Facebook Instagram Linkedin
Facebook Twitter Instagram Linkedin

Month: January 2025

Stop Wasting Ad Spend: How LinkedIn Ads Help You Find Your Perfect Audience

Posted on by amber90

Introduction: LinkedIn Updates Targeting

Ineffective ad targeting costs B2B marketers millions of dollars annually. Ads delivered to the wrong audience not only waste precious marketing budgets but also fail to generate the desired ROI.

LinkedIn Ads offers a game-changing solution. With advanced targeting tools, LinkedIn helps marketers deliver their message to the right people—every time. In this blog, we’ll explore how LinkedIn Ads can help you eliminate ad waste, connect with your perfect audience, and maximize ROI.

The True Cost of Poor Ad Targeting

We’ve all encountered poorly targeted ads—like ads for expensive cookware shown to someone who barely cooks. For businesses, these missteps go beyond being annoying; they waste significant marketing dollars and fail to achieve results.

According to LinkedIn, ad waste remains one of the biggest challenges in B2B marketing. Delivering ads to the wrong audience is like sending a letter to the wrong address—no matter how great the message, it never reaches the right recipient.

Why LinkedIn Ads Are the Perfect Solution

LinkedIn provides targeting capabilities unmatched by other platforms. Its deep professional data allows businesses to precisely target the right audience.

Key Features of LinkedIn Ads

  1. Advanced Audience Segmentation:
    • Target by job title, industry, company size, and more.
    • Access insights from LinkedIn’s trusted professional network.
  2. LinkedIn Audience Network:
    • Extend your reach beyond LinkedIn while maintaining targeting accuracy.
  3. AI-Powered Optimization:
    • Leverage AI to refine targeting and improve campaign efficiency.

LinkedIn’s “Only on LinkedIn Ads” Campaign

LinkedIn’s latest campaign highlights the absurdity of poor ad targeting. Through creative video spots, LinkedIn dramatizes what happens when ads reach the wrong audience.

  • “Forklift” Video: A forklift ad is humorously shown to financiers who would never need such equipment.
  • “Server” Video: A state-of-the-art server is pitched to archeologists instead of IT professionals.

This campaign emphasizes the importance of precise targeting—something LinkedIn Ads excels at delivering.

Maximizing ROI with LinkedIn Ads

1. Define Your Ideal Customer Profile (ICP)

Understand your target audience’s demographics, job roles, and pain points.

2. Test and Refine Your Targeting

Run A/B tests to identify the most effective audience segments.

3. Analyze Campaign Performance

Use LinkedIn’s analytics tools to track engagement and adjust your strategy.

4. Extend Your Reach with the LinkedIn Audience Network

Target your audience on trusted third-party sites to amplify your campaign’s impact.

Why Precise Targeting Matters in 2025

In today’s competitive B2B landscape, targeting precision is no longer optional—it’s essential. Effective targeting ensures:

  • Better ROI on ad spend.
  • Higher-quality leads.
  • A stronger connection with decision-makers.

LinkedIn Ads gives you the tools to deliver ads that reach the right people, at the right time, with the right message.

Conclusion

Stop wasting your marketing budget on the wrong audience. With LinkedIn Ads, you can deliver your message directly to the people who matter most. Whether you’re building awareness, generating leads, or nurturing relationships, LinkedIn’s advanced targeting tools help you achieve your goals.

Ready to find your perfect audience? Contact us to get started with LinkedIn Ads today.

Instagram’s Vertical-Aligned Grid Redefines Your Profile Strategy

Posted on by amber90

A New Era for Instagram Profiles

Instagram has rolled out a major update to its profile grid, introducing a vertical-aligned thumbnail format. This shift aligns with Instagram’s focus on vertical content like Reels and positions the platform as a stronger competitor to TikTok. While some users have expressed frustration, Instagram is introducing new customization tools to ease the transition.

For marketers, this update presents challenges but also offers exciting opportunities to refresh your Instagram strategy, optimize your profile, and re-engage your audience.

What’s Changed in the Instagram Profile Grid?

Instagram’s new vertical grid replaces the classic square thumbnails with taller, vertically-aligned thumbnails. This change better accommodates the vertical photo and video formats that dominate the platform today.

Why the Change?

  • Vertical Content Dominance: Most content uploaded to Instagram is now vertical. The new grid enhances the display of photos and videos.
  • Competition with TikTok: By focusing on vertical content, Instagram aims to position itself as a top alternative to TikTok.
  • User Experience: Vertical thumbnails offer a better visual experience for users scrolling through profiles.

New Features to Customize Your Profile

Instagram is rolling out additional updates to give users more control over their profiles:

  1. Grid Reordering: Users will soon be able to reorder their grid layout, enabling them to showcase their best posts or create visually cohesive designs.
  2. Highlight Integration: Instagram is testing moving Highlights into the grid, with options to rearrange and customize them.
  3. Direct Grid Posting: A new feature will let users post content directly to their grid, bypassing the feed entirely.

Challenges for Marketers and Creators

For users who meticulously designed grid layouts with square images, this update has disrupted carefully curated profiles. Instagram acknowledges this and plans to introduce tools to adjust thumbnail displays.

While this may feel like a setback, it’s also an opportunity for marketers to rethink how they present their content and use Instagram’s new tools to their advantage.

How Marketers Should Adapt to Instagram’s Vertical Grid

1. Refresh Your Profile Content

The new vertical grid provides a chance to revisit older content. Since only a small percentage of your followers see your posts the first time, reposting optimized content is an effective strategy.

Steps to Refresh Your Content:

  • Analyze Engagement: Identify high-performing posts to repost.
  • Reformat for Vertical Display: Ensure images and videos look their best in the vertical grid.
  • Add Updated Captions: Use new captions to provide fresh context or updates.

2. Optimize for the Vertical Format

With the focus on vertical content, marketers should prioritize content that looks great in this format:

  • Video Content: Reels and vertical videos should be the centerpiece of your strategy.
  • Portrait Photos: Avoid posting square or landscape images without testing how they appear in the new layout.

3. Leverage Grid Reordering and Highlights

Grid reordering is a game-changer for marketers, allowing for strategic profile curation.

  • Showcase Evergreen Content: Highlight timeless posts that resonate with your audience.
  • Create Thematic Grids: Organize your content by themes, such as campaigns, testimonials, or product launches.
  • Update Highlights: Use Highlights to keep important stories front and center.

4. Repost Content to Maximize Reach

Instagram’s algorithm limits how many followers see your posts. Studies show that, on average, only 10-20% of your audience sees a post the first time. Reposting ensures your best content reaches more users.

How to Repost Effectively:

  • Space reposts over weeks or months to avoid redundancy.
  • Refresh captions or hashtags for a new spin.
  • Use Instagram Insights to identify the best times to repost.

5. Test Direct Grid Posting

With the new direct grid posting feature, you can share content exclusively on your profile grid.

  • Use this feature for announcements or evergreen content.
  • Pair it with grid reordering to strategically highlight important posts.

Opportunities for Marketers

This update isn’t just about adapting to a new format—it’s about leveraging the change to stand out:

  • Increased Engagement: Vertical thumbnails provide a better user experience, encouraging profile visits and interactions.
  • Content Repurposing: Reposting optimized content saves time while maximizing impact.
  • Brand Creativity: The ability to reorder grids and integrate Highlights allows for innovative profile designs that reflect your brand identity.

Conclusion: Embrace the Change

Instagram’s vertical grid update is a significant shift, but it’s also an opportunity for marketers and creators to refresh their profiles, re-engage their audiences, and showcase their brands in new and exciting ways.

By leveraging tools like grid reordering, Highlight integration, and reposting strategies, marketers can adapt to this new format while maximizing their content’s impact.

Ready to take your Instagram strategy to the next level? Contact Amber 90 for expert guidance on adapting to social media updates and optimizing your content strategy.

Unlock the Secrets of Social Listening

Posted on by amber90

Introduction: Are You Listening to Your Audience?

In today’s digital landscape, understanding your audience is key to creating content that resonates. Social listening—monitoring online conversations to gather insights—offers businesses a competitive edge. By tapping into what your audience is already saying, you can craft content that informs, engages, and converts.

At Amber 90, we help businesses leverage social listening to align their marketing strategies with audience expectations. In this blog, we’ll explore how social listening works and how it can transform your content marketing.

What Is Social Listening?

Social listening involves tracking conversations, hashtags, and mentions across social media and other platforms to understand your audience better. This strategy goes beyond monitoring your own brand; it provides valuable insights into industry trends, competitor activity, and customer pain points.

Why Social Listening Matters

  • Improved Customer Service: Understand and address concerns more effectively.
  • Content Ideas: Identify what your audience wants to learn or discuss.
  • Better Engagement: Create content that feels relevant and valuable to your audience.

How to Use Social Listening to Create Better Content

Learn the Hashtags Your Audience Uses

Your audience might not use the same terms or hashtags that your marketing team does. It’s crucial to monitor the hashtags and language your audience prefers.

  • Track Influencers: Follow industry influencers to see which hashtags they use.
  • Stay Updated: Use tools like Google Trends or BuzzSumo to identify trending terms.

Monitor Competitor Mentions

Understanding what customers say about your competitors can provide valuable insights.

  • Common Questions: Note recurring customer inquiries directed at competitors and create content addressing these topics.
  • Competitor Campaigns: Monitor hashtags or taglines competitors use to identify gaps or opportunities.

Go Beyond Facebook and X

While Facebook and X dominate social media, your audience might be active on niche platforms.

  • Reddit and Quora: Look for discussions about your industry or brand.
  • Review Sites: Platforms like Yelp and Google can reveal customer sentiment and inspire content ideas.

Turning Social Listening Insights Into Actionable Content

Create Bottom-of-Funnel (BOFU) Content

BOFU content targets customers who are ready to convert.

  • Direct and Assertive: Focus on solving specific pain points.
  • Supported by Data: Use insights from social listening to back up your claims.
  • Call-to-Action: Encourage immediate action with clear CTAs.

Answer Frequently Asked Questions (FAQs)

Collaborate with sales and customer service teams to identify common customer questions.

  • Examples of FAQ Content:
    • Blog posts: “Top 5 Questions About [Your Product/Service].”
    • Videos: Quick how-to tutorials.
    • Resource Libraries: Centralized hubs for customer inquiries.

Engaging Your Audience Directly

Use Polls and Surveys

Polls on platforms like Instagram or Facebook allow you to ask your audience directly about their preferences.

Benefits of Polling:

  • Gather real-time feedback.
  • Engage followers in meaningful conversations.
  • Generate content ideas from poll results.

Ask Open-Ended Questions

Posting open-ended questions on social media can spark valuable discussions and provide fresh insights for content creation.

Tools and Best Practices for Social Listening

Social Listening Tools

Tips for Success

  • Set Alerts for Misspellings: Track variations of your brand name or product names.
  • Monitor Niche Platforms: Stay active where your audience engages, even if you don’t post content there.
  • Analyze Sentiment: Use tools to assess the tone of conversations about your brand.

Why Social Listening Is a Game-Changer

Social listening allows businesses to create content that truly resonates with their audience. By understanding what your customers want, you can position your brand as a trusted resource, driving engagement and conversions.

Conclusion: Take Your Content Marketing to the Next Level

Social listening is the secret weapon for creating audience-driven content. By monitoring conversations, tracking hashtags, and engaging directly with your audience, you can craft content that informs, engages, and converts.

At Amber 90, we specialize in helping businesses master social listening. Let us help you turn insights into actionable content that drives results.

Contact us today to learn more about our content marketing solutions!

How AI Voice Agents Are Revolutionizing Business Interactions in 2025

Posted on by amber90

Introduction

In 2025, artificial intelligence (AI) continues to transform how businesses operate, especially in customer service. Among the most impactful innovations are AI Voice Agents—advanced tools that enhance customer interactions with natural, automated conversations. These agents offer tradespeople and small-to-medium-sized enterprises (SMEs) a powerful way to streamline operations, improve customer satisfaction, and scale their services.

At Amber 90, we bring this cutting-edge technology to you with our AI.1 solution, an all-in-one (A.I.1) CRM that includes AI Voice Agents tailored to your business needs.

What Are AI Voice Agents?

AI Voice Agents are sophisticated systems that use natural language processing and speech recognition to handle customer calls effortlessly. Integrated with CRM tools, they can manage inquiries, collect data, and even trigger workflows, all while maintaining a conversational tone that feels human. These agents work 24/7, ensuring continuous support without downtime.

Key Features:

  • Natural Conversations: Engage customers with human-like dialogue.
  • Speech Recognition: Accurately transcribe and interpret spoken words.
  • Customizability: Adapt responses to reflect your brand’s personality.
  • Workflow Integration: Automate tasks like appointment scheduling or follow-ups.

Benefits of AI Voice Agents for Tradespeople and SMEs

  1. Enhanced Customer Service
    AI Voice Agents reduce wait times and provide immediate answers to common questions, ensuring a seamless customer experience.
  2. Operational Efficiency
    Automating routine tasks allows human staff to focus on more complex, value-added activities.
  3. Cost Savings
    By reducing the need for large customer service teams, businesses save on staffing costs while minimizing human error.
  4. Scalability
    Whether you’re a growing SME or a busy tradesperson, AI Voice Agents can handle increasing call volumes with ease.
  5. Customizability
    Tailored responses ensure the AI Voice Agent represents your brand accurately, building trust and consistency.

Amber 90’s AI.1 Solution: The All-in-One CRM

Amber 90’s AI.1 solution integrates Voice Agents with powerful CRM features, making it a game-changer for businesses.

Features of AI.1:

  • AI-Powered Call Handling: Manage inbound calls, update contact records, and initiate workflows automatically.
  • Seamless Integration: Works with your existing business tools for smooth implementation.
  • Customizable Agents: Tailor responses to match your brand’s tone and messaging.
  • 24/7 Availability: Keep your business operational around the clock.

Real-World Applications

  • Tradespeople: Automate appointment bookings and service inquiries, ensuring no call goes unanswered.
  • Small Businesses: Use AI Voice Agents to handle FAQs, collect customer data, and improve follow-up efficiency.
  • SMEs: Scale your operations by managing increased call volumes without hiring additional staff.

The Future of AI in Customer Service

The adoption of the agents is expected to become standard practice in customer service by 2025. As businesses prioritize efficiency and customer satisfaction, AI solutions will play a pivotal role in maintaining a competitive edge. Amber 90 is committed to staying at the forefront of this innovation with our AI.1 solution.

Why Choose Amber 90?

Amber 90 provides a white-labeled, all-in-one CRM solution designed to simplify operations and enhance customer service. With AI Voice Agents, we help businesses:

  • Improve customer satisfaction.
  • Automate routine tasks.
  • Save time and resources.

Conclusion

AI Voice Agents are transforming customer service, offering businesses an opportunity to improve efficiency and customer satisfaction. With Amber 90’s AI.1 solution, tradespeople and SMEs can harness the power of AI to stay ahead of the competition.

Contact Amber 90 today to learn how we can help your business succeed with AI-powered solutions!

Get More Out of Your LinkedIn Ads in 2025

Posted on by amber90

Introduction

LinkedIn continues to lead in B2B marketing, offering tools that help brands maximize their reach and connect with key audiences. With the latest updates to Campaign Manager, LinkedIn provides features designed to make advertising more efficient and effective. These updates, which include Companies, Data-Driven Attribution, Measurement Insights, and Qualified Leads Optimization, allow businesses to improve their strategies and boost their return on investment (ROI).

This guide will explain how to use these new tools to enhance your LinkedIn advertising campaigns. By the end, you’ll see how these features can transform your marketing efforts.

Why LinkedIn Ads Are a Must for Marketers

LinkedIn is not just a professional networking site; it’s also one of the most effective platforms for B2B advertising. It offers unmatched opportunities to connect with professionals and decision-makers. With these new tools, LinkedIn is helping marketers refine their strategies and achieve better results.

As explained in LinkedIn’s article “New Ways to Get Even More Out of Your LinkedIn Ads”, the platform’s latest features take its advertising capabilities to the next level.

How to Use LinkedIn’s New Ad Features

1. Companies: Gain Better Insights into Engagement

The Companies tool replaces the Company Engagement Report. It offers deeper insights into how businesses interact with your brand on LinkedIn. This includes engagement levels like low, medium, high, and very high.

Why It’s Helpful:

  • You can identify which companies are most engaged with your content.
  • The tool allows you to filter and analyze paid and organic metrics together.
  • You can save these reports as audiences for future campaigns.

Example: If you notice a particular industry engaging more with your campaigns, you can create targeted ads specifically for that audience.

2. Data-Driven Attribution: See the Full Customer Journey

Data-Driven Attribution replaces the outdated last-touch model. It shows how every touchpoint in a customer’s journey contributes to lead generation.

Why It’s Helpful:

  • It helps you understand which parts of your strategy are working best.
  • You can allocate your budget to the campaigns that deliver the best results.
  • It allows you to improve your media strategy using actionable insights.

Example: You might find that video ads are driving initial interest, while carousel ads are converting leads. Knowing this can help you plan your content mix better.

3. Measurement Insights: Simplify Reporting

The new Measurement Insights tab gives you a centralized dashboard to evaluate your campaign performance. It consolidates data across members, companies, campaigns, and ad formats.

Why It’s Helpful:

  • It eliminates the need to switch between tabs for different reports.
  • It allows you to spot trends and improve your strategy in real time.
  • You can easily share performance data with your team and stakeholders.

Example: A marketing manager can use this tool to quickly see if a new ad format is outperforming others, allowing for faster decision-making.

4. Qualified Leads Optimization: Focus on the Best Prospects

This feature integrates with your CRM to target leads that match specific criteria. By using Conversion API (CAPI), you can share data about qualified leads with LinkedIn, which will then find similar prospects.

Why It’s Helpful:

  • It ensures your campaigns focus on leads most likely to convert.
  • It reduces wasted ad spend on unqualified leads.
  • It improves collaboration between your sales and marketing teams.

Example: A software company could share data about its best clients, and LinkedIn’s tool will target similar prospects, improving lead quality.

Tips for Maximizing LinkedIn Ad Success

  1. Combine Paid and Organic Efforts: Use the Companies tool to understand how organic engagement can support your paid campaigns.
  2. Analyze the Full Funnel: Leverage Data-Driven Attribution to understand which tactics are driving results at each stage.
  3. Keep Reports Simple: Regularly use Measurement Insights to track performance and adjust your strategy.
  4. Focus on Quality: Use Qualified Leads Optimization to prioritize prospects that align with your ideal customer profile.

How Amber 90 Can Help

While these tools are powerful, making the most of them requires expertise. Amber 90 specializes in helping businesses optimize their LinkedIn advertising strategies.

How We Help:

  • Custom Campaigns: We design strategies that use LinkedIn’s latest features to target your ideal audience.
  • Data-Driven Insights: Our team analyzes campaign data to refine your approach and improve results.
  • Engaging Content: We create high-quality ads that capture attention and drive engagement.
  • Lead Optimization: We focus on helping you connect with prospects who are ready to convert.

Why LinkedIn Should Be Part of Your Strategy

LinkedIn’s tools make it easier than ever to connect with decision-makers and professionals. By using these features, you can improve your ROI and build stronger relationships with your audience.

Amber 90 has the expertise to help your brand succeed on LinkedIn. Whether you’re new to the platform or looking to refine your approach, we’re here to guide you every step of the way.

Ready to Grow with LinkedIn Ads?
Contact Amber 90 today to learn how we can help you unlock the full potential of LinkedIn advertising.

As Seen On