Leveraging AI Voice in Home Services Marketing

Effective Home Services Marketing Strategies With AI Voice Assistants

Are you struggling to connect with your customers in today’s fast-paced market? In partnership with Amber 90—a marketing agency dedicated to innovative growth strategies—this post outlines Home Service Marketing approaches that use A.I.1 CRM’s AI Voice program to boost customer engagement and optimise advertising efforts. You’ll find practical steps for increasing lead generation and improving customer retention. Save time and overcome communication challenges with the clear benefits highlighted throughout this content.

Enhance Customer Engagement Through AI Voice Assistants

A.I.1 CRM’s AI Voice program streamlines customer interactions, creates personalised experiences, and supports 24/7 customer service. It collects feedback to refine your home services brand while integrating seamlessly with CRM systems while it interacts with your customers like a real human. With Amber 90’s guidance on web design and conversion rate optimisation, businesses in Canada and beyond can increase overall efficiency.

Utilise Voice Assistants to Streamline Customer Interactions

A.I.1 CRM’s AI Voice features respond promptly and accurately to enquiries, allowing home services staff to focus on more complex tasks. By improving communication for brands in construction and energy sectors, this technology boosts search engine optimisation efforts through integration with local search strategies and internet engagement.

The program provides quicker resolution of customer concerns while gathering valuable data to refine service approaches. Practical examples show that businesses in these sectors achieve faster problem-solving responses and better online visibility when voice systems work in tandem with local search tactics.

Create Personalised Experiences With Tailored Voice Responses

Tailored voice responses powered by A.I.1 CRM offer customers a unique experience designed to meet specific needs, whether for a garden installation or maintenance query. By linking voice solutions with online advertising tools that emphasise search engine visibility, brands reach potential clients more effectively.

Home services companies benefit by streamlining communications during service requests and follow-ups. This approach, coupled with Amber 90’s targeted advertising tactics, enhances the customer experience while boosting ad performance and search engine rankings.

Implement 24/7 Support for Improved Accessibility

Operating around the clock, A.I.1 CRM’s AI Voice system enables home services providers to address customer enquiries at any time—vital in regions like Alberta. This continuous availability supports energy management and pest control operations while complementing social media marketing campaigns designed to broaden outreach.

By offering 24/7 support, businesses reduce response delays and address customer concerns promptly—critical in competitive sectors like energy management. Real-world applications in Alberta have shown that around-the-clock voice systems contribute to smoother service delivery and reinforce social media marketing strategies aimed at pest control companies.

Collect Feedback Using AI to Refine Services Offered

A.I.1 CRM’s AI Voice gathers customer opinions with precision, ensuring that feedback about paint choices or design options is accurately recorded for each target audience. This approach allows home improvement businesses to fine-tune their offerings based on ongoing customer input.

Data-driven adjustments based on real-time feedback provide actionable insights that help brands improve everything from paint hue selections to design consultations. Such feedback loops are practical for optimising marketing initiatives—especially when orchestrated with Amber 90’s expertise—ensuring that voice systems resonate with defined target markets.

Integrate Voice Technology With Your CRM System

Integrating A.I.1 CRM’s AI Voice program with existing CRM systems gives home services businesses a practical solution for maintaining detailed records of client interactions. This technique supports content marketing by providing structured data that validates service quality, reinforcing credibility for brands specialising in fence installation, maintenance, and more.
By streamlining workflow processes and accurately tracking customer preferences, this technology transforms raw data into actionable insights. Businesses using Amber 90’s marketing solutions and A.I.1 CRM effectively address client needs and strengthen overall reliability in their marketing strategies.

Train Staff to Leverage AI Tools Effectively

Staff training equips team members with the skills to handle CRM integrations and manage voice communications seamlessly. This process also enhances lead generation through consistent email marketing tactics, paving the way for increased revenue for plumbers, electricians, roofers, and other service providers.
 
Professional development sessions empower employees to use AI Voice effectively during client interactions and support calls. Combined with Amber 90’s lead generation expertise, this maximises email marketing performance, strengthens CRM data, and boosts revenue streams for home services companies.

Optimise Home Services Advertising With Voice Technology

Home services advertising using A.I.1 CRM’s AI Voice functionality enables marketers to target specific audiences, craft localised campaigns, and focus on Voice Search Optimisation. They assess ad effectiveness with analytics, experiment with various ad formats, and align messaging with customer needs. Critical factors—like budget management, air conditioning pricing, or electrician support—can be integrated for comprehensive marketing strategies.

Target Specific Audiences Using Voice Assistant Data

A.I.1 CRM employs artificial intelligence to analyse voice data, enabling the creation of advertising campaigns that resonate with intended audiences. This method provides valuable insights that boost return on investment (ROI) by improving overall reputation and email outreach.

Voice analytics give marketers a clear view of consumer behaviour, sharpening targeted advertising efforts. By using these insights, brands achieve higher ROI and maintain a positive reputation through consistent email campaigns and smart AI-powered tools.

Formulate Localised Advertising Campaigns for Better Reach

Businesses refine their marketing strategy by gathering data from A.I.1 CRM’s voice analytics to create localised campaigns. Integrated data from tools like Google Ads helps tailor messages for local relevance, improving customer reach and engagement.

Community feedback—also collected via voice interactions—guides campaigns that address specific local needs, making each ad more relevant. This approach, supported by Amber 90’s region-specific marketing expertise, often leads to higher customer satisfaction and a stronger local brand presence.

Use Voice Search Optimisation to Enhance Visibility

Voice Search Optimisation elevates digital marketing campaigns by offering targeted insights that improve the online visibility of home repair services. A robust strategy combines virtual data with analysis from out-of-home advertising companies to refine user experience.

Implementing enhanced voice search tactics drives interest in home repair services by boosting digital engagement on virtual platforms. This approach—supported by real-world insights and Amber 90’s marketing expertise—results in greater market presence and a smoother user experience.

Assess the Effectiveness of Voice Ads With Analytics

Evaluating voice ads using analytics refines home service marketing by tracking renovation queries and roofer service visibility. Sophisticated data insights allow companies to adjust campaigns and ensure messaging reaches the right audience.
A clear view of consumer behaviour helps optimise ad spending and market penetration. Detailed metrics let stakeholders determine which voice ads perform best, guiding improvements that lead to higher visibility and customer engagement.

Experiment With Multiple Ad Formats for Engagement

Testing various ad formats reveals the best methods to engage potential clients. Mixing audio spots with voice search ads—especially those integrating with scheduling or CRM data—enhances marketing impact for handyman service seekers and similar audiences.

Marketers gather measurable insights from each experiment, analysing consumer responses to further optimise campaigns. Practical data supports refining messaging, ensuring each ad resonates effectively with the target market’s home service needs.

Align Messaging With Customer Preferences and Needs

Effective messaging requires understanding your customer profile and tailoring content to address specific home service requirements. A.I.1 CRM’s AI Voice program provides valuable data insights that help marketers adjust tone, content, and timing based on user feedback.

Marketers apply detailed analytics to perfect advertising messages, making sure they match preferences uncovered during voice interactions. This alignment yields higher engagement, brand credibility, and tangible success for home services advertising.

Increase Lead Generation Through Voice Interactions

Voice interactions capture customer enquiries, deliver engaging content, identify prospects via data analysis, and streamline follow-up using A.I.1 CRM. When integrated with marketing tools, this allows easy tracking of lead quality and conversion rates, supplying clear, actionable insights for Home Service Marketing.

Utilise Voice Prompts to Capture Customer Enquiries

Voice prompts in A.I.1 CRM’s AI Voice system help home services companies capture enquiries efficiently, strengthening the lead generation process. This method gathers precise customer information, improving CRM integration and targeted marketing.

Interactive prompts reduce manual workload and maintain high-quality interactions. Amber 90 frequently recommends these solutions for quicker response times and personalised follow-ups, increasing conversion rates in practice.

Design Engaging Content to Encourage Leads via Voice

Experts in home services marketing focus on concise, informative voice scripts that highlight clear benefits. Targeted content mentioning services like home repair or maintenance effectively attracts attention and inspires prospective clients to act.
Data shows that well-crafted voice content elevates engagement by addressing common concerns and providing direct contact information. This strategy, refined by Amber 90’s experience, helps boost conversions by aligning content with genuine customer pain points.

Analyse Voice Data to Identify Potential Leads

Detailed analysis of voice data provides a clear perspective on customer preferences and behaviour, enabling businesses to pinpoint promising leads. Organised voice interactions guide follow-up actions, improving lead generation effectiveness for AI-driven home services.

By reviewing recorded interactions, marketers can detect patterns and tailor outreach strategies to each lead’s unique context. This data-driven approach streamlines the pursuit of qualified prospects and helps close more deals.

Streamline the Follow-Up Process With AI

A.I.1 CRM automates follow-ups by coordinating customer interactions and tracking engagement data from voice enquiries. The result is an efficient follow-up system, ensuring prospects receive timely attention without overloading staff.
Real-time notifications and automated scheduling let businesses respond quickly to client needs, boosting conversion rates. Amber 90’s expertise in combining voice data and structured follow-ups helps keep communication personalised and on track.

Integrate Lead Generation With Existing Marketing Tools

Combining lead generation insights from voice interactions with established marketing tools provides a unified view of customer engagement. Marketers can track metrics from voice responses alongside email campaign data, ensuring every touchpoint receives a tailored follow-up.

This holistic method leads to enhanced conversion rate insights for home repair and maintenance services. By blending A.I.1 CRM data with Amber 90’s email strategies, companies see improved responsiveness and a higher number of qualified leads.

Monitor Lead Quality and Conversion Rates

Monitoring lead quality and conversion rates provides essential insights into how effectively AI voice technology drives results. Marketers track real-time data to refine ad targeting, improve follow-up, and achieve meaningful gains in conversion.
Voice interaction data enables precise adjustments based on verified lead quality, ensuring every prospect gets the attention they deserve. This ongoing feedback loop keeps marketing tactics optimised, aligning efforts with evolving customer needs.

Improve Customer Retention Practices Utilising AI

A robust strategy schedules follow-up calls via voice, uses AI to predict behaviour, implements loyalty programs, delivers proactive updates, and offers personalised recommendations. Feedback loops support continuous improvement, ensuring home services marketing stays relevant and effective with Amber 90’s help.

Schedule Follow-Up Calls and Reminders Through Voice

A.I.1 CRM’s AI Voice manages follow-up calls accurately, ensuring clients receive service reminders and updates at just the right time like a virtual assistant. This practice bolsters customer retention by prioritising consistent contact and quickly resolving any concerns.

Voice-based reminders integrate with CRM to simplify after-service communication. By leveraging Amber 90’s marketing acumen, home services businesses maintain long-term customer relationships and minimise missed opportunities for re-engagement.

Use AI to Predict Customer Behaviour Effectively

Companies employ AI algorithms to track customer interactions and purchase history, accurately predicting future needs and improve machine learning. Targeted retention campaigns then address issues directly, boosting confidence in the services offered.

Relying on data-driven insights, home services providers customise communications to individual usage patterns. This predictive ability—bolstered by Amber 90’s strategic direction—aligns service delivery with ever-changing customer demands.

Implement Loyalty Programs Communicated Through Voice

A.I.1 CRM’s AI Voice system supports simple yet effective loyalty programs that keep customers engaged. Voice prompts deliver updates on rewards and savings, maintaining continuous connections while offering timely service reminders.
Straightforward voice enrolment and usage drives retention by highlighting exclusive deals tailored to each client’s history. Businesses see higher loyalty rates when voice updates clarify program benefits and emphasise relevant offers.

Provide Proactive Service Updates via Voice Assistants

Voice assistants access their knowledge base to deliver timely service alerts to keep customers updated on maintenance schedules and upcoming appointments, improving retention rates. Brands collect actionable data from every interaction, tailoring messages to individual preferences.
Proactive updates reduce follow-up demands while providing direct, transparent notifications. Home services companies note that a consistent blend of service quality and clear communication fosters trust throughout the customer relationship.

Offer Personalised Recommendations Based on Past Behaviour

AI voice assistants analyse engagement and purchase history to offer services aligned with each customer’s profile. This strategy promotes higher retention by ensuring recommendations are relevant, timely, and easily actionable.
By matching patterns uncovered through voice data, businesses provide high-value suggestions that resonate with customers’ needs. Such personalised interactions strengthen loyalty and enhance the overall home services experience.

Establish Feedback Loops for Continuous Improvement

Ongoing collection of feedback via A.I.1 CRM’s AI Voice enables regular refinements in home services marketing strategies. Customer responses highlight the most effective practices, allowing teams to adjust retention methods accordingly.
Setting up reliable feedback loops and automations helps brands measure satisfaction levels and adapt AI voice features to better serve evolving preferences. These iterative improvements, guided by Amber 90’s proven marketing framework, deepen trust and loyalty over time.

Measure the Impact of AI Voice Assistants on Business Growth

By defining key metrics for success, home services marketers can evaluate customer interactions, satisfaction, and sales connected to AI voice technology. Data-driven insights guide strategic adjustments, and success stories—amplified by Amber 90—foster client trust, showing tangible evidence of effective Home Service Marketing with AI voice solutions.

Set Key Metrics for Assessing Voice Assistant Success

Marketers monitor engagement rates and user satisfaction scores stemming from AI voice interactions to pinpoint potential improvements. Conversion rates and revenue growth also serve as key performance indicators (KPIs).
A systematic approach uses real data collected from A.I.1 CRM’s AI Voice to refine tactics that bolster business outcomes. By benchmarking these metrics, companies can see precisely where AI-driven methods bring the most value.

Analyse Customer Interaction Statistics Regularly

Frequent review of customer interaction statistics informs refinements in home services marketing. Metrics such as query resolution time and voice engagement rates offer actionable insights to improve response accuracy.
Industry professionals monitor these interactions to identify trends and streamline marketing campaigns for home maintenance services. They adjust messaging and offerings accordingly, aiming to increase customer satisfaction.

Monitor Changes in Customer Satisfaction Ratings

Companies track satisfaction ratings alongside real-time voice feedback to detect service gaps. Swift changes in marketing tactics address potential issues, upholding high standards in home repair and maintenance.
Analytics teams compile satisfaction data to evaluate how effectively AI voice assistants meet customer expectations. This continuous monitoring process drives ongoing enhancements in service quality and brand reputation.

Review Sales Growth Linked to Voice Marketing

Voice marketing often produces measurable increases in home services revenue. Analysts observe that integrating voice strategies leads to higher conversions from customer enquiries—reinforcing a brand’s credibility.
Market insights confirm that data from A.I.1 CRM helps track sales growth, guiding more strategic marketing decisions. Focusing on both engagement and revenue performance ensures a balanced and sustainable path to expansion.

Adapt Strategies Based on Data-Driven Insights

Marketers evolve their campaigns by studying data from customer voice interactions. They utilise real-time feedback to refine messaging, ensuring relevance to the home services audience.
These insights help teams align outreach efforts more precisely with customer preferences. Amber 90 supports this data-focused approach, recommending adjustments that yield continuous improvements in advertising, service planning, and overall growth.

Share Success Stories to Build Trust With Clients

Home services providers strengthen trust by spotlighting positive results from AI voice assistants—whether it’s better engagement or increased revenue. Sharing real success stories validates marketing strategies in the eyes of potential customers.

Industry professionals showcase how a consistent voice marketing effort drives more service appointments and positive client feedback. These examples inspire others to adopt A.I.1 CRM’s AI Voice, illustrating its effectiveness in accelerating business growth.

Future-Proof Your Home Services Marketing Strategy

Staying updated on AI voice technology, identifying emerging trends, and investing in ongoing training are vital for long-term success. Planning integrations for new tools, nurturing a culture of innovation, and partnering with tech experts for data insights keeps your marketing framework forward-looking—especially with Amber 90’s continued support.

Stay Updated on AI Voice Technology Advancements

Home services marketers track emerging research on voice recognition software and CRM integration tools to enhance customer engagement. Continuous learning—through webinars, workshops, or tech showcases—keeps teams current on the latest developments.

By applying new findings in A.I.1 CRM and AI Voice functionality, businesses can quickly refine strategies. This adaptive approach boosts performance across digital channels, backed by Amber 90’s seasoned marketing insights.

Assess Emerging Trends in Home Services Marketing

Industry analysts report a surge in digital interactions where AI voice technology plays a pivotal role in brandcustomer engagement. Higher conversion rates and targeted messaging highlight the advantages of these advanced solutions.
Research shows that top-performing home services brands leverage A.I.1 CRM’s voice data to predict changing demands and pivot ad efforts swiftly. Monitoring evolving preferences and feedback is key to staying visible and competitive.

Invest in Ongoing Training for Your Marketing Team

Consistent training in voice technology and digital marketing yields practical benefits for businesses. Hands-on sessions with experts, combined with Amber 90’s guidance, expand your team’s skills and keep them aligned with the latest AI-driven practices.

Regular training helps teams adapt to shifting consumer behaviour and technology breakthroughs. This commitment to learning fuels improved advertising outcomes, ensuring you can rapidly respond to new challenges in home services.

Plan for the Integration of New Tools and Technologies

A well-structured approach to adopting upgraded software and hardware helps home services marketing remain agile. Companies regularly assess solutions that improve A.I.1 CRM’s AI Voice features, maintaining high standards of service and operational efficiency.

Deploying advanced CRM integrations and analytics platforms unifies communication channels, enabling businesses to quickly resolve customer issues. This readiness to embrace emerging tech strengthens digital engagement throughout the home services sphere.

Foster a Culture of Innovation Within Your Business

Encouraging fresh ideas and trialling new marketing tactics benefits providers aiming to harness the full capabilities of A.I.1 CRM. Teams that experiment openly with AI Voice often uncover the most effective methods for improved client interactions.
Companies achieve better performance when they empower creative problem-solving. This spirit of innovation, championed by Amber 90, drives new advertising approaches that elevate customer satisfaction, supporting steady growth in a competitive market.

Establish Partnerships With Tech Companies for Insights

Collaborations with specialised tech firms grant home services brands direct access to sophisticated analytics that enhance AI voice strategies. These partnerships deliver in-depth data and expertise, enabling continuous user engagement improvements.
Such alliances help businesses integrate advanced analytical tools into existing CRM systems. These insights into customer behaviour and search trends inform data-driven decision-making, elevating home services marketing performance.

Conclusion

A.I.1 CRM’s AI Voice program, supported by Amber 90’s advanced marketing insight—delivers personalised customer interactions and operational efficiency for the home services sector. By merging voice technology with CRM systems and carefully targeted advertising, businesses gain data for refining communication and ad strategies. AI-driven solutions enable ongoing customer engagement through automated support and data-guided follow-ups, strengthening client relationships and achieving concrete growth. Aligning your marketing efforts with changing consumer preferences—and leveraging the expertise of Amber 90—lays the groundwork for lasting success in the home services industry.

Contact us today to implement an AI voice agent in your business. 

How Amber 90 Uses AI Voice Agents to Grow Home Service Businesses

The Future of Home Service Calls is Here

In the home service industry, every call matters. Whether it’s an HVAC emergency, a plumbing issue, or an electrical repair request, customers expect fast responses. However, many businesses struggle to manage high call volumes. How often does a potential lead hang up and call the next provider because your team is already on a job site or busy with another customer? The solution is here: AI Voice Agents.

At Amber 90, we help businesses solve this problem by implementing AI Voice Agents. This innovative solution ensures no lead is lost, no customer is left waiting, and operations run more efficiently than ever before.

What Are AI Voice Agents?

AI Voice Agents are virtual assistants powered by advanced speech recognition and natural language processing (NLP). They engage with callers in real-time and handle inquiries as a human would. Unlike traditional voicemail or automated menus, these agents provide a seamless, conversational experience that operates 24/7. They efficiently manage multiple calls without any delays.

With Amber 90, we integrate AI Voice Agents into business workflows to ensure every customer receives a fast, professional, and helpful response. Whether they call at 2 PM or 2 AM, their needs are addressed immediately.

Why Home Service Businesses Are Turning to AI

Home service industries such as HVAC, plumbing, roofing, and electrical services rely on fast response times and efficient scheduling to keep customers satisfied. Hiring additional staff to manage increased call volume is expensive, and missing calls often results in lost revenue.

How AI Voice Agents Solve These Challenges

  • Never Miss a Lead Again – AI answers every inbound call immediately, ensuring that no potential customer is lost.
  • 24/7 Availability – AI Agents operate continuously, assisting customers after hours, on weekends, and during peak call times.
  • Lead Qualification and Appointment Booking – AI asks the right questions, collects necessary details, and schedules service calls directly into your calendar.
  • Handle Multiple Calls Simultaneously – Unlike human receptionists, AI can engage in multiple conversations at once, eliminating long wait times.
  • Cost Savings and Efficiency – AI Voice Agents reduce labor costs by handling routine calls, allowing your team to focus on high-value tasks.

You can learn more about the benefits and capabilities of these agents on our website. 

Streamlining AI Voice Agent Implementation

At Amber 90, we go beyond setting up an AI Voice Agent. We ensure seamless automation and real-time efficiency by integrating AI into your business processes.

How We Implement AI Voice Agents

  1. Custom AI Voice Agent Setup – We tailor AI responses, tone, and knowledge to match your brand, making it a natural extension of your team.
  2. CRM and Workflow Integration – AI doesn’t just answer calls. It syncs with our CRM to log conversations, qualify leads, and trigger automated follow-ups.
  3. Call Handling Optimization – We determine when and how AI should engage, whether as a first responder, a backup for missed calls, or an after-hours assistant.
  4. Continuous Improvement – AI adapts over time. We track call performance, refine responses, and optimize workflows to improve accuracy and engagement.

Businesses Already Seeing Results with AI Voice Agents

Home service businesses that have implemented AI Voice Agents are seeing significant improvements:

  • 70-80% increase in lead conversion rates – AI engages callers instantly, reducing the likelihood of them reaching out to a competitor.
  • Reduced workload for office staff – AI handles routine inquiries and bookings, allowing employees to focus on essential tasks.
  • Higher customer satisfaction – Faster response times and smoother booking processes result in better reviews and increased customer loyalty.
  • Greater efficiency at lower costs – AI enables businesses to scale operations without increasing overhead expenses.

Is Your Business Ready to Compete?

The home service industry is evolving, and AI is leading the transformation. Businesses that implement these Voice Agents today gain a competitive advantage, while those that delay risk falling behind.

At Amber 90, we simplify the transition. We manage everything from setup to optimization, ensuring that your business captures every lead, schedules every appointment, and delivers seamless customer service.

Want to see how AI Voice Agents can transform your business? Contact us today for a free consultation and take the first step toward a more efficient and profitable future.

Stop Wasting Ad Spend: How LinkedIn Ads Help You Find Your Perfect Audience

Introduction: LinkedIn Updates Targeting

Ineffective ad targeting costs B2B marketers millions of dollars annually. Ads delivered to the wrong audience not only waste precious marketing budgets but also fail to generate the desired ROI.

LinkedIn Ads offers a game-changing solution. With advanced targeting tools, LinkedIn helps marketers deliver their message to the right people—every time. In this blog, we’ll explore how LinkedIn Ads can help you eliminate ad waste, connect with your perfect audience, and maximize ROI.


The True Cost of Poor Ad Targeting

We’ve all encountered poorly targeted ads—like ads for expensive cookware shown to someone who barely cooks. For businesses, these missteps go beyond being annoying; they waste significant marketing dollars and fail to achieve results.

According to LinkedIn, ad waste remains one of the biggest challenges in B2B marketing. Delivering ads to the wrong audience is like sending a letter to the wrong address—no matter how great the message, it never reaches the right recipient.


Why LinkedIn Ads Are the Perfect Solution

LinkedIn provides targeting capabilities unmatched by other platforms. Its deep professional data allows businesses to precisely target the right audience.

Key Features of LinkedIn Ads

  1. Advanced Audience Segmentation:
    • Target by job title, industry, company size, and more.
    • Access insights from LinkedIn’s trusted professional network.
  2. LinkedIn Audience Network:
    • Extend your reach beyond LinkedIn while maintaining targeting accuracy.
  3. AI-Powered Optimization:
    • Leverage AI to refine targeting and improve campaign efficiency.

LinkedIn’s “Only on LinkedIn Ads” Campaign

LinkedIn’s latest campaign highlights the absurdity of poor ad targeting. Through creative video spots, LinkedIn dramatizes what happens when ads reach the wrong audience.

  • “Forklift” Video: A forklift ad is humorously shown to financiers who would never need such equipment.
  • “Server” Video: A state-of-the-art server is pitched to archeologists instead of IT professionals.

This campaign emphasizes the importance of precise targeting—something LinkedIn Ads excels at delivering.


Maximizing ROI with LinkedIn Ads

1. Define Your Ideal Customer Profile (ICP)

Understand your target audience’s demographics, job roles, and pain points.

2. Test and Refine Your Targeting

Run A/B tests to identify the most effective audience segments.

3. Analyze Campaign Performance

Use LinkedIn’s analytics tools to track engagement and adjust your strategy.

4. Extend Your Reach with the LinkedIn Audience Network

Target your audience on trusted third-party sites to amplify your campaign’s impact.


Why Precise Targeting Matters in 2025

In today’s competitive B2B landscape, targeting precision is no longer optional—it’s essential. Effective targeting ensures:

  • Better ROI on ad spend.
  • Higher-quality leads.
  • A stronger connection with decision-makers.

LinkedIn Ads gives you the tools to deliver ads that reach the right people, at the right time, with the right message.


Conclusion

Stop wasting your marketing budget on the wrong audience. With LinkedIn Ads, you can deliver your message directly to the people who matter most. Whether you’re building awareness, generating leads, or nurturing relationships, LinkedIn’s advanced targeting tools help you achieve your goals.

Ready to find your perfect audience? Contact us to get started with LinkedIn Ads today.

Instagram’s Vertical-Aligned Grid Redefines Your Profile Strategy

A New Era for Instagram Profiles

Instagram has rolled out a major update to its profile grid, introducing a vertical-aligned thumbnail format. This shift aligns with Instagram’s focus on vertical content like Reels and positions the platform as a stronger competitor to TikTok. While some users have expressed frustration, Instagram is introducing new customization tools to ease the transition.

For marketers, this update presents challenges but also offers exciting opportunities to refresh your Instagram strategy, optimize your profile, and re-engage your audience.


What’s Changed in the Instagram Profile Grid?

Instagram’s new vertical grid replaces the classic square thumbnails with taller, vertically-aligned thumbnails. This change better accommodates the vertical photo and video formats that dominate the platform today.

Why the Change?

  • Vertical Content Dominance: Most content uploaded to Instagram is now vertical. The new grid enhances the display of photos and videos.
  • Competition with TikTok: By focusing on vertical content, Instagram aims to position itself as a top alternative to TikTok.
  • User Experience: Vertical thumbnails offer a better visual experience for users scrolling through profiles.

New Features to Customize Your Profile

Instagram is rolling out additional updates to give users more control over their profiles:

  1. Grid Reordering: Users will soon be able to reorder their grid layout, enabling them to showcase their best posts or create visually cohesive designs.
  2. Highlight Integration: Instagram is testing moving Highlights into the grid, with options to rearrange and customize them.
  3. Direct Grid Posting: A new feature will let users post content directly to their grid, bypassing the feed entirely.

Challenges for Marketers and Creators

For users who meticulously designed grid layouts with square images, this update has disrupted carefully curated profiles. Instagram acknowledges this and plans to introduce tools to adjust thumbnail displays.

While this may feel like a setback, it’s also an opportunity for marketers to rethink how they present their content and use Instagram’s new tools to their advantage.


How Marketers Should Adapt to Instagram’s Vertical Grid

1. Refresh Your Profile Content

The new vertical grid provides a chance to revisit older content. Since only a small percentage of your followers see your posts the first time, reposting optimized content is an effective strategy.

Steps to Refresh Your Content:

  • Analyze Engagement: Identify high-performing posts to repost.
  • Reformat for Vertical Display: Ensure images and videos look their best in the vertical grid.
  • Add Updated Captions: Use new captions to provide fresh context or updates.

2. Optimize for the Vertical Format

With the focus on vertical content, marketers should prioritize content that looks great in this format:

  • Video Content: Reels and vertical videos should be the centerpiece of your strategy.
  • Portrait Photos: Avoid posting square or landscape images without testing how they appear in the new layout.

3. Leverage Grid Reordering and Highlights

Grid reordering is a game-changer for marketers, allowing for strategic profile curation.

  • Showcase Evergreen Content: Highlight timeless posts that resonate with your audience.
  • Create Thematic Grids: Organize your content by themes, such as campaigns, testimonials, or product launches.
  • Update Highlights: Use Highlights to keep important stories front and center.

4. Repost Content to Maximize Reach

Instagram’s algorithm limits how many followers see your posts. Studies show that, on average, only 10-20% of your audience sees a post the first time. Reposting ensures your best content reaches more users.

How to Repost Effectively:

  • Space reposts over weeks or months to avoid redundancy.
  • Refresh captions or hashtags for a new spin.
  • Use Instagram Insights to identify the best times to repost.

5. Test Direct Grid Posting

With the new direct grid posting feature, you can share content exclusively on your profile grid.

  • Use this feature for announcements or evergreen content.
  • Pair it with grid reordering to strategically highlight important posts.

Opportunities for Marketers

This update isn’t just about adapting to a new format—it’s about leveraging the change to stand out:

  • Increased Engagement: Vertical thumbnails provide a better user experience, encouraging profile visits and interactions.
  • Content Repurposing: Reposting optimized content saves time while maximizing impact.
  • Brand Creativity: The ability to reorder grids and integrate Highlights allows for innovative profile designs that reflect your brand identity.

Conclusion: Embrace the Change

Instagram’s vertical grid update is a significant shift, but it’s also an opportunity for marketers and creators to refresh their profiles, re-engage their audiences, and showcase their brands in new and exciting ways.

By leveraging tools like grid reordering, Highlight integration, and reposting strategies, marketers can adapt to this new format while maximizing their content’s impact.

Ready to take your Instagram strategy to the next level? Contact Amber 90 for expert guidance on adapting to social media updates and optimizing your content strategy.

Unlock the Secrets of Social Listening

Introduction: Are You Listening to Your Audience?

In today’s digital landscape, understanding your audience is key to creating content that resonates. Social listening—monitoring online conversations to gather insights—offers businesses a competitive edge. By tapping into what your audience is already saying, you can craft content that informs, engages, and converts.

At Amber 90, we help businesses leverage social listening to align their marketing strategies with audience expectations. In this blog, we’ll explore how social listening works and how it can transform your content marketing.


What Is Social Listening?

Social listening involves tracking conversations, hashtags, and mentions across social media and other platforms to understand your audience better. This strategy goes beyond monitoring your own brand; it provides valuable insights into industry trends, competitor activity, and customer pain points.


Why Social Listening Matters

  • Improved Customer Service: Understand and address concerns more effectively.
  • Content Ideas: Identify what your audience wants to learn or discuss.
  • Better Engagement: Create content that feels relevant and valuable to your audience.

How to Use Social Listening to Create Better Content

Learn the Hashtags Your Audience Uses

Your audience might not use the same terms or hashtags that your marketing team does. It’s crucial to monitor the hashtags and language your audience prefers.

  • Track Influencers: Follow industry influencers to see which hashtags they use.
  • Stay Updated: Use tools like Google Trends or BuzzSumo to identify trending terms.

Monitor Competitor Mentions

Understanding what customers say about your competitors can provide valuable insights.

  • Common Questions: Note recurring customer inquiries directed at competitors and create content addressing these topics.
  • Competitor Campaigns: Monitor hashtags or taglines competitors use to identify gaps or opportunities.

Go Beyond Facebook and X

While Facebook and X dominate social media, your audience might be active on niche platforms.

  • Reddit and Quora: Look for discussions about your industry or brand.
  • Review Sites: Platforms like Yelp and Google can reveal customer sentiment and inspire content ideas.

Turning Social Listening Insights Into Actionable Content

Create Bottom-of-Funnel (BOFU) Content

BOFU content targets customers who are ready to convert.

  • Direct and Assertive: Focus on solving specific pain points.
  • Supported by Data: Use insights from social listening to back up your claims.
  • Call-to-Action: Encourage immediate action with clear CTAs.

Answer Frequently Asked Questions (FAQs)

Collaborate with sales and customer service teams to identify common customer questions.

  • Examples of FAQ Content:
    • Blog posts: “Top 5 Questions About [Your Product/Service].”
    • Videos: Quick how-to tutorials.
    • Resource Libraries: Centralized hubs for customer inquiries.

Engaging Your Audience Directly

Use Polls and Surveys

Polls on platforms like Instagram or Facebook allow you to ask your audience directly about their preferences.

Benefits of Polling:

  • Gather real-time feedback.
  • Engage followers in meaningful conversations.
  • Generate content ideas from poll results.

Ask Open-Ended Questions

Posting open-ended questions on social media can spark valuable discussions and provide fresh insights for content creation.


Tools and Best Practices for Social Listening

Social Listening Tools

Tips for Success

  • Set Alerts for Misspellings: Track variations of your brand name or product names.
  • Monitor Niche Platforms: Stay active where your audience engages, even if you don’t post content there.
  • Analyze Sentiment: Use tools to assess the tone of conversations about your brand.

Why Social Listening Is a Game-Changer

Social listening allows businesses to create content that truly resonates with their audience. By understanding what your customers want, you can position your brand as a trusted resource, driving engagement and conversions.


Conclusion: Take Your Content Marketing to the Next Level

Social listening is the secret weapon for creating audience-driven content. By monitoring conversations, tracking hashtags, and engaging directly with your audience, you can craft content that informs, engages, and converts.

At Amber 90, we specialize in helping businesses master social listening. Let us help you turn insights into actionable content that drives results.

Contact us today to learn more about our content marketing solutions!

How AI Voice Agents Are Revolutionizing Business Interactions in 2025

Introduction

In 2025, artificial intelligence (AI) continues to transform how businesses operate, especially in customer service. Among the most impactful innovations are AI Voice Agents—advanced tools that enhance customer interactions with natural, automated conversations. These agents offer tradespeople and small-to-medium-sized enterprises (SMEs) a powerful way to streamline operations, improve customer satisfaction, and scale their services.

At Amber 90, we bring this cutting-edge technology to you with our AI.1 solution, an all-in-one (A.I.1) CRM that includes AI Voice Agents tailored to your business needs.


What Are AI Voice Agents?

AI Voice Agents are sophisticated systems that use natural language processing and speech recognition to handle customer calls effortlessly. Integrated with CRM tools, they can manage inquiries, collect data, and even trigger workflows, all while maintaining a conversational tone that feels human. These agents work 24/7, ensuring continuous support without downtime.

Key Features:

  • Natural Conversations: Engage customers with human-like dialogue.
  • Speech Recognition: Accurately transcribe and interpret spoken words.
  • Customizability: Adapt responses to reflect your brand’s personality.
  • Workflow Integration: Automate tasks like appointment scheduling or follow-ups.

Benefits of AI Voice Agents for Tradespeople and SMEs

  1. Enhanced Customer Service
    AI Voice Agents reduce wait times and provide immediate answers to common questions, ensuring a seamless customer experience.
  2. Operational Efficiency
    Automating routine tasks allows human staff to focus on more complex, value-added activities.
  3. Cost Savings
    By reducing the need for large customer service teams, businesses save on staffing costs while minimizing human error.
  4. Scalability
    Whether you’re a growing SME or a busy tradesperson, AI Voice Agents can handle increasing call volumes with ease.
  5. Customizability
    Tailored responses ensure the AI Voice Agent represents your brand accurately, building trust and consistency.

Amber 90’s AI.1 Solution: The All-in-One CRM

Amber 90’s AI.1 solution integrates Voice Agents with powerful CRM features, making it a game-changer for businesses.

Features of AI.1:

  • AI-Powered Call Handling: Manage inbound calls, update contact records, and initiate workflows automatically.
  • Seamless Integration: Works with your existing business tools for smooth implementation.
  • Customizable Agents: Tailor responses to match your brand’s tone and messaging.
  • 24/7 Availability: Keep your business operational around the clock.

Real-World Applications

  • Tradespeople: Automate appointment bookings and service inquiries, ensuring no call goes unanswered.
  • Small Businesses: Use AI Voice Agents to handle FAQs, collect customer data, and improve follow-up efficiency.
  • SMEs: Scale your operations by managing increased call volumes without hiring additional staff.

The Future of AI in Customer Service

The adoption of the agents is expected to become standard practice in customer service by 2025. As businesses prioritize efficiency and customer satisfaction, AI solutions will play a pivotal role in maintaining a competitive edge. Amber 90 is committed to staying at the forefront of this innovation with our AI.1 solution.


Why Choose Amber 90?

Amber 90 provides a white-labeled, all-in-one CRM solution designed to simplify operations and enhance customer service. With AI Voice Agents, we help businesses:

  • Improve customer satisfaction.
  • Automate routine tasks.
  • Save time and resources.

Conclusion

AI Voice Agents are transforming customer service, offering businesses an opportunity to improve efficiency and customer satisfaction. With Amber 90’s AI.1 solution, tradespeople and SMEs can harness the power of AI to stay ahead of the competition.

Contact Amber 90 today to learn how we can help your business succeed with AI-powered solutions!

Get More Out of Your LinkedIn Ads in 2025

Introduction

LinkedIn continues to lead in B2B marketing, offering tools that help brands maximize their reach and connect with key audiences. With the latest updates to Campaign Manager, LinkedIn provides features designed to make advertising more efficient and effective. These updates, which include Companies, Data-Driven Attribution, Measurement Insights, and Qualified Leads Optimization, allow businesses to improve their strategies and boost their return on investment (ROI).

This guide will explain how to use these new tools to enhance your LinkedIn advertising campaigns. By the end, you’ll see how these features can transform your marketing efforts.


Why LinkedIn Ads Are a Must for Marketers

LinkedIn is not just a professional networking site; it’s also one of the most effective platforms for B2B advertising. It offers unmatched opportunities to connect with professionals and decision-makers. With these new tools, LinkedIn is helping marketers refine their strategies and achieve better results.

As explained in LinkedIn’s article “New Ways to Get Even More Out of Your LinkedIn Ads”, the platform’s latest features take its advertising capabilities to the next level.


How to Use LinkedIn’s New Ad Features

1. Companies: Gain Better Insights into Engagement

The Companies tool replaces the Company Engagement Report. It offers deeper insights into how businesses interact with your brand on LinkedIn. This includes engagement levels like low, medium, high, and very high.

Why It’s Helpful:

  • You can identify which companies are most engaged with your content.
  • The tool allows you to filter and analyze paid and organic metrics together.
  • You can save these reports as audiences for future campaigns.

Example: If you notice a particular industry engaging more with your campaigns, you can create targeted ads specifically for that audience.


2. Data-Driven Attribution: See the Full Customer Journey

Data-Driven Attribution replaces the outdated last-touch model. It shows how every touchpoint in a customer’s journey contributes to lead generation.

Why It’s Helpful:

  • It helps you understand which parts of your strategy are working best.
  • You can allocate your budget to the campaigns that deliver the best results.
  • It allows you to improve your media strategy using actionable insights.

Example: You might find that video ads are driving initial interest, while carousel ads are converting leads. Knowing this can help you plan your content mix better.


3. Measurement Insights: Simplify Reporting

The new Measurement Insights tab gives you a centralized dashboard to evaluate your campaign performance. It consolidates data across members, companies, campaigns, and ad formats.

Why It’s Helpful:

  • It eliminates the need to switch between tabs for different reports.
  • It allows you to spot trends and improve your strategy in real time.
  • You can easily share performance data with your team and stakeholders.

Example: A marketing manager can use this tool to quickly see if a new ad format is outperforming others, allowing for faster decision-making.


4. Qualified Leads Optimization: Focus on the Best Prospects

This feature integrates with your CRM to target leads that match specific criteria. By using Conversion API (CAPI), you can share data about qualified leads with LinkedIn, which will then find similar prospects.

Why It’s Helpful:

  • It ensures your campaigns focus on leads most likely to convert.
  • It reduces wasted ad spend on unqualified leads.
  • It improves collaboration between your sales and marketing teams.

Example: A software company could share data about its best clients, and LinkedIn’s tool will target similar prospects, improving lead quality.


Tips for Maximizing LinkedIn Ad Success

  1. Combine Paid and Organic Efforts: Use the Companies tool to understand how organic engagement can support your paid campaigns.
  2. Analyze the Full Funnel: Leverage Data-Driven Attribution to understand which tactics are driving results at each stage.
  3. Keep Reports Simple: Regularly use Measurement Insights to track performance and adjust your strategy.
  4. Focus on Quality: Use Qualified Leads Optimization to prioritize prospects that align with your ideal customer profile.

How Amber 90 Can Help

While these tools are powerful, making the most of them requires expertise. Amber 90 specializes in helping businesses optimize their LinkedIn advertising strategies.

How We Help:

  • Custom Campaigns: We design strategies that use LinkedIn’s latest features to target your ideal audience.
  • Data-Driven Insights: Our team analyzes campaign data to refine your approach and improve results.
  • Engaging Content: We create high-quality ads that capture attention and drive engagement.
  • Lead Optimization: We focus on helping you connect with prospects who are ready to convert.

Why LinkedIn Should Be Part of Your Strategy

LinkedIn’s tools make it easier than ever to connect with decision-makers and professionals. By using these features, you can improve your ROI and build stronger relationships with your audience.

Amber 90 has the expertise to help your brand succeed on LinkedIn. Whether you’re new to the platform or looking to refine your approach, we’re here to guide you every step of the way.


Ready to Grow with LinkedIn Ads?
Contact Amber 90 today to learn how we can help you unlock the full potential of LinkedIn advertising.

Why Canadian Small Businesses Must Embrace Digital Marketing

Why Digital Marketing Is Essential for Canadian Small Businesses

Canadian small businesses are navigating a perfect storm of challenges: the lingering effects of the pandemic, rising interest rates, economic instability, and decreased consumer spending. For many, survival hinges on making every dollar count, and traditional marketing methods often fall short in today’s fast-paced, digital-first world.

This is where digital marketing steps in. It’s not just an option anymore—it’s a necessity. At Amber 90, we specialize in empowering small businesses to thrive in the digital age with strategies that drive measurable results.


The Digital Shift Is Non-Negotiable

The way consumers interact with businesses has fundamentally changed. Online research, social media, and e-commerce now dominate the customer journey, making digital presence essential for success.

Did you know that 65% of Canadians prefer online shopping? This stat underscores the importance of meeting customers where they are—online. Digital marketing offers small businesses cost-effective ways to reach their audience at the right time with the right message.

At Amber 90, we help businesses adapt to this digital shift with strategies tailored to their unique needs. Whether it’s creating a website, optimizing for search engines, or running online ads, we ensure every effort aligns with your business goals.


The Power of Social Media

Social media platforms like Facebook, Instagram, TikTok, and LinkedIn are more than just communication tools—they’re business growth engines. These platforms enable small businesses to:

  • Build brand awareness.
  • Engage directly with customers.
  • Drive traffic and sales.

Canadian small businesses have achieved incredible success by leveraging social media. For example, local coffee shops and boutique stores have grown their customer bases and revenue through targeted social campaigns.

Amber 90’s social media expertise ensures your business maximizes these opportunities. From crafting engaging posts to running ad campaigns, we help you connect with your audience authentically.


Influencers and User-Generated Content

Influencers and user-generated content (UGC) are game-changers in the digital marketing world. By partnering with influencers who resonate with your target audience, small businesses can tap into pre-built communities of potential customers.

UGC, on the other hand, adds a layer of authenticity. When customers share genuine experiences with your brand, it builds trust and credibility.

Amber 90 specializes in influencer collaborations and UGC strategies that amplify your brand’s reach and reputation. We help you choose the right partners and create campaigns that resonate.


Content Is King

In the digital world, content remains king. High-quality content does more than attract attention—it establishes your business as an authority in your industry.

From blog posts and videos to podcasts and infographics, there are countless ways to connect with your audience. But consistency is key. Regularly publishing valuable, engaging content keeps your business top of mind and fosters customer loyalty.

Amber 90’s content marketing services ensure your message cuts through the noise. We craft strategies that highlight your expertise and drive meaningful engagement.


Conclusion: Embracing Digital Marketing Is the Path to Growth

For Canadian small businesses, embracing digital marketing is no longer optional—it’s essential for survival and growth. By leveraging social media, influencer collaborations, and high-quality content, you can navigate today’s challenges and position your business for long-term success.

At Amber 90, we’re passionate about helping small businesses thrive in the digital landscape. Let us guide you through the process, providing the tools and expertise needed to elevate your brand and grow your customer base.

Ready to transform your business? Contact Amber 90 today and take the first step toward digital success.

LinkedIn Posting Made Simple

Expert Tips to Boost Engagement and Build Connections on LinkedIn

LinkedIn isn’t just a professional networking platform—it’s a space where meaningful conversations create opportunities. Whether you’re sharing insights, commenting on trends, or celebrating milestones, every post is a chance to connect with like-minded professionals.

At Amber 90, we understand that crafting the perfect LinkedIn post requires more than just hitting “publish.” It’s about strategy, authenticity, and consistency. Drawing from LinkedIn’s own tips, here’s how to elevate your LinkedIn game and strengthen your professional presence in 2025.


Step 1: Set the Foundation for Success

Complete Your Profile

Before posting, ensure your profile is fully optimized. Did you know that profiles with complete information receive up to 5x more views? This simple step can increase the visibility of your posts.

Include sections like:

  • A professional photo
  • Industry and location
  • Skills and summary
  • Current role and education

Fine-Tune Your Post Settings

Set your post visibility to “Anyone” to maximize reach. This ensures your content appears on your connections’ feeds, in search results, and even on your public profile.

Build and Engage Your Network

A strong network amplifies your content’s reach. Make it a habit to connect with colleagues, clients, and alumni. Regularly engaging with their posts builds reciprocal relationships and keeps you visible.


Step 2: Write Posts That Grab Attention

Find Your Voice

Your audience craves authenticity. By sharing personal experiences, actionable insights, or addressing trending topics, you can resonate with readers.

Structure Your Posts for Impact

  • Hook Your Reader Early:
    • Share a surprising stat: “The average manager wastes 12 hours weekly—here’s how to reclaim that time.”
    • Ask a bold question: “What if your top-performing employee is secretly holding your team back?”
    • Make a thought-provoking statement: “Remote work is overrated.”
  • Break Up Text for Readability:
    Use short paragraphs and white space to make posts easy to skim, especially on mobile devices.

Step 3: Share Content That Resonates

Reflect on Career Lessons

Share pivotal moments, challenges, or advice that others can apply to their own journeys. For instance:
“What I wish I’d known when I started my career in [field].”

Comment on Industry Trends

Showcase your unique perspective on current events or innovations. Example:
“Here’s how [industry trend] is reshaping the future of [sector].”

Celebrate Professional Milestones

Share achievements or team wins with a personal touch. For example:
“Our team just launched [project/product]. Here’s what we learned along the way.”

Go Behind the Scenes

Let your audience see your work environment or day-to-day activities. Example:
“A sneak peek into our latest brainstorming session—here’s how we approached [challenge].”


Step 4: Use Formatting and Features to Enhance Posts

Incorporate Hashtags Thoughtfully

Use 3-5 relevant hashtags to boost discoverability. Example: #LeadershipTips, #MarketingStrategy, #CareerGrowth.

Leverage Mentions and Tags

Tagging individuals or companies encourages engagement and expands your reach.

Explore Content Formats

  • Video:
    • Keep it between 30 seconds and 2 minutes.
    • Add captions for accessibility.
  • Images:
    • Use high-quality photos, infographics, or team snapshots.
  • Polls:
    • Engage your audience with questions to spark discussions.
  • Documents:
    • Share presentations or reports with a compelling summary.

Step 5: Engage With Your Audience

Respond to Comments

Thank commenters, answer questions, and encourage further dialogue. Example:
“Hi Jen, thanks for sharing! Can you elaborate on how you tackled [specific challenge]?”

Ask for Feedback

Encourage readers to share their perspectives or tag others who might benefit.

Stay Consistent

Post regularly (1-2 times per week) and keep a running list of content ideas for inspiration.


Step 6: Measure and Improve

Use LinkedIn Analytics to track your performance:

  • Impressions: How many times your post was seen.
  • Engagement: Reactions, comments, and shares.
  • Audience Insights: Demographics of viewers.

Refine your strategy based on what performs best to continuously improve engagement.


Conclusion: Authenticity Wins on LinkedIn

The key to LinkedIn success is showing up authentically and consistently. Share your insights, celebrate milestones, and always invite your audience into the conversation.

At Amber 90, we’re here to help you navigate LinkedIn’s unique ecosystem and make your professional presence shine.

Ready to elevate your LinkedIn strategy? Let’s connect and build a plan that works for you.

Where Social Platforms Stand on External Links in 2025: A Guide for Marketers

For marketers, external links are a cornerstone of driving traffic and generating leads. But in 2025, social media platforms are making this more challenging than ever, as they prioritize keeping users engaged within their apps over sending them to external sites.

So, how can you navigate this landscape effectively? This guide will break down how major platforms treat external links, explore the impact on referral traffic, and share actionable strategies to optimize your content.

At Amber 90, we help marketers and businesses stay ahead of trends and maximize their digital presence. Here’s what you need to know.


Why Social Platforms Limit External Links

Social platforms rely on user engagement to generate ad revenue. Encouraging users to click away from their platform disrupts this model, so many platforms either limit the visibility of external links or penalize them outright.

Key Challenges for Marketers:

  • Reduced Reach: Link-based posts often see less organic distribution.
  • Increased Costs: Platforms like LinkedIn encourage paid promotions to amplify link visibility.
  • Algorithmic Bias: Platforms prioritize native content that keeps users engaged over posts with external links.

Understanding these challenges is the first step in crafting a strategy that works.


How Major Social Platforms Handle External Links

1. Facebook

  • Current Stance: Facebook doesn’t officially penalize link posts, but their visibility has declined over time.
  • Key Stats: Less than 5% of posts in user feeds contain external links, with a growing emphasis on Reels and AI-recommended content.
  • Best Practices:
    • Use Reels or carousel posts to share insights and direct users to links in comments or bios.
    • Pair links with engaging visuals or video content to boost reach.

2. Instagram

  • Current Stance: Links aren’t allowed in captions or comments but can be included in Stories and bios.
  • Impact: External links see limited reach beyond your followers.
  • Best Practices:
    • Use link stickers in Stories to make access seamless.
    • Leverage tools like Linktree to optimize your bio for multiple links.

3. Threads

  • Current Stance: Threads claims not to penalize links, though user behaviour may limit engagement with link-based posts.
  • Best Practices:
    • Share engaging content that naturally integrates links without making them the focus.

4. X (formerly Twitter)

  • Current Stance: Explicitly limits the reach of link-based posts.
  • Notable Insight: Elon Musk has publicly stated that links are deprioritized in favour of native content.
  • Best Practices:
    • Use multimedia posts to tell a story, then include links in replies or threads.
    • Focus on starting conversations and sharing links as follow-ups.

5. TikTok

  • Current Stance: Links can’t be added to captions or comments but are supported in bios and paid ads.
  • Impact: TikTok blocks links to competitors like Amazon but allows seamless integration for TikTok Shop.
  • Best Practices:
    • Collaborate with influencers to drive traffic indirectly.
    • Use TikTok Ads for direct conversions with embedded links.

6. Snapchat

  • Current Stance: Links are supported in Stories but not in public posts.
  • Best Practices:
    • Focus on creating dynamic, engaging Snaps with clear CTAs to encourage clicks.

7. LinkedIn

  • Current Stance: Reduces the size of link previews for unpaid posts, encouraging paid promotions.
  • Impact: Link-based posts often see lower organic reach.
  • Best Practices:
    • Pair links with professional insights or thought leadership content.
    • Include links in comments or articles for improved engagement.

How Marketers Can Adapt and Succeed

1. Create Platform-Specific Content

Tailor your posts to fit the unique features and audience expectations of each platform.

  • Example: On TikTok, prioritize short, engaging videos with subtle calls to action.

2. Focus on Native Formats

Platforms favour native content that keeps users engaged. Use Stories, Reels, or carousels to maximize reach while embedding links strategically.

3. Leverage Paid Ads

Invest in paid promotions to amplify the reach of link-based content, especially on LinkedIn and TikTok.

4. Use Analytics to Refine Strategy

Monitor performance metrics to understand what content resonates and adjust your strategy accordingly.

5. Optimize Landing Pages

Ensure that links direct users to mobile-friendly, fast-loading landing pages that drive conversions.


The Future of External Links on Social Media

Social platforms are unlikely to reverse their trend of deprioritizing external links. Instead, marketers will need to adapt by:

  • Diversifying Traffic Sources: Don’t rely solely on social media—invest in email marketing, SEO, and other channels.
  • Exploring Emerging Platforms: Platforms like Bluesky, which embrace external links, could offer new opportunities.

Conclusion: Mastering External Links on Social Media

While social platforms are making it harder to drive traffic with external links, a strategic approach can help you maintain visibility and grow your audience. By understanding platform-specific limitations and focusing on value-driven, native content, you can turn these challenges into opportunities.

Ready to optimize your social media strategy?

  • Partner with Amber 90 for expert guidance and cutting-edge solutions tailored to your business.
  • Let’s navigate the future of social media marketing together.

Contact us today to start driving results in 2025!