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Category: Insights

Stop Wasting Ad Spend: How LinkedIn Ads Help You Find Your Perfect Audience

Posted on by amber90

Introduction: LinkedIn Updates Targeting

Ineffective ad targeting costs B2B marketers millions of dollars annually. Ads delivered to the wrong audience not only waste precious marketing budgets but also fail to generate the desired ROI.

LinkedIn Ads offers a game-changing solution. With advanced targeting tools, LinkedIn helps marketers deliver their message to the right people—every time. In this blog, we’ll explore how LinkedIn Ads can help you eliminate ad waste, connect with your perfect audience, and maximize ROI.

The True Cost of Poor Ad Targeting

We’ve all encountered poorly targeted ads—like ads for expensive cookware shown to someone who barely cooks. For businesses, these missteps go beyond being annoying; they waste significant marketing dollars and fail to achieve results.

According to LinkedIn, ad waste remains one of the biggest challenges in B2B marketing. Delivering ads to the wrong audience is like sending a letter to the wrong address—no matter how great the message, it never reaches the right recipient.

Why LinkedIn Ads Are the Perfect Solution

LinkedIn provides targeting capabilities unmatched by other platforms. Its deep professional data allows businesses to precisely target the right audience.

Key Features of LinkedIn Ads

  1. Advanced Audience Segmentation:
    • Target by job title, industry, company size, and more.
    • Access insights from LinkedIn’s trusted professional network.
  2. LinkedIn Audience Network:
    • Extend your reach beyond LinkedIn while maintaining targeting accuracy.
  3. AI-Powered Optimization:
    • Leverage AI to refine targeting and improve campaign efficiency.

LinkedIn’s “Only on LinkedIn Ads” Campaign

LinkedIn’s latest campaign highlights the absurdity of poor ad targeting. Through creative video spots, LinkedIn dramatizes what happens when ads reach the wrong audience.

  • “Forklift” Video: A forklift ad is humorously shown to financiers who would never need such equipment.
  • “Server” Video: A state-of-the-art server is pitched to archeologists instead of IT professionals.

This campaign emphasizes the importance of precise targeting—something LinkedIn Ads excels at delivering.

Maximizing ROI with LinkedIn Ads

1. Define Your Ideal Customer Profile (ICP)

Understand your target audience’s demographics, job roles, and pain points.

2. Test and Refine Your Targeting

Run A/B tests to identify the most effective audience segments.

3. Analyze Campaign Performance

Use LinkedIn’s analytics tools to track engagement and adjust your strategy.

4. Extend Your Reach with the LinkedIn Audience Network

Target your audience on trusted third-party sites to amplify your campaign’s impact.

Why Precise Targeting Matters in 2025

In today’s competitive B2B landscape, targeting precision is no longer optional—it’s essential. Effective targeting ensures:

  • Better ROI on ad spend.
  • Higher-quality leads.
  • A stronger connection with decision-makers.

LinkedIn Ads gives you the tools to deliver ads that reach the right people, at the right time, with the right message.

Conclusion

Stop wasting your marketing budget on the wrong audience. With LinkedIn Ads, you can deliver your message directly to the people who matter most. Whether you’re building awareness, generating leads, or nurturing relationships, LinkedIn’s advanced targeting tools help you achieve your goals.

Ready to find your perfect audience? Contact us to get started with LinkedIn Ads today.

Instagram’s Vertical-Aligned Grid Redefines Your Profile Strategy

Posted on by amber90

A New Era for Instagram Profiles

Instagram has rolled out a major update to its profile grid, introducing a vertical-aligned thumbnail format. This shift aligns with Instagram’s focus on vertical content like Reels and positions the platform as a stronger competitor to TikTok. While some users have expressed frustration, Instagram is introducing new customization tools to ease the transition.

For marketers, this update presents challenges but also offers exciting opportunities to refresh your Instagram strategy, optimize your profile, and re-engage your audience.

What’s Changed in the Instagram Profile Grid?

Instagram’s new vertical grid replaces the classic square thumbnails with taller, vertically-aligned thumbnails. This change better accommodates the vertical photo and video formats that dominate the platform today.

Why the Change?

  • Vertical Content Dominance: Most content uploaded to Instagram is now vertical. The new grid enhances the display of photos and videos.
  • Competition with TikTok: By focusing on vertical content, Instagram aims to position itself as a top alternative to TikTok.
  • User Experience: Vertical thumbnails offer a better visual experience for users scrolling through profiles.

New Features to Customize Your Profile

Instagram is rolling out additional updates to give users more control over their profiles:

  1. Grid Reordering: Users will soon be able to reorder their grid layout, enabling them to showcase their best posts or create visually cohesive designs.
  2. Highlight Integration: Instagram is testing moving Highlights into the grid, with options to rearrange and customize them.
  3. Direct Grid Posting: A new feature will let users post content directly to their grid, bypassing the feed entirely.

Challenges for Marketers and Creators

For users who meticulously designed grid layouts with square images, this update has disrupted carefully curated profiles. Instagram acknowledges this and plans to introduce tools to adjust thumbnail displays.

While this may feel like a setback, it’s also an opportunity for marketers to rethink how they present their content and use Instagram’s new tools to their advantage.

How Marketers Should Adapt to Instagram’s Vertical Grid

1. Refresh Your Profile Content

The new vertical grid provides a chance to revisit older content. Since only a small percentage of your followers see your posts the first time, reposting optimized content is an effective strategy.

Steps to Refresh Your Content:

  • Analyze Engagement: Identify high-performing posts to repost.
  • Reformat for Vertical Display: Ensure images and videos look their best in the vertical grid.
  • Add Updated Captions: Use new captions to provide fresh context or updates.

2. Optimize for the Vertical Format

With the focus on vertical content, marketers should prioritize content that looks great in this format:

  • Video Content: Reels and vertical videos should be the centerpiece of your strategy.
  • Portrait Photos: Avoid posting square or landscape images without testing how they appear in the new layout.

3. Leverage Grid Reordering and Highlights

Grid reordering is a game-changer for marketers, allowing for strategic profile curation.

  • Showcase Evergreen Content: Highlight timeless posts that resonate with your audience.
  • Create Thematic Grids: Organize your content by themes, such as campaigns, testimonials, or product launches.
  • Update Highlights: Use Highlights to keep important stories front and center.

4. Repost Content to Maximize Reach

Instagram’s algorithm limits how many followers see your posts. Studies show that, on average, only 10-20% of your audience sees a post the first time. Reposting ensures your best content reaches more users.

How to Repost Effectively:

  • Space reposts over weeks or months to avoid redundancy.
  • Refresh captions or hashtags for a new spin.
  • Use Instagram Insights to identify the best times to repost.

5. Test Direct Grid Posting

With the new direct grid posting feature, you can share content exclusively on your profile grid.

  • Use this feature for announcements or evergreen content.
  • Pair it with grid reordering to strategically highlight important posts.

Opportunities for Marketers

This update isn’t just about adapting to a new format—it’s about leveraging the change to stand out:

  • Increased Engagement: Vertical thumbnails provide a better user experience, encouraging profile visits and interactions.
  • Content Repurposing: Reposting optimized content saves time while maximizing impact.
  • Brand Creativity: The ability to reorder grids and integrate Highlights allows for innovative profile designs that reflect your brand identity.

Conclusion: Embrace the Change

Instagram’s vertical grid update is a significant shift, but it’s also an opportunity for marketers and creators to refresh their profiles, re-engage their audiences, and showcase their brands in new and exciting ways.

By leveraging tools like grid reordering, Highlight integration, and reposting strategies, marketers can adapt to this new format while maximizing their content’s impact.

Ready to take your Instagram strategy to the next level? Contact Amber 90 for expert guidance on adapting to social media updates and optimizing your content strategy.

Unlock the Secrets of Social Listening

Posted on by amber90

Introduction: Are You Listening to Your Audience?

In today’s digital landscape, understanding your audience is key to creating content that resonates. Social listening—monitoring online conversations to gather insights—offers businesses a competitive edge. By tapping into what your audience is already saying, you can craft content that informs, engages, and converts.

At Amber 90, we help businesses leverage social listening to align their marketing strategies with audience expectations. In this blog, we’ll explore how social listening works and how it can transform your content marketing.

What Is Social Listening?

Social listening involves tracking conversations, hashtags, and mentions across social media and other platforms to understand your audience better. This strategy goes beyond monitoring your own brand; it provides valuable insights into industry trends, competitor activity, and customer pain points.

Why Social Listening Matters

  • Improved Customer Service: Understand and address concerns more effectively.
  • Content Ideas: Identify what your audience wants to learn or discuss.
  • Better Engagement: Create content that feels relevant and valuable to your audience.

How to Use Social Listening to Create Better Content

Learn the Hashtags Your Audience Uses

Your audience might not use the same terms or hashtags that your marketing team does. It’s crucial to monitor the hashtags and language your audience prefers.

  • Track Influencers: Follow industry influencers to see which hashtags they use.
  • Stay Updated: Use tools like Google Trends or BuzzSumo to identify trending terms.

Monitor Competitor Mentions

Understanding what customers say about your competitors can provide valuable insights.

  • Common Questions: Note recurring customer inquiries directed at competitors and create content addressing these topics.
  • Competitor Campaigns: Monitor hashtags or taglines competitors use to identify gaps or opportunities.

Go Beyond Facebook and X

While Facebook and X dominate social media, your audience might be active on niche platforms.

  • Reddit and Quora: Look for discussions about your industry or brand.
  • Review Sites: Platforms like Yelp and Google can reveal customer sentiment and inspire content ideas.

Turning Social Listening Insights Into Actionable Content

Create Bottom-of-Funnel (BOFU) Content

BOFU content targets customers who are ready to convert.

  • Direct and Assertive: Focus on solving specific pain points.
  • Supported by Data: Use insights from social listening to back up your claims.
  • Call-to-Action: Encourage immediate action with clear CTAs.

Answer Frequently Asked Questions (FAQs)

Collaborate with sales and customer service teams to identify common customer questions.

  • Examples of FAQ Content:
    • Blog posts: “Top 5 Questions About [Your Product/Service].”
    • Videos: Quick how-to tutorials.
    • Resource Libraries: Centralized hubs for customer inquiries.

Engaging Your Audience Directly

Use Polls and Surveys

Polls on platforms like Instagram or Facebook allow you to ask your audience directly about their preferences.

Benefits of Polling:

  • Gather real-time feedback.
  • Engage followers in meaningful conversations.
  • Generate content ideas from poll results.

Ask Open-Ended Questions

Posting open-ended questions on social media can spark valuable discussions and provide fresh insights for content creation.

Tools and Best Practices for Social Listening

Social Listening Tools

Tips for Success

  • Set Alerts for Misspellings: Track variations of your brand name or product names.
  • Monitor Niche Platforms: Stay active where your audience engages, even if you don’t post content there.
  • Analyze Sentiment: Use tools to assess the tone of conversations about your brand.

Why Social Listening Is a Game-Changer

Social listening allows businesses to create content that truly resonates with their audience. By understanding what your customers want, you can position your brand as a trusted resource, driving engagement and conversions.

Conclusion: Take Your Content Marketing to the Next Level

Social listening is the secret weapon for creating audience-driven content. By monitoring conversations, tracking hashtags, and engaging directly with your audience, you can craft content that informs, engages, and converts.

At Amber 90, we specialize in helping businesses master social listening. Let us help you turn insights into actionable content that drives results.

Contact us today to learn more about our content marketing solutions!

How AI Voice Agents Are Revolutionizing Business Interactions in 2025

Posted on by amber90

Introduction

In 2025, artificial intelligence (AI) continues to transform how businesses operate, especially in customer service. Among the most impactful innovations are AI Voice Agents—advanced tools that enhance customer interactions with natural, automated conversations. These agents offer tradespeople and small-to-medium-sized enterprises (SMEs) a powerful way to streamline operations, improve customer satisfaction, and scale their services.

At Amber 90, we bring this cutting-edge technology to you with our AI.1 solution, an all-in-one (A.I.1) CRM that includes AI Voice Agents tailored to your business needs.

What Are AI Voice Agents?

AI Voice Agents are sophisticated systems that use natural language processing and speech recognition to handle customer calls effortlessly. Integrated with CRM tools, they can manage inquiries, collect data, and even trigger workflows, all while maintaining a conversational tone that feels human. These agents work 24/7, ensuring continuous support without downtime.

Key Features:

  • Natural Conversations: Engage customers with human-like dialogue.
  • Speech Recognition: Accurately transcribe and interpret spoken words.
  • Customizability: Adapt responses to reflect your brand’s personality.
  • Workflow Integration: Automate tasks like appointment scheduling or follow-ups.

Benefits of AI Voice Agents for Tradespeople and SMEs

  1. Enhanced Customer Service
    AI Voice Agents reduce wait times and provide immediate answers to common questions, ensuring a seamless customer experience.
  2. Operational Efficiency
    Automating routine tasks allows human staff to focus on more complex, value-added activities.
  3. Cost Savings
    By reducing the need for large customer service teams, businesses save on staffing costs while minimizing human error.
  4. Scalability
    Whether you’re a growing SME or a busy tradesperson, AI Voice Agents can handle increasing call volumes with ease.
  5. Customizability
    Tailored responses ensure the AI Voice Agent represents your brand accurately, building trust and consistency.

Amber 90’s AI.1 Solution: The All-in-One CRM

Amber 90’s AI.1 solution integrates Voice Agents with powerful CRM features, making it a game-changer for businesses.

Features of AI.1:

  • AI-Powered Call Handling: Manage inbound calls, update contact records, and initiate workflows automatically.
  • Seamless Integration: Works with your existing business tools for smooth implementation.
  • Customizable Agents: Tailor responses to match your brand’s tone and messaging.
  • 24/7 Availability: Keep your business operational around the clock.

Real-World Applications

  • Tradespeople: Automate appointment bookings and service inquiries, ensuring no call goes unanswered.
  • Small Businesses: Use AI Voice Agents to handle FAQs, collect customer data, and improve follow-up efficiency.
  • SMEs: Scale your operations by managing increased call volumes without hiring additional staff.

The Future of AI in Customer Service

The adoption of the agents is expected to become standard practice in customer service by 2025. As businesses prioritize efficiency and customer satisfaction, AI solutions will play a pivotal role in maintaining a competitive edge. Amber 90 is committed to staying at the forefront of this innovation with our AI.1 solution.

Why Choose Amber 90?

Amber 90 provides a white-labeled, all-in-one CRM solution designed to simplify operations and enhance customer service. With AI Voice Agents, we help businesses:

  • Improve customer satisfaction.
  • Automate routine tasks.
  • Save time and resources.

Conclusion

AI Voice Agents are transforming customer service, offering businesses an opportunity to improve efficiency and customer satisfaction. With Amber 90’s AI.1 solution, tradespeople and SMEs can harness the power of AI to stay ahead of the competition.

Contact Amber 90 today to learn how we can help your business succeed with AI-powered solutions!

Get More Out of Your LinkedIn Ads in 2025

Posted on by amber90

Introduction

LinkedIn continues to lead in B2B marketing, offering tools that help brands maximize their reach and connect with key audiences. With the latest updates to Campaign Manager, LinkedIn provides features designed to make advertising more efficient and effective. These updates, which include Companies, Data-Driven Attribution, Measurement Insights, and Qualified Leads Optimization, allow businesses to improve their strategies and boost their return on investment (ROI).

This guide will explain how to use these new tools to enhance your LinkedIn advertising campaigns. By the end, you’ll see how these features can transform your marketing efforts.

Why LinkedIn Ads Are a Must for Marketers

LinkedIn is not just a professional networking site; it’s also one of the most effective platforms for B2B advertising. It offers unmatched opportunities to connect with professionals and decision-makers. With these new tools, LinkedIn is helping marketers refine their strategies and achieve better results.

As explained in LinkedIn’s article “New Ways to Get Even More Out of Your LinkedIn Ads”, the platform’s latest features take its advertising capabilities to the next level.

How to Use LinkedIn’s New Ad Features

1. Companies: Gain Better Insights into Engagement

The Companies tool replaces the Company Engagement Report. It offers deeper insights into how businesses interact with your brand on LinkedIn. This includes engagement levels like low, medium, high, and very high.

Why It’s Helpful:

  • You can identify which companies are most engaged with your content.
  • The tool allows you to filter and analyze paid and organic metrics together.
  • You can save these reports as audiences for future campaigns.

Example: If you notice a particular industry engaging more with your campaigns, you can create targeted ads specifically for that audience.

2. Data-Driven Attribution: See the Full Customer Journey

Data-Driven Attribution replaces the outdated last-touch model. It shows how every touchpoint in a customer’s journey contributes to lead generation.

Why It’s Helpful:

  • It helps you understand which parts of your strategy are working best.
  • You can allocate your budget to the campaigns that deliver the best results.
  • It allows you to improve your media strategy using actionable insights.

Example: You might find that video ads are driving initial interest, while carousel ads are converting leads. Knowing this can help you plan your content mix better.

3. Measurement Insights: Simplify Reporting

The new Measurement Insights tab gives you a centralized dashboard to evaluate your campaign performance. It consolidates data across members, companies, campaigns, and ad formats.

Why It’s Helpful:

  • It eliminates the need to switch between tabs for different reports.
  • It allows you to spot trends and improve your strategy in real time.
  • You can easily share performance data with your team and stakeholders.

Example: A marketing manager can use this tool to quickly see if a new ad format is outperforming others, allowing for faster decision-making.

4. Qualified Leads Optimization: Focus on the Best Prospects

This feature integrates with your CRM to target leads that match specific criteria. By using Conversion API (CAPI), you can share data about qualified leads with LinkedIn, which will then find similar prospects.

Why It’s Helpful:

  • It ensures your campaigns focus on leads most likely to convert.
  • It reduces wasted ad spend on unqualified leads.
  • It improves collaboration between your sales and marketing teams.

Example: A software company could share data about its best clients, and LinkedIn’s tool will target similar prospects, improving lead quality.

Tips for Maximizing LinkedIn Ad Success

  1. Combine Paid and Organic Efforts: Use the Companies tool to understand how organic engagement can support your paid campaigns.
  2. Analyze the Full Funnel: Leverage Data-Driven Attribution to understand which tactics are driving results at each stage.
  3. Keep Reports Simple: Regularly use Measurement Insights to track performance and adjust your strategy.
  4. Focus on Quality: Use Qualified Leads Optimization to prioritize prospects that align with your ideal customer profile.

How Amber 90 Can Help

While these tools are powerful, making the most of them requires expertise. Amber 90 specializes in helping businesses optimize their LinkedIn advertising strategies.

How We Help:

  • Custom Campaigns: We design strategies that use LinkedIn’s latest features to target your ideal audience.
  • Data-Driven Insights: Our team analyzes campaign data to refine your approach and improve results.
  • Engaging Content: We create high-quality ads that capture attention and drive engagement.
  • Lead Optimization: We focus on helping you connect with prospects who are ready to convert.

Why LinkedIn Should Be Part of Your Strategy

LinkedIn’s tools make it easier than ever to connect with decision-makers and professionals. By using these features, you can improve your ROI and build stronger relationships with your audience.

Amber 90 has the expertise to help your brand succeed on LinkedIn. Whether you’re new to the platform or looking to refine your approach, we’re here to guide you every step of the way.

Ready to Grow with LinkedIn Ads?
Contact Amber 90 today to learn how we can help you unlock the full potential of LinkedIn advertising.

Why Canadian Small Businesses Must Embrace Digital Marketing

Posted on by amber90

Why Digital Marketing Is Essential for Canadian Small Businesses

Canadian small businesses are navigating a perfect storm of challenges: the lingering effects of the pandemic, rising interest rates, economic instability, and decreased consumer spending. For many, survival hinges on making every dollar count, and traditional marketing methods often fall short in today’s fast-paced, digital-first world.

This is where digital marketing steps in. It’s not just an option anymore—it’s a necessity. At Amber 90, we specialize in empowering small businesses to thrive in the digital age with strategies that drive measurable results.

The Digital Shift Is Non-Negotiable

The way consumers interact with businesses has fundamentally changed. Online research, social media, and e-commerce now dominate the customer journey, making digital presence essential for success.

Did you know that 65% of Canadians prefer online shopping? This stat underscores the importance of meeting customers where they are—online. Digital marketing offers small businesses cost-effective ways to reach their audience at the right time with the right message.

At Amber 90, we help businesses adapt to this digital shift with strategies tailored to their unique needs. Whether it’s creating a website, optimizing for search engines, or running online ads, we ensure every effort aligns with your business goals.

The Power of Social Media

Social media platforms like Facebook, Instagram, TikTok, and LinkedIn are more than just communication tools—they’re business growth engines. These platforms enable small businesses to:

  • Build brand awareness.
  • Engage directly with customers.
  • Drive traffic and sales.

Canadian small businesses have achieved incredible success by leveraging social media. For example, local coffee shops and boutique stores have grown their customer bases and revenue through targeted social campaigns.

Amber 90’s social media expertise ensures your business maximizes these opportunities. From crafting engaging posts to running ad campaigns, we help you connect with your audience authentically.

Influencers and User-Generated Content

Influencers and user-generated content (UGC) are game-changers in the digital marketing world. By partnering with influencers who resonate with your target audience, small businesses can tap into pre-built communities of potential customers.

UGC, on the other hand, adds a layer of authenticity. When customers share genuine experiences with your brand, it builds trust and credibility.

Amber 90 specializes in influencer collaborations and UGC strategies that amplify your brand’s reach and reputation. We help you choose the right partners and create campaigns that resonate.

Content Is King

In the digital world, content remains king. High-quality content does more than attract attention—it establishes your business as an authority in your industry.

From blog posts and videos to podcasts and infographics, there are countless ways to connect with your audience. But consistency is key. Regularly publishing valuable, engaging content keeps your business top of mind and fosters customer loyalty.

Amber 90’s content marketing services ensure your message cuts through the noise. We craft strategies that highlight your expertise and drive meaningful engagement.

Conclusion: Embracing Digital Marketing Is the Path to Growth

For Canadian small businesses, embracing digital marketing is no longer optional—it’s essential for survival and growth. By leveraging social media, influencer collaborations, and high-quality content, you can navigate today’s challenges and position your business for long-term success.

At Amber 90, we’re passionate about helping small businesses thrive in the digital landscape. Let us guide you through the process, providing the tools and expertise needed to elevate your brand and grow your customer base.

Ready to transform your business? Contact Amber 90 today and take the first step toward digital success.

LinkedIn Posting Made Simple

Posted on by amber90

Expert Tips to Boost Engagement and Build Connections on LinkedIn

LinkedIn isn’t just a professional networking platform—it’s a space where meaningful conversations create opportunities. Whether you’re sharing insights, commenting on trends, or celebrating milestones, every post is a chance to connect with like-minded professionals.

At Amber 90, we understand that crafting the perfect LinkedIn post requires more than just hitting “publish.” It’s about strategy, authenticity, and consistency. Drawing from LinkedIn’s own tips, here’s how to elevate your LinkedIn game and strengthen your professional presence in 2025.

Step 1: Set the Foundation for Success

Complete Your Profile

Before posting, ensure your profile is fully optimized. Did you know that profiles with complete information receive up to 5x more views? This simple step can increase the visibility of your posts.

Include sections like:

  • A professional photo
  • Industry and location
  • Skills and summary
  • Current role and education

Fine-Tune Your Post Settings

Set your post visibility to “Anyone” to maximize reach. This ensures your content appears on your connections’ feeds, in search results, and even on your public profile.

Build and Engage Your Network

A strong network amplifies your content’s reach. Make it a habit to connect with colleagues, clients, and alumni. Regularly engaging with their posts builds reciprocal relationships and keeps you visible.

Step 2: Write Posts That Grab Attention

Find Your Voice

Your audience craves authenticity. By sharing personal experiences, actionable insights, or addressing trending topics, you can resonate with readers.

Structure Your Posts for Impact

  • Hook Your Reader Early:
    • Share a surprising stat: “The average manager wastes 12 hours weekly—here’s how to reclaim that time.”
    • Ask a bold question: “What if your top-performing employee is secretly holding your team back?”
    • Make a thought-provoking statement: “Remote work is overrated.”
  • Break Up Text for Readability:
    Use short paragraphs and white space to make posts easy to skim, especially on mobile devices.

Step 3: Share Content That Resonates

Reflect on Career Lessons

Share pivotal moments, challenges, or advice that others can apply to their own journeys. For instance:
“What I wish I’d known when I started my career in [field].”

Comment on Industry Trends

Showcase your unique perspective on current events or innovations. Example:
“Here’s how [industry trend] is reshaping the future of [sector].”

Celebrate Professional Milestones

Share achievements or team wins with a personal touch. For example:
“Our team just launched [project/product]. Here’s what we learned along the way.”

Go Behind the Scenes

Let your audience see your work environment or day-to-day activities. Example:
“A sneak peek into our latest brainstorming session—here’s how we approached [challenge].”

Step 4: Use Formatting and Features to Enhance Posts

Incorporate Hashtags Thoughtfully

Use 3-5 relevant hashtags to boost discoverability. Example: #LeadershipTips, #MarketingStrategy, #CareerGrowth.

Leverage Mentions and Tags

Tagging individuals or companies encourages engagement and expands your reach.

Explore Content Formats

  • Video:
    • Keep it between 30 seconds and 2 minutes.
    • Add captions for accessibility.
  • Images:
    • Use high-quality photos, infographics, or team snapshots.
  • Polls:
    • Engage your audience with questions to spark discussions.
  • Documents:
    • Share presentations or reports with a compelling summary.

Step 5: Engage With Your Audience

Respond to Comments

Thank commenters, answer questions, and encourage further dialogue. Example:
“Hi Jen, thanks for sharing! Can you elaborate on how you tackled [specific challenge]?”

Ask for Feedback

Encourage readers to share their perspectives or tag others who might benefit.

Stay Consistent

Post regularly (1-2 times per week) and keep a running list of content ideas for inspiration.

Step 6: Measure and Improve

Use LinkedIn Analytics to track your performance:

  • Impressions: How many times your post was seen.
  • Engagement: Reactions, comments, and shares.
  • Audience Insights: Demographics of viewers.

Refine your strategy based on what performs best to continuously improve engagement.

Conclusion: Authenticity Wins on LinkedIn

The key to LinkedIn success is showing up authentically and consistently. Share your insights, celebrate milestones, and always invite your audience into the conversation.

At Amber 90, we’re here to help you navigate LinkedIn’s unique ecosystem and make your professional presence shine.

Ready to elevate your LinkedIn strategy? Let’s connect and build a plan that works for you.

Where Social Platforms Stand on External Links in 2025: A Guide for Marketers

Posted on by amber90

For marketers, external links are a cornerstone of driving traffic and generating leads. But in 2025, social media platforms are making this more challenging than ever, as they prioritize keeping users engaged within their apps over sending them to external sites.

So, how can you navigate this landscape effectively? This guide will break down how major platforms treat external links, explore the impact on referral traffic, and share actionable strategies to optimize your content.

At Amber 90, we help marketers and businesses stay ahead of trends and maximize their digital presence. Here’s what you need to know.

Why Social Platforms Limit External Links

Social platforms rely on user engagement to generate ad revenue. Encouraging users to click away from their platform disrupts this model, so many platforms either limit the visibility of external links or penalize them outright.

Key Challenges for Marketers:

  • Reduced Reach: Link-based posts often see less organic distribution.
  • Increased Costs: Platforms like LinkedIn encourage paid promotions to amplify link visibility.
  • Algorithmic Bias: Platforms prioritize native content that keeps users engaged over posts with external links.

Understanding these challenges is the first step in crafting a strategy that works.

How Major Social Platforms Handle External Links

1. Facebook

  • Current Stance: Facebook doesn’t officially penalize link posts, but their visibility has declined over time.
  • Key Stats: Less than 5% of posts in user feeds contain external links, with a growing emphasis on Reels and AI-recommended content.
  • Best Practices:
    • Use Reels or carousel posts to share insights and direct users to links in comments or bios.
    • Pair links with engaging visuals or video content to boost reach.

2. Instagram

  • Current Stance: Links aren’t allowed in captions or comments but can be included in Stories and bios.
  • Impact: External links see limited reach beyond your followers.
  • Best Practices:
    • Use link stickers in Stories to make access seamless.
    • Leverage tools like Linktree to optimize your bio for multiple links.

3. Threads

  • Current Stance: Threads claims not to penalize links, though user behaviour may limit engagement with link-based posts.
  • Best Practices:
    • Share engaging content that naturally integrates links without making them the focus.

4. X (formerly Twitter)

  • Current Stance: Explicitly limits the reach of link-based posts.
  • Notable Insight: Elon Musk has publicly stated that links are deprioritized in favour of native content.
  • Best Practices:
    • Use multimedia posts to tell a story, then include links in replies or threads.
    • Focus on starting conversations and sharing links as follow-ups.

5. TikTok

  • Current Stance: Links can’t be added to captions or comments but are supported in bios and paid ads.
  • Impact: TikTok blocks links to competitors like Amazon but allows seamless integration for TikTok Shop.
  • Best Practices:
    • Collaborate with influencers to drive traffic indirectly.
    • Use TikTok Ads for direct conversions with embedded links.

6. Snapchat

  • Current Stance: Links are supported in Stories but not in public posts.
  • Best Practices:
    • Focus on creating dynamic, engaging Snaps with clear CTAs to encourage clicks.

7. LinkedIn

  • Current Stance: Reduces the size of link previews for unpaid posts, encouraging paid promotions.
  • Impact: Link-based posts often see lower organic reach.
  • Best Practices:
    • Pair links with professional insights or thought leadership content.
    • Include links in comments or articles for improved engagement.

How Marketers Can Adapt and Succeed

1. Create Platform-Specific Content

Tailor your posts to fit the unique features and audience expectations of each platform.

  • Example: On TikTok, prioritize short, engaging videos with subtle calls to action.

2. Focus on Native Formats

Platforms favour native content that keeps users engaged. Use Stories, Reels, or carousels to maximize reach while embedding links strategically.

3. Leverage Paid Ads

Invest in paid promotions to amplify the reach of link-based content, especially on LinkedIn and TikTok.

4. Use Analytics to Refine Strategy

Monitor performance metrics to understand what content resonates and adjust your strategy accordingly.

5. Optimize Landing Pages

Ensure that links direct users to mobile-friendly, fast-loading landing pages that drive conversions.

The Future of External Links on Social Media

Social platforms are unlikely to reverse their trend of deprioritizing external links. Instead, marketers will need to adapt by:

  • Diversifying Traffic Sources: Don’t rely solely on social media—invest in email marketing, SEO, and other channels.
  • Exploring Emerging Platforms: Platforms like Bluesky, which embrace external links, could offer new opportunities.

Conclusion: Mastering External Links on Social Media

While social platforms are making it harder to drive traffic with external links, a strategic approach can help you maintain visibility and grow your audience. By understanding platform-specific limitations and focusing on value-driven, native content, you can turn these challenges into opportunities.

Ready to optimize your social media strategy?

  • Partner with Amber 90 for expert guidance and cutting-edge solutions tailored to your business.
  • Let’s navigate the future of social media marketing together.

Contact us today to start driving results in 2025!

Mastering LinkedIn Content: Essential Do’s, Don’ts, and Best Practices for 2025

Posted on by amber90

Mastering LinkedIn Content: Essential Do’s, Don’ts, and Best Practices for 2025

LinkedIn is more than just a professional network—it’s a platform for connection, learning, and growth. With over 930 million members worldwide, LinkedIn provides a unique opportunity for professionals and brands to share insights, spark conversations, and build relationships. But not all content performs equally well on LinkedIn. To stand out and grow your presence, it’s essential to know what works—and what doesn’t.

At Amber 90, we specialize in helping brands and professionals craft LinkedIn strategies that deliver results. Here’s everything you need to know about LinkedIn’s content best practices to maximize your impact in 2025.

Why LinkedIn is Different from Other Platforms

Unlike other social media platforms, LinkedIn thrives on professional context. It’s where people come to connect with peers, learn about industry trends, and find actionable advice to advance their careers.

What Sets LinkedIn Apart?

  • Professional Focus: LinkedIn prioritizes content that educates, inspires, or fosters meaningful business discussions.
  • Community Values: Members value high-quality, professional content that sparks insights and conversations.
  • Growing Engagement: Immersive video views on LinkedIn have increased by 6x quarter-over-quarter, while total video viewership is up 36% year-over-year.

To succeed on LinkedIn, your content must align with its professional ethos while standing out in a crowded feed.

LinkedIn Content Do’s: How to Build Your Professional Brand

1. Share Original Insights

Your unique perspective is your biggest asset on LinkedIn. Share lessons learned, industry trends, or actionable advice that adds value to your network.

  • Example: “Here’s how [industry trend] is shaping the future of [your field]. Here’s what you need to know to stay ahead.”

2. Focus on Value

LinkedIn content that provides clear takeaways resonates most. Pair product updates or promotions with tips or insights that help your audience.

  • Tip: Frame your product as part of a broader solution. For example, “Our new tool saves 3 hours per week—here’s how it can streamline your workflow.”

3. Engage with Your Network

Encourage thoughtful discussions by asking open-ended questions or sharing relatable scenarios.

  • Example: “What’s your biggest challenge in [specific field], and how are you addressing it? Let’s share strategies.”

4. Leverage Analytics

Use LinkedIn Analytics to identify high-performing posts and understand what resonates with your audience. Adjust your strategy based on data insights.

LinkedIn Content Don’ts: What to Avoid

1. Engagement Bait

Avoid posts that explicitly ask for likes, comments, or shares without adding value. These posts might temporarily boost visibility but fail to foster meaningful engagement.

  • Example to Avoid: “Like if you agree!”

2. Overly Promotional Content

LinkedIn members dislike posts that focus solely on selling. Combine promotional content with actionable advice or industry knowledge.

  • Tip: Instead of “Buy our product now,” try “Here’s how our product solves [specific problem] in [industry].”

3. Irrelevant or Off-Topic Content

Avoid posting about personal matters or unrelated topics unless you can tie them back to professional insights.

  • Example to Avoid: Sharing what you had for dinner without any professional context.

4. Unoriginal or Copied Content

Simply reposting someone else’s content without adding your own perspective won’t resonate with your audience. Add your insights or explain why the content is valuable.

Avoiding Content That Erodes LinkedIn’s Professional Nature

LinkedIn’s algorithm penalizes content that detracts from the platform’s professional tone.

Negative or Unconstructive Content

LinkedIn discourages posts that:

  • Dismiss: Shut down others’ opinions or perspectives.
  • Mock: Make fun of individuals or groups.
  • Provoke: Use exaggeration or inflammatory language to create fear or arguments.

Sensitive Topics

Avoid unsettling content, such as images of injuries or death, even if non-graphic. While LinkedIn supports diverse conversations, the tone must remain professional and respectful.

Maximizing Your LinkedIn Strategy in 2025

1. Embrace Video

Video is LinkedIn’s fastest-growing content format. Use short, immersive videos to share insights, tell stories, or demonstrate products.

  • Tip: Add subtitles to make your videos accessible and engaging.

2. Maintain Consistency

Develop a cohesive professional brand with consistent visuals, tone, and messaging across all posts.

3. Leverage LinkedIn’s Tools

Use LinkedIn’s creation microsite for resources on crafting engaging content and growing your platform.

4. Experiment and Adapt

Test different types of content, track performance with analytics, and refine your strategy based on what works best.

Conclusion: Build Your Professional Brand on LinkedIn

LinkedIn thrives on content that educates, inspires, and connects. By following these do’s and don’ts, you can align with LinkedIn’s professional standards while building your network and maximizing your influence in 2025.

Ready to elevate your LinkedIn strategy?

  • Explore LinkedIn’s content tools to get started.
  • Partner with Amber 90 for tailored LinkedIn marketing solutions that deliver results.

Let’s make your professional network stronger than ever.

TikTok Shares Holiday Marketing Tips

Posted on by amber90

Master TikTok Marketing: Holiday Video Tips That Convert

The holiday season is a time for joy, connection, and—most importantly for brands—shopping. With over a billion active users worldwide, TikTok is one of the most effective platforms for engaging audiences and driving sales during this critical season. If you’re ready to elevate your marketing game, TikTok’s latest insights offer a clear roadmap to success.

At Amber 90, we help brands craft standout campaigns that resonate with TikTok’s unique community. Here’s how you can create high-impact videos, use AI tools strategically, and make the most of TikTok’s powerful features.

Why TikTok is Key for Holiday Marketing Success

TikTok isn’t just another social platform—it’s a cultural phenomenon. The app combines authentic storytelling with dynamic trends, creating a unique space for brands to connect with consumers.

Here’s why TikTok should be at the center of your holiday strategy:

  • Massive Reach: TikTok has over a billion active users globally, making it a prime platform for reaching younger audiences.
  • Strong Brand Connection:
    • 73% of users feel more connected to brands they interact with on TikTok than on other platforms.
    • 67% of users say TikTok inspires them to shop, even when they weren’t planning to.
  • Strategic Timing: Holiday shopping peaks on TikTok, with consumers actively seeking inspiration for gifts, deals, and seasonal trends.

Crafting Shoppable TikTok Videos: A 3-Step Formula

Creating compelling TikTok content may seem daunting, but following a clear structure simplifies the process and maximizes impact.

Step 1: Start with a Hook

The first few seconds of your video are crucial. Grab your audience’s attention with bold visuals or an engaging opening line.

  • Examples:
    • “Struggling to find the perfect gift? Let us help!”
    • “What if your holiday shopping could be this easy?”

Step 2: Highlight Product Benefits

Once you’ve captured attention, showcase the value of your product. Use relatable scenarios to demonstrate how it solves problems or enhances daily life.

  • Tips:
    • Include close-ups, unboxings, or product demos.
    • Highlight features that save time, money, or effort.

Step 3: Finish with a Clear Call to Action (CTA)

End with a strong, action-oriented prompt that encourages immediate response.

  • Examples:
    • “Shop now for free shipping!”
    • “Click the link to grab your limited-time holiday deal!”

Leveraging TikTok’s Tools for Enhanced Ad Performance

TikTok offers a variety of tools and ad formats designed to simplify content creation and improve ROI.

Ad Formats to Explore:

  • Video Shopping Ads: Allow users to seamlessly purchase products directly from your video.
  • In-Feed Ads: Blend into TikTok’s feed for authentic, non-disruptive storytelling.

Pro Tip:

Explore TikTok’s Top Ads to see high-performing examples and draw inspiration for your campaigns.

Generative AI and Creativity: Balancing Technology with Human Touch

TikTok’s Symphony suite includes AI-powered tools to streamline content creation, but human creativity remains essential for authenticity and emotional connection.

Best Practices for Using AI in TikTok Ads:

  1. Use AI as a Complement: AI should enhance, not replace, your creative vision.
  2. Provide High-Quality Inputs: Start with well-crafted content to ensure authentic outputs.
  3. Review and Refine Outputs: Always check AI-generated material for alignment with your brand voice.

AI can help with brainstorming and efficiency, but human oversight ensures your campaigns resonate with TikTok’s highly engaged audience.

Creative Patterns to Inspire Your TikTok Content

Not sure where to start? These proven creative patterns consistently perform well on TikTok:

  1. Trending Themes: Incorporate popular sounds or challenges to increase visibility.
  2. Problem/Solution Stories: Show how your product solves a relatable issue.
  3. Tips and Hacks: Share actionable advice that positions your brand as an expert.
  4. Product Demonstrations: Highlight features and benefits in action.
  5. Unboxing Videos: Build excitement by showcasing the unboxing experience.

Experimenting with these formats will help you discover what resonates most with your audience.

Pro Tips for TikTok Campaign Success

  1. Collaborate with Creators: Partner with influencers to build trust and amplify your message.
  2. Stay Trend-Savvy: Monitor TikTok’s trending features and sounds to keep your content relevant.
  3. Test and Learn: Use analytics to refine your strategy and focus on what works best.

Conclusion: Make TikTok Your Holiday Marketing Powerhouse

TikTok offers an unparalleled opportunity to connect with audiences, inspire purchases, and drive results during the holiday season. By leveraging its tools, following best practices, and crafting compelling content, your brand can shine on this dynamic platform.

Ready to create scroll-stopping TikTok campaigns?

Let’s make this holiday season your most successful yet!

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