research indicates that creators who consistently post Reels and engage their audience will likely see growth. The recommendation? Post 10 Reels per month to maximize visibility. This, of course, benefits Instagram by keeping users active on the platform. However, the key takeaway here is the importance of consistency and creative content that resonates with your audience.

While quantity might increase exposure, the real focus should be on quality content that aligns with your audience’s preferences. Even one well-made Reel can boost your engagement significantly more than many low-effort posts. So, it’s about finding that balance between frequency and creativity.

What Does the Best Practices Section Offer?

The new Best Practices section offers a variety of insights, including:

  • Creation Tips: Best practices for posting frequency, engaging photos, and optimal Reel lengths.
  • Engagement Insights: Guidance on how to drive more likes, shares, and comments.
  • Reach Tips: How to extend your content’s reach to a larger audience.
  • Monetization Ideas: Suggestions for turning engagement into income.
  • Guideline Recommendations: How to stay within Instagram’s policies to avoid penalties.

While some of the tips are relatively basic, like creating engaging content, the dashboard provides a convenient way to see personalized advice based on your performance.

Reels as a Learning Tool

As part of this feature, Instagram has also introduced educational Reels within the dashboard. These Reels, featuring popular creators and Instagram staff, provide deeper insights and tips to help you understand how successful content is made. This in-app learning is designed to be digestible and actionable, allowing you to grow your account effectively.

Is It Worth the Effort?

While some of the tips may feel a bit vague, the Best Practices section could provide value, especially when tailored to your account. At its core, the goal is to help you grow as a creator by sharing tips that directly align with your unique Instagram journey.

Why Partner with Amber 90?

At Amber 90, we understand the evolving landscape of social media marketing. Our team specializes in managing and optimizing Instagram strategies, including Reels and content creation, to help you stand out. Let us take the guesswork out of your Instagram growth by creating engaging, tailored content that resonates with your audience.

Contact Amber 90 today and let’s work together to elevate your Instagram presence, ensuring your content reaches the right people and delivers the impact you need.

Meta Releases Reels Ad Tips Ahead of Holiday Surge

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Meta Reels: The Future of Advertising – Why Your Business Needs to Get on Board Now

In the fast-evolving world of social media marketing, the importance of short-form video content has never been greater. Meta has shared some exciting insights and tips on leveraging Reels ads as we approach the holiday season. Meta’s Agency Summit is something you need to check out. With half of all time spent on Instagram focused on Reels, there’s never been a better time for businesses to capitalize on this growing trend. Let’s dive into why Reels ads, specifically on Meta platforms like Instagram and Facebook, are crucial for your brand and how you can harness their full potential.

Why Reels Ads?

Reels have taken over Instagram and Facebook, with 3.5 billion Reels shared daily across both platforms​. That’s a massive audience engaging with content in a format they love: short, engaging videos. Additionally, 50% of time spent on Instagram is on Reels​, which means if your brand isn’t in the Reels space, you’re missing out on significant promotional opportunities.

With the right strategy, businesses can tap into this trend to promote products and services more effectively than ever. According to Meta’s latest Reels Ad Guide, there are key tips and strategies that can boost your ad performance, especially during the high-traffic holiday season:

  • Build for vertical: Always create vertical 9:16 videos optimized for the Reels format.
  • Incorporate audio: Adding sound, whether it’s music or a voiceover, can greatly improve engagement.
  • Stay in the safe zone: Ensure that key elements (like text or calls to action) stay within the central area of the screen, avoiding edges where they may be cropped.

How Reels Drive Business Growth

It’s not just about creating Reels but about using the right tactics to ensure they deliver results. For instance, Meta’s data reveals that ads built with Reels’ creative essentials (like vertical videos with sound) significantly outperform other formats. Campaigns using Reels with creative essentials see double the delivery to the Reels placement compared to non-optimized ads​.

Moreover, the engagement doesn’t end with just a view. 87% of Gen Z users follow a business after watching Reels, and 80% have purchased a product after viewing a Reel​. This highlights the power of Reels as not just a platform for visibility but also as a tool for conversion.

Reels Ads Tips for the Holidays

With the holiday season fast approaching, Meta’s Reels Ad Guide offers some practical steps to ensure your campaigns are set for success:

  1. Remix existing content: Don’t start from scratch. Repurpose content you already have, and format it for Reels. Remixing video ads or Stories can help you create content that feels natural on Reels.
  2. Partner with creators: Collaborate with influencers who can tell your story in an authentic way. Working with creators can lend credibility and give your content a native feel.
  3. Use Reels as your default format: Instead of adapting your videos to fit Reels after production, start with Reels in mind. This ensures you’re creating content that’s built for success on the platform.

Why Partner with Amber 90?

Managing and optimizing content for Reels can be time-consuming and complex. That’s where we come in. At Amber 90, we specialize in creating dynamic and engaging short-form video content that captures attention and drives conversions. Whether it’s producing compelling Reels or managing full-scale Meta ad campaigns, we help brands stand out and reach their target audience effectively.

Let us handle the complexities of Meta’s Advantage+ campaigns, optimize your Reels ads, and make the most out of AI-powered creative tools, so you can focus on growing your business. Ready to take your social media marketing to the next level?

Contact Amber 90 today to learn how we can help you boost your brand through creative and high-performing Reels ads.

Why Most Trades Businesses Are Missing Out on Massive Growth—And How You Can Fix It!

Posted on by amber90

How Trade Marketing Can Drive Growth for Construction and HVAC Businesses

The construction and HVAC industries are rapidly evolving, yet many businesses are missing one crucial element: effective trade marketing. In a market where competition is fierce, relying solely on word-of-mouth and traditional marketing methods can leave your business behind. Let’s explore how marketing for construction and HVAC businesses can unlock new growth opportunities and why partnering with specialized marketing agencies can make all the difference.

Understanding Trade Marketing

What is Trade Marketing?
Trade marketing refers to strategies that help improve brand visibility and sales within the trades sector, including construction, HVAC, and other skilled services. Unlike general consumer marketing, trade marketing is tailored to address the unique needs and challenges of these industries. It focuses on building relationships, establishing trust, and showcasing expertise to prospective clients and partners.

The Current State of Marketing in Trades
Many construction and HVAC businesses today still rely heavily on referrals and word-of-mouth for growth. While this method can be effective, it limits the reach of these companies. The lack of digital marketing and brand-building efforts results in missed opportunities to grow their customer base and build a lasting reputation in the market.

Benefits of Marketing for Construction and HVAC Businesses

1. Increased Visibility in a Competitive Market

Effective marketing helps construction and HVAC businesses stand out in an increasingly competitive market. A strong online presence can showcase your expertise and past projects, helping you reach potential customers who are actively looking for your services. In a digital age, appearing at the top of search results for keywords like “construction services near me” or “HVAC repair in [location]” can make a significant difference.

2. Building Trust and Authority

Building trust is crucial in trades where customers often make significant investments in projects like home renovations or HVAC installations. A well-planned marketing strategy can help establish your business as an authority in your field. Featuring client testimonials, case studies, and project portfolios allows prospective customers to see the quality of your work and feel confident in choosing your services.

3. Improved Lead Generation

The difference between waiting for leads to come to you and actively generating qualified prospects is vast. Trade marketing enables you to use targeted campaigns to reach the right audience at the right time. By creating content that educates your audience and addresses their specific pain points, you can attract high-quality leads that are more likely to convert into paying customers.

The Role of Marketing Agencies in Trade Marketing

Why Many Business Owners Underestimate Marketing Agencies

Many construction and HVAC business owners often believe that marketing agencies are too costly or don’t understand their industry. Some prefer to handle marketing on their own, relying on traditional approaches without realising the potential impact of professional marketing services. This underutilization of agencies can lead to missed growth opportunities.

Advantages of Working with a Specialized Marketing Agency

1. Expertise in Trade-Specific Campaigns
Marketing agencies that specialise in trade marketing understand the unique challenges of the construction and HVAC sectors. They know how to craft messages that resonate with homeowners, property managers, and businesses in need of trade services.

2. Access to Advanced Tools and Strategies
Agencies use sophisticated tools and proven strategies such as SEO (search engine optimisation), PPC (pay-per-click) advertising, and social media marketing to improve reach and engagement. This expertise helps ensure that your business ranks highly for important search terms like “marketing for construction” and “HVAC marketing.”

3. Focus on ROI
Marketing agencies focus on delivering measurable results. They track every aspect of a campaign to ensure that every dollar spent leads to growth. This return-on-investment focus ensures that the money you invest in marketing translates into tangible benefits for your business.

Key Marketing Strategies for Construction and HVAC Businesses

1. Local SEO for Enhanced Visibility

Local SEO is essential for construction and HVAC businesses looking to attract customers in their service area. Optimising for keywords like “construction marketing” and “HVAC repair near me” helps ensure that potential customers find you when they need your services. Additionally, having a well-maintained Google My Business listing can improve your visibility and credibility.

2. Content Marketing and Educational Resources

Content marketing is an effective way to educate your customers and build trust. Creating blogs, videos, and FAQs that answer common questions—such as “How to Choose the Right HVAC Contractor” or “What to Expect During a Construction Project”—can position your business as a helpful resource. Educational content not only attracts potential customers but also keeps them engaged with your brand.

3. Paid Advertising for Quick Impact

Paid advertising through PPC and social media ads can generate immediate leads. These ads allow you to target specific demographics, such as local homeowners and property managers who need construction or HVAC services. With effective ad copy and targeting, you can drive more traffic to your website and convert leads into customers.

Success Stories of Marketing in Trade Industries

To illustrate the power of trade marketing, consider some success stories from construction and HVAC businesses that have worked with marketing agencies. For example, a small HVAC company that partnered with an agency was able to double its leads within six months by using a combination of SEO and targeted paid advertising. By increasing its online visibility and building trust through educational content, the company gained a significant edge over its competitors.

Steps to Get Started with Trade Marketing

Assessing Current Marketing Efforts

Start by evaluating your current marketing efforts. Are your methods bringing in new customers? Are you reaching your target audience effectively? A marketing audit can help identify areas for improvement.

Partnering with a Marketing Agency

Choosing the right marketing agency is crucial. Look for one that has experience in the trades, a proven track record, and a clear understanding of your business goals. Agencies that focus on trade marketing know the best strategies for generating leads and building brand awareness.

Setting Realistic Goals and Expectations

It’s important to set realistic goals for your marketing efforts. Digital marketing takes time to yield results, especially for industries like construction and HVAC, where decision-making processes can be lengthy. However, with consistent marketing and clear objectives, you can see steady growth and a positive return on your investment.

Conclusion

Trade marketing offers construction and HVAC businesses a unique opportunity to stand out, build trust, and generate more leads. By partnering with a specialized marketing agency like Amber 90, you can leverage expert strategies, tools, and experience to grow your business. Don’t let your competitors take the lead—invest in trade marketing and watch your business thrive.

Call to Action

Are you ready to take your construction or HVAC business to the next level? Contact Amber 90 today for a consultation and find out how our expert trade marketing services can help you achieve your growth goals.

CPA Marketing: Building a Recognizable, Trustworthy Brand

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Introduction: Why Marketing Matters for CPAs

Marketing is crucial for CPAs who want to grow their practices and stand out in a competitive landscape. Often in an industry focused on numbers, the importance of creating a compelling personal brand and digital presence is overlooked. Yet, an effective CPA marketing strategy can differentiate you from competitors, foster long-term client relationships, and generate consistent leads.

In this comprehensive guide, we’ll explore CPA marketing techniques tailored specifically for certified public accountants. From branding and digital presence to social media, content creation, and lead generation, this guide will help you understand how to build a brand that resonates with your target audience and becomes synonymous with trust and expertise.

1. Building a Personal Brand: The Key to Differentiation

Creating a strong personal brand is crucial for CPAs aiming to establish trust and authority. Today’s clients aren’t just looking for services; they want to work with someone they feel connected to.

Why Personal Branding Matters

  • Visibility: A strong personal brand allows you to be recognized as a thought leader, increasing visibility within your niche.
  • Client Trust: Prospective clients are more inclined to work with a CPA they feel they “know.”
  • Competitive Advantage: A well-defined brand helps you stand out from larger firms that might lack a personal touch.

Steps to Build Your Personal Brand

  1. Define Your Unique Value Proposition (UVP): Identify what sets you apart from other CPAs. This could be niche expertise (such as working with startups, healthcare providers, or freelancers) or a personalized approach to financial planning.
  2. Be Authentic: Share your journey, values, and motivations for becoming a CPA. Personal storytelling helps clients relate to you as more than just a financial professional.
  3. Consistent Messaging: Ensure your tone, voice, and visual elements like logo and website design remain consistent across all platforms.
  4. Be Present Online: Invest in professional headshots and create short video introductions. Visual elements help clients put a face to the services they’re considering.

2. Crafting a Strong Digital Presence

Your website is often the first impression potential clients have of your firm. A well-designed, informative website is a cornerstone of effective CPA marketing.

Essential Elements of a CPA Website

  • SEO Optimization: Optimize your website for search engines by targeting keywords like “CPA marketing,” “CPA in [city],” and “tax services for small businesses.” Updating content regularly can boost your search engine rankings.
  • Professional Design & Navigation: A clean, user-friendly website builds trust. Easy navigation ensures visitors find the information they need without hassle.
  • Clear Call-to-Action (CTA): Each page should encourage visitors to take action, whether it’s booking a consultation, subscribing to a newsletter, or downloading a resource.
  • Client Testimonials and Case Studies: Display testimonials and case studies to build credibility. Detailed success stories help convey the value of your services.
  • Educational Content: Include educational content, like blogs, guides, and videos, that provides value to potential clients and positions you as an authority.

3. Social Media Marketing: Be Where Your Clients Are

Social media is a key tool for CPA marketing, helping to engage your audience and expand your reach.

Key Social Media Platforms for CPAs

  • LinkedIn: LinkedIn is a must for CPAs. Share articles on industry trends, provide tax advice, and engage with professional networks.
  • Facebook: Create a business page to share news, updates, and reminders (like tax deadlines). Use targeted Facebook ads to reach potential clients.
  • Instagram: While unconventional for CPAs, Instagram can help humanize your brand. Share images of your firm’s culture, client success stories, and behind-the-scenes moments.

Tips for Effective Social Media Marketing

  • Engage Consistently: Actively participate in LinkedIn groups related to your niche. Comment on posts, share insights, and network with potential clients.
  • Visual Storytelling: Create short videos and infographics to simplify complex tax topics, making them more accessible for your audience.
  • Regular Posting: Maintain a consistent posting schedule with the help of a content calendar to ensure you stay relevant.

4. Content Marketing: Establish Thought Leadership

Content marketing is an essential part of CPA marketing, positioning you as an authority in the field by offering valuable insights and educational resources.

Types of Content to Consider

  • Blog Posts: Write about relevant topics like “Common Tax Mistakes Small Business Owners Make” or “How to Maximize Tax Deductions as a Freelancer.” This helps attract visitors searching for information and demonstrates your expertise.
  • Whitepapers & E-books: Offer in-depth downloadable resources like “A Small Business Owner’s Guide to Tax Preparation.” This content can be a valuable lead magnet.
  • Video Content: Create explainer videos that break down complex topics, such as the benefits of hiring a CPA for tax planning. Videos are more engaging and often easier to digest.
  • Webinars: Host webinars on topics like tax planning for startups. Webinars can help generate leads by requiring registration.
  • Podcasts: Consider creating a podcast or guest-appearing on local business podcasts to extend your reach and connect with a broader audience.

SEO-Optimized Content

To make sure your content is discoverable, use keyword research tools to find terms like “CPA services,” “tax planning for small businesses,” and “cpa near me.” Integrate these keywords naturally throughout your content to rank higher on search engines.

5. Email Marketing: Nurture and Convert Leads

Email marketing is one of the most cost-effective ways to keep your clients and prospects engaged.

How to Effectively Use Email Marketing

  • Segment Your Audience: Tailor your messages to different client segments—such as small business owners or individual taxpayers—ensuring each email is relevant.
  • Educational Newsletters: Provide updates on tax deadlines, industry changes, and tips to help clients manage their finances. This keeps you top-of-mind and establishes authority.
  • Lead Nurturing Sequences: Use automated email campaigns to nurture prospects, guide them through the decision-making process, and eventually convert them.
  • Clear CTA: Each email should include a call-to-action—whether it’s booking a call, reading a blog, or downloading a guide.

6. Paid Advertising: Target the Right Clients

Paid advertising is a crucial part of a well-rounded CPA marketing strategy, allowing you to reach your ideal audience more efficiently.

Effective Advertising Platforms

  • Google Ads: Target prospects searching for terms like “CPA near me” or “small business tax accountant.” These high-intent keywords increase the likelihood of conversions.
  • Facebook & LinkedIn Ads: Use demographic and interest-based targeting to reach small business owners, entrepreneurs, and individuals in need of tax services.
  • Retargeting Ads: Retarget website visitors with ads encouraging them to return and book a consultation.

Creating High-Converting Ads

  • Clear Messaging: Address a specific pain point, like “Reduce your tax stress with professional CPA services.”
  • Compelling Visuals: Use professional imagery and short, informative videos to capture attention.
  • Strong CTA: Ensure your ads have a clear call-to-action that directs users to schedule a consultation or learn more.

7. Analytics and Tracking: Measure Your Success

To determine the effectiveness of your CPA marketing strategies, you need to track and analyze your efforts.

Tools for Tracking and Optimization

  • Google Analytics: Monitor website traffic, visitor behaviour, and conversion rates. This helps you understand which pages are performing well and which need improvement.
  • Hotjar (Heatmaps): Gain insights into how users interact with your site, allowing you to optimize elements that may be causing drop-offs.
  • UTM Tracking: Use UTM codes in your ads, emails, and social media campaigns to understand where your traffic is coming from and which campaigns are driving results.

8. The Role of Professional Help: Partnering with Amber 90

Managing both your CPA practice and your marketing efforts can be overwhelming. That’s where Amber 90 comes in—we specialize in CPA marketing and can help you build a recognizable, trustworthy brand.

How Amber 90 Can Help You

  • Custom Marketing Plans: We craft marketing strategies tailored to your goals and strengths, ensuring your unique value proposition is effectively communicated.
  • Content Creation & SEO: We develop content that’s optimized for search engines and designed to attract your ideal clients.
  • Ad Management: Our team manages your Google, LinkedIn, and Facebook ads to maximize your return on investment.
  • Analytics & Insights: Receive detailed monthly reports that provide actionable insights to continually refine your marketing efforts.

Conclusion: Take the Next Step Towards Growth

CPA marketing is about more than just advertising your services—it’s about building trust, demonstrating expertise, and forming lasting relationships. However, successful marketing requires consistency, creativity, and a dedicated effort. Let Amber 90 take the burden off your shoulders, ensuring your marketing drives the results you’re looking for.

Download our comprehensive marketing guide today and schedule a free consultation to learn how Amber 90 can help your CPA firm grow.

How TikTok’s Search Ads Campaign Can Boost Your Brand in 2024

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Unlock High-Intent Audiences with TikTok’s Search Ads Campaign

TikTok is changing how people discover content. With an update to TikTok’s Search Ads Campaigns, brands can connect with high-intent users in key moments. More than half of users now prefer to research products on video and social platforms over traditional search engines. TikTok’s search functionality is becoming a powerful tool for brands.

Why Use TikTok’s Search Ads Campaign?

TikTok’s search is heavily used. In fact, 57% of users utilize the search function, and 23% search for something within 30 seconds of opening the app. Search Ads Campaign puts your brand in front of users at these crucial moments. Whether users are searching intentionally or just exploring, this innovative ad type helps brands capture their attention and drive conversions.

How Does Search Ads Campaign Work?

Search Ads Campaign enhances TikTok’s existing search feature. It allows brands to control where their ads appear within search results, ensuring the right creative reaches the right users. You can optimize ads for both Traffic and Web Conversion objectives. The campaign includes keyword targeting and other creative options designed to boost engagement.

Three Key Benefits of TikTok’s Search Ads Campaign

Reach Users When They’re Most Curious: TikTok’s search behavior lets your brand tap into moments of exploration. Users search both intentionally and discover content by chance. Search Ads Campaign allows you to align your content with these varied search behaviors, maximizing ad impact.

Keyword Targeting for Precise Audience Reach: Keyword targeting allows advertisers to capture demand from a broad user base. By targeting search queries, your brand reaches the right audience at the right time.

Boost Campaign Performance with Cross-Channel Ads: Running Search Ads alongside TikTok’s In-Feed Ads has been shown to increase conversions by 20%, all while keeping CPA similar or lower. This approach helps boost campaign performance and drive better results.

How to Activate a Search Ads Campaign on TikTok

Launching a Search Ads Campaign is simple. In TikTok Ads Manager, select either the Traffic or Web Conversion objective and choose ‘Search Campaign.’ Use TikTok’s keyword suggestion tool to research and select the best keywords. Negative keywords can also be excluded for more precise targeting.

TikTok supports both video and carousel ads. The platform will automatically serve the best creative based on the user’s search intent. You can optimize keywords, bids, and creative assets during the campaign for improved performance as trends change.

Successful Campaigns: Glossier and Mejuri

Brands like Glossier and Mejuri have seen real success with TikTok’s Search Ads. Glossier saw a 188% increase in conversion efficiency by using targeted keywords. Mejuri saw an 11% higher ROAS and a more efficient CPA by targeting active search users.

Partner with Amber 90 for TikTok Success

Amber 90 specializes in maximizing TikTok’s marketing tools. Our team knows how to craft high-performance Search Ads Campaigns, helping your brand reach the right audience at the right time. We’ll guide you through keyword research, creative optimization, and targeting strategies to boost engagement and drive results.

With Amber 90, you’re not just running campaigns—we constantly optimize them to ensure lasting success. Whether your goal is increasing conversions, boosting brand discovery, or tapping into high-intent audiences, we’ve got you covered.

Take Control of Brand Discovery on TikTok

As TikTok grows as a platform for e-commerce and brand discovery, the Search Ads Campaign is essential for connecting with users. By using keyword targeting and creative flexibility, this ad type ensures that your brand appears in front of the right users, driving higher engagement and better conversions.

Ready to Supercharge Your TikTok Strategy?

Learn more about how TikTok’s Search Ads Campaign can work for you by visiting TikTok Ads Manager. Or partner with Amber 90 for a custom TikTok marketing strategy that delivers real results.

Maximize Your Holiday Sales with Meta’s Latest Ad Updates

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Boost Your Holiday Campaigns with Meta Holiday Ad Updates 

As the holiday season approaches, businesses are preparing to make the most of the end-of-year rush. Meta has rolled out several powerful ad updates, providing new opportunities for advertisers to capture attention and drive sales both online and in-store. With creative diversification strategies, improved targeting, and AI-enabled tools like Advantage+ shopping campaigns, there are more ways than ever to connect with customers at the right time.

New Tools for Creative Diversification

Meta’s latest updates give advertisers more options to diversify their creative assets and maximize campaign performance. The new features allow for an easier integration of promo codes into ads, ensuring that customers can apply discounts more seamlessly during checkout. By offering first-purchase offers and personalized discounts, Meta enhances advertisers’ ability to engage new customers, especially during the holiday season when shoppers are actively seeking deals.

Enhance Customer Engagement with Reminder Ads

Meta is also updating its popular Reminder Ads, giving businesses the ability to notify users more frequently about upcoming sales and events. With these enhanced reminder options, advertisers can keep their promotions top-of-mind, driving more engagement. These ads now feature overlays that ensure offers are always visible, further increasing the likelihood of conversions.

Drive In-Store Purchases and Boost Local Engagement

For brands with brick-and-mortar stores, Meta’s new omnichannel ad capabilities are game-changers. Advertisers can now show ads to users who are more likely to shop in-store based on their past engagement and location. This is particularly useful during the holiday season, as foot traffic increases and more people plan shopping trips. Additionally, businesses can target tourists and visitors in their region, creating opportunities to capture sales from seasonal travelers.

Maximize Campaign Efficiency with Site Links

Meta’s updated Site Links feature allows advertisers to include multiple landing pages within a single image or video ad. For example, a beauty brand could direct shoppers to pages for skincare, makeup, and holiday-specific products all within one ad. This creates a smoother shopping experience for users, helping them find exactly what they need with just one click.

Why These Updates Matter for Your Holiday Campaign

With the new Meta holiday ad updates are designed to help advertisers build more efficient, targeted campaigns that can reach customers where they are, whether online or in-store. By utilizing these new features, businesses can optimize for better performance, capture attention during a critical shopping period, and ultimately drive more sales.

Whether you’re planning to leverage promo codes, reminder ads, or in-store targeting, these updates offer the flexibility needed to stay ahead of the competition and make the most of the holiday season. Book a free consultation and partner with Amber 90 to increase your holiday sales.

 

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